Accessories Profile Report—Youth + Street Culture Fashion 2007

Accessories continue to be an important component of youth + street culture fashion, often creating or reflecting an entire sense of personal style. As seen this summer with the increase in rave-inspired fashion trends, sunglasses in particular have played a key role in fashion. In addition, the changes in backpack trends as a way to make a statement brings new opportunity in this genre for innovative brands looking to move into a peripheral marketplace for back-to-school season. Watches have also changed in the landscape of fashion, now serving as key “bracelet” accessories than actual time pieces as seen in the new designs by brands such as Nixon, Vestal, and Paul France.

In this Profile Report, we provide consumer insight data based on a representative sampling of more than 5,000 young people between the ages of 13-25-year-olds across North America, including their preferences and influences when it comes to Backpacks, Sunglasses, and Watches.

Inside the Accessories Profile Report includes:

Backpacks

• Brand Rankings Based on Preferences
• Number of Backpacks Purchased Per Year on Average
• Price Point Averages
• Size of Market Data

Sunglasses

• Brand Rankings Based on Preferences
• Number of Sunglasses Purchased Per Year on Average
• Price Point Averages
• Size of Market Data

Watches

• Brand Rankings Based on Preferences
• Number of Watches Purchased Per Year on Average
• Price Point Averages
• Size of Market Data

Format includes:

• Macro Trend Summaries detailing high-level trends written in an easy-to-understand format about the changing landscape of the marketplace within each topic
• Quantitative Graphs + Charts with Primary data including Topline, by Gender, and Age Groups: 13-14, 15-17, 18-20, 21-25