Three music moguls have devised plans to get young people in American out to vote come the November elections. Hip-Hop and fashion tycoon Russell Simmons has launched a Hip-Hop Summit Action Network that travels to 24 different locations where fans can listen to music, check out new rappers, and register to vote. So far, more than 1 million young people have registered to vote from attending a Hip-Hop Summit.
Sean Combs, a.k.a. P. Diddy, launched his Citizen Change campaign this month including ads on MTV and Black Entertainment TV featuring hip-hop celebrities wearing “Vote or Die!” T-shirts and talking about how important and cool it is to get out there and vote. P. Diddy’s intentions are to get more young people involved in the political process in general and introduce the relevancy of voting when possible.
Bruce Springsteen, along with fellow musicians Bonnie Raitt and James Taylor, launched a tour called Vote for Change to not only promote young people to vote, but to also vote against President Bush. Vote for Change is touring in October in the 9 swing states and have invited 20 different artists to join various parts of the tour. While their appeal will probably inspire an older demographic, Springsteen’s appeal to blue collar workers will probably boost those who are against the war in Iraq, which statistics show are more worried among this socio-economic class. All proceeds from the Vote for Change tour will go to America Coming Together, an organization intent on defeating the current President.
According to a recent article in the Economist, voting among 18-24-year-olds has declined significantly since 1972, however if those within this age group did vote, it would be a great advantage for John Kerry—whom a majority of this demographic prefer.