Action Sports Team Launches “Himaya”—Sunscreen to Save our Faces
Last month, Dave Schmidt, former VP of global sales for Burton and Stuart Knowles, creator of Duotone Snowboards, launched Himaya Sports Sun Protection, a new action sports brand “dedicated to protecting outdoor athletes from overexposure to the sun.” Available now in specialty stores, Himaya works on anyone, but is most notable because it works on the most hardcore athletes who tend to sweat profusely, get wet often, and are exposed to the sun in large doses—either at high altitudes in the mountains or in big ocean surf. Himaya comes in SPF 15, 30, and 45, with 45 being their signature product.
In addition, Himaya’s covering their own team of action sports athletes, called The Collection, including pro snowboarders and Olympic gold medalists, Kelly Clark and Ross Powers, plus Gretchen Bleiler, Tina Basich, Gigi Ruff, Stine Brin Kjeldass, and Michi Albin. Unfortunately, according to Schmidt, less than 40% of young athletes in action sports use sunscreen, leaving the market wide-open for Himaya to educate and cover future generations from overexposure to the sun. Various products for body, face, and lips, plus an educational section on sun damage and exposure are at www.himaya.com.