Adidas-Salomon, the 2^nd largest sports manufacturer in the world, is selling their Salomon business, including Bonfire snowboard clothing (see also our Snowboard Study 2005), skateboard brand Cliché, Mavic, and Arc’Teryx, at €485 to Amer Sports Group. According to Adidas-Salomon CEO Herbert Hainer, Adidas has decided to sell Salomon in order to focus on the brand’s original core strengths in the athletic footwear and apparel markets, including the growing golf category.

Salomon sales of €653 million operated with a profit of €9 million in 2004. Amer Sports is known for their brands Wilson, Atomic ski and snowboard hardgoods, Precor fitness equipment, and Suunto sports instruments.