ARCHIVE -2008| 2007 | 2006 | 2005 | 2004
|The Virtue Trade Show Review: Where MMA, Freestyle Motocross, Tattoo Culture, Art, Music Crossover, Bringing the Growing Fashion Subculture to the Mainstream September 15, 2008|
MMA, Ultimate Fighting, Motocross, and fashion take center stage at the debut of ASR’s new show called Virtue. Label Networks was there to capture the dark glam coming that’s created an entirely new subculture of its own.
|Future Forecasting: Changes in Top Future Concerns Among North American Youth Culture Indicate There Are Several New and Growing Trends Impacting Lifestyles and Choices September 12, 2008|
Since September 11, 2001, Label Networks has been tracking youth culture markets of 13-25-year-olds across North America (and later, Europe, Japan, and China) about top future concerns to get a sense of the mindframe of the marketplace. Released today in our Fall Study 2008, results reveal the greatest changes in 7 years, indicating a cultural shift under way.
|Action Sports Retailer Trade Show Showcases a Strong Platform for Surf, Swim, Skate, Moto Brands Despite Economic Upheaval September 11, 2008|
All the big action sports brands were there, rallying despite the economy or maybe because of it, but even more exciting were the smaller brands, brand debuts, and excellent ancillary programs that made the Fall ASR Show interesting.
|Agenda Fashion Trade Show Review: September 9, 2008|
Siphoning off the cool-factor from ASR, Agenda captures the buzz of a new crossover culture that includes skate, music, art, street-inspired fashion brands making it a must-see show for anyone looking for what’s next.
|Psychodemographics of American Youth Culture Reveal How Self-Descriptions Change with Age, plus Differences Between Females vs. Males and What Attracts Them Most September 8, 2008|
Psychodemographic traits help marketers, advertisers, and sponsors target effective campaigns. In this story, Label Networks reveals new personal self-descriptions of the American youth market, quantifying how certain ads that match lifestyle characteristics resonate most.
|Selling Products through Lifestyle Association: The Key To Reaching Global Youth Culture September 5, 2008|
For brands today moving into the youth culture marketplace, its more important than ever to capture elements of lifestyle association as this savvy new generation looks for authenticity and cred above all. This story delivers how this is done.
|Street Art Round-up: September 4, 2008|
Banksy Tears Through the South; Sao Paolo Graffiti Artists Commissioned For London’s Tate While Own Art Back Home Gets the Cover-up; Paris’ colette Revamped and Offers Collabs at NYC Gap with Andre; Swoon Disembarks Another Art Raft But This Time Down the Hudson
|MAGIC’s S.L.A.T.E. Fashion Trade Show Provides Fresh Platform for Progressive Street Lifestyle Brands September 3, 2008|
Shows within THE SHOW was the theme of MAGIC International Fashion Trade Show this year, with one of the highlights being a new home for progressive street and lifestyle fashion brands called S.L.A.T.E.
|Project’s Fall Fashion Show Creates New Excitement for Denim, Contemporary, and Premium Street Brands Attracting Scores of Leading Retailers and Buyers Interested Discovering New Season Collections and Hidden Gems September 2, 2008|
Drawing comparisons to Bread & Butter, Project this time around seemed more its own show with an expanded women’s section, footwear, accessories, and of course latest collections among the world’s leaders in denim.
|Volcom Buys It’s Japanese Distributor, Plus How the Street Fashion Scene Differs in Japan vs. USA September 1, 2008|
Japan continues be a hotbed target for Volcom as they continue to move internationally, however as we’ve studied, the street fashion scene, especially in Tokyo, is far different than what you’ll find anywhere else.
|Sports Influences through UFC and MMA Have Created a New Subculture via Design Graphics, Brands, and Industry Players in Street Fashion Today August 29, 2008|
Sports often inspires new fashion subcultures and one of the hottest coming is from the Inland Empire combined with MMA creating a darker motif and tattoo-heavy look (not to be confused with the glam Ed Hardy version) that’s created an entirely new subculture of its own.
|Finally, Quiksilver Sells Rossignol, But Takes a Bath on the Transaction August 28, 2008|
It’s been one of those “Euro’s vs. Americans” heated debates that lasted an ugly 2 years until finally, selling the brand proved to be the only best option. Here’s the story.
|MAGIC, S.L.A.T.E., EcoCollection, Project, and Pool—Fashion Trade Show Week Showcases Latest Collections by Top Street and Contemporary Fashion Designers with Packed Halls Despite Economic Forecasts August 28, 2008|
Fashion trade show season brings out the best in street and contemporary fashion brands, as scores of buyers, media, and fashion industry players descend on Las Vegas for 1 crazy week of trade shows, runways, and parties.
|Euro Americana—How European Fashion Players (and Japanese) Do “American” Style Better than We Do August 26, 2008|
As Wrangler, Lee, and Levi Strauss pounce on their growing popularity across Europe (and Japan), new versions of what have quintessentially been considered American have taken on whole new meanings.
|Sponsorship Effectiveness in Youth Culture Markets: “What types of free stuff do you find valuable-memorable to be given out to you?” August 25, 2008|
Dispelling the myths on what works and what doesn’t, Label Networks reveals top choices by targeted youth markets on what’s most effective for sponsors hoping to reach this elusive and savvy demographic of 13-25-year-olds today.
|Presentation Preview! Fashion X Sports—How the Gym Class Heroes Look Is Impacting Trends August 22, 2008|
Label Networks will be presenting “Global Youth and Street Culture Fashion Trends” at MAGIC Fashion Trade Show August 26 and 27. Here’s a quick peak at part of the presentation on one subculture within sports and fashion that’s even captured the attention of Madonna.
|Hair and Accessories Trends Give New Meaning to Indie-Cuts, Color, Braids, Feathers, and Other Cool Coif Motifs August 21, 2008|
Youth culture trends in hairstyles and hair accessories are increasingly more important in defining (and constantly re-defining) one’s personal style. This photo report delivers fresh inspiration from what’s on top.
|“Does music have an impact on the types of products that you buy?” Label Networks Reveals the Impact of Music on Youth Market Demographics August 20, 2008|
The impact of music and musicians measured within Label Networks’ Sponsorship and Advertising Effectiveness Profile Report 2008 reveals where preferences and influences can be most effective within targeted demographics.
|Sneakers Capturing the Market Indicate Fresh Importance in Preferences for Color, Textures, and DIY Style—Part 3 of the Footwear Photo Report August 19, 2008|
In our last street photo report on footwear (until next season), we take a look at top trends in sneakers as worn by young people throughout North America and parts of Western Europe.
|Yellow Packs a Punch in Youth Fashion—Where It Came From and Where It’s Headed Next August 18, 2008|
In this exclusive photo report, we take a look at the growing popularity of yellow and why the trend started in the first place.
|Colette X The Gap: The Cool Concept Store from Paris to Open Pop-up Shop with The Gap in Downtown Manhattan August 16, 2008|
Colette X The Gap: The Cool Concept Store from Paris to Open Pop-up Shop with The Gap in Downtown Manhattan
Jul 1, 2008
By Bernadette Matroka
Photos by colette
In an odd collaboration, colette, the uber-cool concept store in Paris that is always among the first to offer up limited-edition accessories, apparel, jewelry, hats, music, etc. is teaming up with The Gap in Manhattan to create a pop-up shop from September 6 through October 5th.
|Backpacks, Bags, Purses?New Key Finds in Styles Add to Unique Back-to-School or Back-to-Work Fall Looks August 14, 2008|
Whether you?re actually going back-to-school or not, Fall always brings with it a back-to-work feel, and with it, new trends in bags, purses, and backpacks. Label Networks? carefully edited street style photos from North America, Europe, and Japan deliver the latest on what to expect and why.
|“What electronic device can you not live without?” Fresh Findings on Consumer Preferences Reveal Youth Market Lifestyle’s Tied Closely to Favorite Electronics—Which Have Changed in the Last Year August 13, 2008|
Label Networks’ Digital Youth Culture Lifestyle Report reveals many things when it comes to 13-25-year-olds’ preferences and trends in new media, technology, and communication patterns, but also based on electronics, where things are headed within the changing face of entertainment.
|Street Skateboarding Rides the Wave of the Future with New Heights Reached in Technical Skills from Men’s X Games Competition August 12, 2008|
Ryan Sheckler made a comeback in 3 tough heats against Chris Cole, Paul Rodriquez, and Greg Lutzka during the X Games to reclaim the gold, attributing his win to God’s blessings.
|Retail and Manufacturer Second Quarter Reports Are In: Label Networks Fiscal Round-up Includes Lastest Results from Puma, Warnaco, Zumiez, Wal-Mart, Target, Gap, Abercrombie & Fitch, American Eagele, PacSun, OP, True Religion, and Others August 11, 2008|
Everyone’s watching recent fiscal reports released from top retailers and manufacturers in street and contemporary fashion to get a handle on what to expect this Fall/Winter. Label Networks’ round-up provides a quick snapshot of the landscape.
|Skateboard Street Women’s Competition at X Games 14 Provided Inspiring Runs Showcasing Just How Progressive Women Have Come in this Division of Skateboarding August 8, 2008|
Women’s street skateboarding keeps getting better as proven during the X Games with 3 highly competitive heats, massive air, kickflips, rail slides, and gap jumps by top women skaters in the world.
|Footwear Photo Report Part 2 - Sneaker Ballerina Flats, Gladiator Sandals, and New Twists on Skate Shoes Among Top Young Women Styles August 7, 2008|
In part 2 of our street report, we take a look at the top styles young women are wearing across the country and how color, materials, and patterns have taken on a key roll in fashionable footwear among young women.
|Skateboarding Vert Almost Yanked from the X Games, Came Back with Top Performances by Stars of the Sport with New Trick Debuts within Jam-Format Stress August 6, 2008|
Pierre-Luc Gagnon comes back after injury and Big Air nightmares to win gold, knocking Shaun White to a bronze, and Bucky Lasek to silver.
|BMX Freestyle Vert Captures the Attention of Rapt Audience with Huge Flairs and Whip Combos by the Best in the Sport August 5, 2008|
Huge amplitude, flairs, and alley-oop whip combos made the competition of BMX Vert at the X Games one of the most impressive events and proving why the sport has a growing following of fans and sponsors.
|Women’s Skateboarding Taken to New Heights During X Games Vert Competition Lighting the Fire for Things to Come August 5, 2008|
New gold medalist Karen Jones from Brazil pulls off solid run beating out Lyn-Z Adams Hawkins and Mimi Knoop, and rising the bar of competitive women’s skateboarding.
|Women’s MotoX Event Success in X Games Pumps the Sport to New Levels and Possibilities for Fans, Sponsors, and Female Athletes August 5, 2008|
Women’s MotoX continues to break barriers and based on the high-level of performances at the X Games including big air tricks, is certain to grab to the attention of a slew of new sponsors, promoters, fans, athletes, and possibly even the Mulisha.
|Fashion X Religion: Designs, Brands, Bands, and Action Sports Movements Inspired from a Higher Power Among Growing Subculture Redefining the Street Fashion, Sports, and Music Industries August 4, 2008|
Religion is the newest old-school inspiration giving rise to new fashion designs, mags, websites, bands, merch, action sports movements, and a growing consumer sector.
|High Drama Over 70-Foot Gap During X Games Skateboarding Big Air Results in Gold Medal for Bob Burnquist with Switch Backside Ollie to Indy 360 August 1, 2008|
Danny Way was thought to be done after a bone-crushing crash, but came back for the silver, only to be topped by Bobby Burnquist, while Jake Brown stomped solid runs. Crazy competition and fantastic shots.
|Advertising and Marketing Preferences among Youth Culture Have Changed Considerably in the Last 3 Years; Label Networks Reveals Fresh Data on What Works Best Now and Why July 31, 2008|
From a consumer perspective, knowing that brands have to advertise and market isn’t a problem. What is a problem is the fact that many brands don’t know which types resonate most with youth demographics. This story reveals the answers.
|Big Hearts, Peace Signs, and Rainbows among Key Accessory Icons Making Fresh Statements Using Old Symbols—Label Networks’ Photo Report Tells the Story July 30, 2008|
40 carefully edited photos from across the nation provide inspiration from leading-edge accessory styles in jewelry on both guys and girls—all of which tell a directional story with iconic statement pieces and styles, heavy metals, colorful plastics, beads, chains, and crystals.
|Digital Lifestyle Profile Report Reveals Key New Findings Regarding Youth Culture New Media Habits and Preferences, Technology Trends, Communication Patterns, Online Shopping, Digital Entertainment and Music July 29, 2008|
Fresh data measuring the digital lifestyle and technology patterns from a new generation that has grown up in a completely connected world may cause many brands to re-examine just how they plan to reach this savvy marketplace.
|Vests Top Must-Have Layering Piece among Youth Culture Fashionistas as Summer Styles Move into Fall July 25, 2008|
One of the more notable post-gender fashion movements of summer has been the incorporation of vests as a key styling piece. First seen in Texas, New Mexico, and Florida, the styles captured pockets of leading-edge fashion players across the U.S. and Canada. Fresh photos from Label Networks deliver the scoop.
|New Technical Outerwear Legislation Would Mean No More Import Duties on High-Tech Apparel July 24, 2008|
SIA and OIA have joined forces calling for new legislation, which if passed will mean outerwear such as jackets, pants, and other high-tech pieces will have duty-free importation giving a boost to sports apparel with possible implications for street fashion deemed “technical.”
|E3 Expo Wrap-up Report: How the Big 3 Plan to Entertain You, Plus Fresh Data on Youth Culture Gaming Patterns with Big Surprises on Who’s Playing More July 23, 2008|
E3 Expo brings the world of video gaming together with introductions to top new titles, entertainment platforms, and industry expert press conferences. Label Networks delivers what went down, plus fresh data on who's gaming most frequently and who's dropping off.
|Children of the Revolution: Bohemian-Rave Chic among Youth Markets Redefine Expectations for Back-to-School and Street Styles for Spring/Summer ‘09 July 22, 2008|
While recent fashion runway shows illustrate S/S09 fashion as moving classic, even pin-up, youth culture street styles are moving in the opposite direction with mash-ups of bohemian chic, rave, synth-pop rock influences, developing an altogether original style.
|“What is the best ONE thing a sponsor or advertiser can do to grab your attention?”—Label Networks Reveals Top Youth Market Answers and Where Things Have Changed in the Last Year July 21, 2008|
Fresh from the “Sponsorship, Advertising & Marketing Youth Culture Profile Report 2008” preferred types of sponsorship, advertising, and marketing by youth culture markets are revealed, which in this story, are important changes in the best ONE thing that can be done to grab their attention.
|Need an Idea for Fun? Vending Machine Delivers for 50 Cents (and a Quarter Refund) Creating Pop-up Vending Street Art in New York City July 18, 2008|
Culture jamming and economic solutions were never so fun: new idea machine combines pop-up street vending art and a quarter refund.
|Wearable Technologies and Connecting with the Future—Latest Trends in Technology as Fashion Tap Into Fresh Opportunities to Reach Youth Culture Markets July 17, 2008|
Often technology experts work isolated from fashion designers, however growing trends in wearable technologies, from Nintendo gaming devices and iced-out iPods as necklaces, to colorful headphone collaborations, GPS navjackets and "friend finders," some brands are tapping into new opportunities for both industries by creating across traditional boundaries.
|Economic Changes and New Fashion Trends Revealed in Fresh Youth Culture Research Indicate that Many Brands Are No Longer On Target July 16, 2008|
Revealing discoveries from fresh research quantifies which former top brands are now tumbling and why, who’s the new kid on the block, and how economic shifts are influencing spending patterns, preferences, even fashion classifications.
|Measuring Manga and Anime Popularity among Youth Culture Indicates Where the Entertainment Industry May be Headed Next—Label Networks Delivers Fresh Data on the Genres July 15, 2008|
Japanese influences in entertainment patterns not only account for changing patterns in preferences in reading, art, movies, and events, but also music and fashion as the various subcultures of anime and manga, and their lifestyle associations, impact a new generation of consumers.
|Nu Rave Fashion’s Evolution: Street Snaps from Label Networks’ Reporters Capture Subculture of Styles, Colors, Inspirational Brands, and Their Muses July 14, 2008|
New takes on neon, steovepipes, accessories among youth culture have created fresh concepts in the subculture of nu rave fashion, moving now towards synth-punk ‘80’s with hip-hop/hyphy influences.
|Bread & Butter Barcelona Wrap-up Report Shows Why this International Trade Fair Continues to Blow Doors on Expectations, Raising the Bar on What’s Possible July 11, 2008|
Bread & Butter Barcelona warp-up report from Label Networks indicates that while attendance was down, it’s still the leading show for European industries of denim, street fashion, urban superior, and sports styles.
|Hot Topic to Launch ShockHound—MP3’s and Tunes to Raise Profile of Selling Band Merch July 10, 2008|
Band merch continues to be the hot product for Hot Topic and starting next month with ShockHound, could grow exponentially.
|Anime Expo Fashionistas Showcase Latest Trends in Styles Impacting Mainstream Fashion Including Gothemo, Maid Café, Goth-Lolita, Cosplay, Visual Kei, J-Rock, Accessories, Collectibles, and Backpacks July 9, 2008|
Where else can you see some of the most extreme fashion and accessories in the world but at the fantastical expo of Anime. Label Networks captures key looks sure to inspire fashion-forward designers globally.
|Anime Expo Attracts Largest Crowd of Anime/Manga Fans and Industry in America with Conferences, Cosplay, Masquerade Ball, Midnight Tea, Movies, Dance, Gaming, Karaoke, and Exhibition Hall July 8, 2008|
Manga and Anime continue to change the world of entertainment as more young people embrace this lifestyle from Japan in the form of movies, comics, video games, fashion, online communities, and conventions. Label Networks captured the expo from consumer and industry perspectives.
|Sneaker Kingpins Nike and Adidas Go Head-to-Head Creating New Footwear Designs for the Olympics Sure to Impact Sneak-Freak Culture; Plus Latest IOC Moves to Attract “Teens” in Another Ill-fated (and Named) Campaign July 7, 2008|
Things are heating up for the Beijing Olympics next month, including the launch of some 53 different sneaker designs from the titans of footwear, plus an update on how the IOC missed the youth culture boat again.
|H&M’s Path of Intercontinental Domination: European + American Youth Markets Preferences for the Store/Brand Make H&M the Company to Watch—Label Networks Reveals Fresh Euro-American Consumer Data July 3, 2008|
Taking a look back at 4 years of consumer data regarding H&M from Germany, the UK, France, Italy, Spain, and the United States, the “H&M Profile Report 2008” delivers insight into how this fast-fashion retailer captures the marketplace. Key resource for anyone hoping to move global yet maintain cred in niche markets.
|Bread & Butter Barcelona Delivers Fresh Alternatives to Traditional Fashion Trade Fairs—Fresh Reports from Denim Base, Urban Superior, Sport & Street, Fashion Now, and The Source July 2, 2008|
Bread & Butter Barcelona is the leading-edge fashion trade show when it comes to the industries of denim, street fashion, urban superior, and sports styles. This week, we deliver fresh news from the show, including updates from the denim conference in the Source area, and runway shows from G-Star and Desigual.
|Advertising, Marketing, + Sponsorship Preferences and Effectiveness in Youth Culture Markets Have Changed Revealing New Opportunities for Reaching the Next Generation Most Effectively July 1, 2008|
Fresh results from Label Networks’ “Sponsorship & Advertising Effectiveness Profile Report 2008” reveal preferred types of sponsorship, advertising, + marketing by youth culture markets, indicating how, where, + why innovation in unexpected areas are most effective--challenging “hippos” of corporate America.
|How Popular is “Made in the USA” Fashion? Label Networks Reveals Answers to the Question “Which country do you think is producing the freshest fashion trends today?” June 30, 2008|
Much can be determined by knowing exactly how the youth market perceives their own country in comparison to others when it comes to who’s leading fashion trends today. This story reveals global youth market comparisons providing insight on where and why the marketplace has changed perceptions.
|MAGIC Fashion Trade Show Launches S.L.A.T.E. Show Inside South Hall for Juried Progressive Street, Skate, Surf + Lifestyle Brands June 27, 2008|
Sub-shows within big trade shows are becoming attractive ways to deal with the niche directions of fashion, particularly when it comes to streetwear, urbanwear, denim, and progressive street/contemporary.
|Vans Warped Tour Kicks-off to Sold-out Capacity; Producer Kevin Lyman Hints at What to Expect from America’s Largest Running Tour June 26, 2008|
The formula for success the Vans Warped Tour is worth serious attention when you consider that it’s become the official rite-of-passage to American youth culture. The tour kicked-off in blazing heat to a sold-out capacity crowd last weekend, igniting the next break-out bands, unique sponsorship programs, and fashion styles.
|Graphic T-shirts: Top Designs and Styles from DIY to Name Brands to Band Merch—Label Networks Takes a Look at What’s Fresh this Summer June 25, 2008|
Much can be learned about the youth culture marketplace by checking out street trends in t-shirt graphics. In our latest round-up, we deliver fresh images of where things are right now, and the inspiration behind where things are headed next.
|Sports News Round-Up: ASR Launches “Virtue” Trade Show; Shaun White 4 Target Drops; RVCA X Cinelli X Barry McGee Pumps Fixed Gear Cycling’s Cool-Cache-Factor; Surfing in Summer X Games Nixed June 24, 2008|
Things are heating up in the land of action sports, with top pros turning big-box designers, fixed-gear cycling ramping up another cred-notch, surfing taking another hit, and yes, another “lifestyle” fashion show debuting.
|Top Store Preferences for Fashion Shopping Among American Youth Culture Have Shifted, Indicating How Some Retailers Capture New Trends and Styles, Meet Price Point Needs, and Create Cred June 23, 2008|
Based on a variety of new influences, trends, and options, youth culture preferences for fashion retailers has changed considerably, particularly among males, in the last 6 months. Label Networks takes a look at fresh data on which retailers are hot and getting more popular and why.
|“Gothic & Lolita Bible” by Tokyopop Provides Insight Into the Victorian/Music-Inspired Japanese Street Fashion Trends Behind One of the Fastest-Growing Subcultures in America June 20, 2008|
One of the most distinct style trends in the world, and a source of inspiration among top designers such as Vivienne Westwood and Rei Kawakubo, the “Bible” provides details about the history, designers, top brands, and DIY trends of this growing subculture of lifestyle fashion.
|Revitalizing Entertainment Venues, Retail Spaces, Galleries, and Runways for the Future of Youth Culture Markets: Label Networks’ Global Profile Report June 19, 2008|
Youth culture markets today require (and expect) more from traditional spaces of entertainment or shopping, yet many still struggle with how to re-create static or open structures. Label Networks delivers where trends are headed with fresh examples of how stores, venues, galleries, shows, and retail spaces have revitalized the concept of “modern theater” for today’s youth culture markets.
|Summer Tours + Sponsorship Round-Up: Vans Warped Tour, Rockstar Energy Mayhem, Projekt Revolution, Rock the Bells VI, Download, Detour, Hootenanny, Lollapalooza June 18, 2008|
Busy summer music tour season ramps up with bands and sponsors in various North American multi-band, multi-stage tours featuring unique packages to attract specific audiences. Here’s the round-up.
|Dragon Goes Private, Bucking Trends of Building-up to Get Acquired; Label Networks Looks at Youth Market Consumer Preferences for the Brand, Plus Data on the Size of Market, Spending Patterns, and Opportunities in Optical Lifestyle Accessories June 17, 2008|
Going niche may have been a strategically good move, however the real story lies within how the market has changed in terms of price points of sunglasses within youth culture, and the new size of market and opportunities presented by the growing importance of youth lifestyle accessories in general.
|3sixteen Tops the Charts as a Brand That Transcends “Streetwear” Through Quality, Timeless Designs, + Attention to Construction June 16, 2008|
With a name taken from the scriptures, it’s easy to classify 3sixteen as a Christian streetwear label, until you see their entire collection and “the new royalty” philosophy reflected in quality, timeless style, and construction, which goes deeper than current disposable trends.
|Jockey Hats—The New Lid In Town June 13, 2008|
Horse-racing hype has inspired street fashion-forward milliners to create jockey hats, which could be the next fedora or fitted cap to appear on fashion-players this Fall, especially those with a penchant for prep, equestrian styles.
|Pool Trade Show Launches “Concept to Creation” Theme at Loop Space Featuring their Upcoming Transition to Emphasis on Design, Featuring Brands Anzevino & Florence, Mary Meyer, Feral Childe, Gytha Mander, Velvet Leaf, Meadow, and REVL June 12, 2008|
With an emphasis on designers, Pool transformed their Loop Space to pave the way for featured themes and designers in their signature preview show for the Fall season and attracting a cool summer indie fashion crowd.
|Surfing’s Evolution as a Sport and Lifestyle Has Changed Again: Label Networks Examines Who Loves Surfing; Who Doesn’t (and Why); Plus Viewership Patterns, Size of Market, Top Surf Brands, and New Opportunities June 11, 2008|
Summer season kicks-up surfing interest among consumers as events pop-up along the coasts and camps encourage wannabes to the water. However the surfing demographics are changing, shifting the dynamics and opportunities, particularly as centered around the lifestyle. Label Networks’ delves into the data.
|LA Fashion Market’s Designers & Agents Show and The Park Showroom Offer Fall/Holiday Collections in Unique Showcases that Many Buyers Prefer to Trade Shows June 10, 2008|
Discovering new denim brands such as Pratt’s Motor Spirit, catching Drifter’s Fall/Holiday collection, along with Preloved from Toronto are just some of the things easily done at the intimate show Designers & Agents.
|Cell Phones X Youth Culture = The Most Important Electronic Device, So What Phone Features Are Most Important + Why? Label Networks’ Data Reveals the Answers Indicating Where Things Are Headed Next June 6, 2008|
When looking at cell phone culture as it pertains to young people, you can determine where technology + communication patterns are headed to next, + how much influence other “phone-intensive” cultures such as Japan, have on today’s youth marketplace.
|Sunglasses—Who’s the Top Brand Now + Why: Label Networks’ Fresh Data on Sunglasses Trends, Brands, Spending, + Size of Market Indicate Who’s Leading the Pack + Where New Opportunities Lie in this Crowded, Colorful Marketplace June 5, 2008|
The importance of the sunglasses marketplace is revealed in Label Networks’ fresh data from the Spring Study 2008 about who’s hot + why now big-box retailers are getting into the shades industry; plus the styles leading the charge this summer.
|Urban Influences + Skateboarding’s Evolution = Skurban Redefined for 2008: How Urban Culture is Influencing Latest Trends in Sports, Street Fashion, + Lifestyles June 4, 2008|
Assessing latest trends in urban youth culture + the impact on sports, fashion, music, + lifestyles, Label Networks brings together the latest scoop on skateboarding, fashion influences, pros with influence, data, + industry players that are pushing the evolution of what’s been reluctantly coined as skurban.
|Fashion Brands + Style Sources in American Youth Culture: Label Networks Quantifies Where Young People Are Getting their Information Mostly + Why June 3, 2008|
When it comes to fashion Brands + Styles, 13-25-year-olds have different patterns than most demographics using a unique range of sources and communication patterns that are redefining the marketing + advertising business of fashion.
|Yves Saint Laurent, Legendary Designer, Dies at 71 June 1, 2008|
Paris’ legendary fashion designer known to be the first to put “women in pants” and a leader creating Beatnik classics, passed away on Sunday, June 1, 2008. Label Networks’ recaps his work + pays respect.
|Los Angeles Turns Into the New Hotspot for Sourcing, Textiles, Denim, Fashion Trade Shows in 2009 May 28, 2008|
Tough economic times have made “local” American cities new destinations for sourcing, textiles, manufacturing, + fashion trade show business. Such is the case with 3 large trade show properties eyeing LA for ’09.
|Who’s Got the Youth Vote (+ Who Would Have It If They Could Vote); Plus Who Plans to Vote Mostly; and a Look at the Presidential “Wish” List of Candidates by 13-25-year-olds May 26, 2008|
Fresh data from Label Networks reveals the Presidential winner according to Youth Culture, plus specifics on demographics that will make the greatest impact in the upcoming election, + future insight of how this youth markets think about current + potential political candidates.
|United Fashion Trade Show Shuts Down, to Re-open Again in 2009 May 25, 2008|
According to United, "We are going through a complete facelift. United will be bigger and better. Fashion, art, and music combined for the ultimate lifestyle show created by you changing traditional "trade shows" forever! See you in 2009."
|Spain “Cred-Report” Part 2 Provides Street-Level Insight on Top Activities, Music Trends, Street Culture, Electronics, + Technology in Youth Culture May 23, 2008|
As a country on the rise in terms of street fashion + the vibrant music scene (especially as it influences global youth culture in the summer), Label Networks delivers Part 2 of our Cred Report from Spain, delivering a qualitative + insight description of top happenings in youth culture regarding current affairs, music, electronics, dance, + changes in the marketplace.
|Street Fashion X Graffiti Art at THELABELLAB Exhibition at Crewest Gallery Featuring Drifter, David and David, Pretti Vacant, with a Special Feature “Bomb It”—The Graffiti Documentary May 22, 2008|
The 2nd Label Lab Exhibition providing street fashion designers with the opportunity to reflect their brand through artistic interpretations took place last weekend, drawing a mixed crowd of fashionistas, artists, designers, + media, as the momentum of street fashion X art continues to spawn new ideas and interpretations of creativity.
|Miyavi’s Japanese Visual Kei Kabuki Rock Catapults Growing Subculture of Japanese Music + Fashion Mash-ups Influencing New Youth Markets Across North + South America, France, + the UK May 20, 2008|
Miyavi is a musician from Japan leading an entire climate change of music trends by creating a fast-growing subculture that combines influences from Japan, funk, visual kei style, kabuki, and hip-hop into something completely original. Label Networks scored an exclusive interview during his recent Kabuki rock tour.
|Face-paint Completes New Rave-Hippy Looks Already Topping Upcoming Summer Styles in North America and Europe as the Mash-up of Make-up + Paint Take on New Meaning May 20, 2008|
New looks achieved through face-paint may seem as though youth culture is copping the Lost Boys’ steez, but instead, playful usage of colors paired with head accessories make the fun fresh looks altogether warrior-savvy.
|Top T-shirt Brands + Changing Size of Market + Spending Provides Key Indicators on Where the Market is Headed, Who’s Got the Best Strategy in Place, + Where Market Opportunities Lie *Premium Subscribers Only* May 19, 2008|
Label Networks’ fresh data from the Spring Youth Culture Study 2008 covering top T-shirt preferences, spending, and size of market reveals major shifts and new opportunities, plus what top brands are doing right to capture the largest marketshare in the last 6 months.
|Nine Rulaz Line, Created by Mighty Crown—Masters of International Soundclash and Word Competitions, Releases another Fresh Collection with Denim, Sneaker Collabs, T-shirt Graphics, + Jackets May 16, 2008|
DJ Master Simon from Mighty Crown Entertainment and Nine Rulaz Line talks with Label Networks TV about how his brand from Japan continues to rock the American street fashion scene while at the same time, gobbling up titles as soundclash and word champions.
|Kmart Launches “Boarding” Apparel Line, Pissing-off Action Sports Industry in Their Attempt to Become the New Target/Wal-Mart, Cool-Shop-Discount-Destination May 15, 2008|
It’s officially become a trend at the end of it’s heyday when you’ve got big-box retailers finally thinking action sports-inspired apparel is the “new” cool thing.
|Top Denim Brands in North American Youth Culture Indicate Major New Trend Directions and Market Opportunities—Fresh Data Results from Label Networks’ Spring Youth Culture Study 2008 *Premium Subscription* May 14, 2008|
Label Networks’ Spring Youth Culture Study, covering fashion, denim, T-shirts, electronics, communication, lifestyle, sports, and more is being released for Premium Global Youth Culture Subscribers. In this story, we take a look at the top brands in denim.
|Skate Study House Premieres Innovative Skate Deck Furniture at Sneaker Boutique Blends at Famous 4th Street Gap in Downtown LA May 13, 2008|
Recycled skateboard decks mixed with modern architectural designs have made the Skate Study House collection a show unto itself.
|Profile Report: Creative Collectives from Europe Change-up the Landscape of Fashion; Plus Where Things Started and How Things are Changing When It Comes to European Upper Urbanwear a.k.a “Urban Superior” May 12, 2008|
This is an exclusive Profile Report for Label Networks’ Premium Subscribers only, as Label Networks covers a range of new collectives, designers, and trends in the growing movement towards Urban Superior Fashion.
|Mama Clothing is One of the Few Streetwear Labels for Women on the Market Today—Check-out What They Have to Say About their New Collection, Collabs with New Era, TooFly, Adidas, + the State of the Women’s Streetwear Industry May 10, 2008|
Street fashion for young women is being lead by brands like Mama Clothing, which are inspired from a wide range of genres from politics, East LA cholo culture, flappers, ships, art, music, and other things. Label Networks TV catches up with the designer/owner at MAGIC for an insider look at what’s going on.
|White-on-white, Neon Splashes, + Lego Accessories—Nu Rave X Hip-Hop Culture = the Future in Upper-Street Style May 9, 2008|
Street snaps of style captured in this story reveal where the next mash-up is headed and why.
|Expansion + Revamp of Young Men’s Retail Shibuya 109-2 for the Onii-Kei Guy Indicates Growing Market for Rocker Looks + Importance of Street Fashion—Label Networks’ Japan Data Reveals Top Stores for Young Men May 8, 2008|
In yet another overhaul of a major retailer in Japan, Shibuya-2 for Men is expanding, creating a haven for a growing marketplace of hair-metalheads, indie fashionistas, and upper street fashion players.
|Backpacks + Bags—Summer Season Accessory Trends Bring Freshness to this Growing Marketplace May 7, 2008|
Backpacks, purses, and card-holders for the summer season provide loads of cool options as young people borrow liberally from past trends, little kids, military motifs, and music culture.
|Street Fashion Meets Art at THELABELLAB Exhibition at Crewest Gallery Featuring Drifter, David and David, + Pretti Vacant with Live Preview of “Bomb It”—The Global Graffiti Documentary May 6, 2008|
In the 2nd installation of THELABELLAB Exhibition by the street fashion business association + online network TheLabelLabe.com, select street fashion brands get the rare opportunity to present artistic interpretations of their designs + sell one-of-a-kind pieces in a pop-up shop format.
|China’s Hottest Social Network Neocha for Young Creatives in Fashion, Music, and Arts May 6, 2008|
The growing scene of cool, independent fashion designers, musicians, artists, gamers, + event organizers inspired the creators to make Neocha, but don’t call it the China MySpace. Niche in its direction + passions have resulted in a vibrant online community unparalleled in Asia’s growing creative subcultures.
|Trade Show News: Compass Gives Upscale Sneaker + Footwear Brands a New Show; MAGIC to Launch ECOllection; Bread & Butter Barcelona Attracting More Core American Street Fashion Brands May 5, 2008|
Changes in trade show formats, who’s showing where and why, indicates that the Fall season is going to be far different than anything we’ve seen in the past. Stay tuned.
|Summer Footwear Fashion Trends: Cool Highlights from Diverse Styles Already Making Their Way Out of the Closet Indicate an Exceptionally Fun Season to Come May 2, 2008|
No longer the reign of just flip-flops + basic sandals (although both still are going strong), expect new twists on old looks + cool mash-ups including choices of color and styles to give footwear this summer a revitalized twist.
|Barbie Gets Busted Again in Iran as Importation of “Dangerous” Western Dolls Increases; Meanwhile Fulla, the Hijab-Wearing Version Does OK in the USA May 1, 2008|
As gas prices rocket in the USA, so too does disposable income in the Middle East and the demand for Barbie, making the iconic, busty babe an ironic indicator of cultural shifts + economic values.
|Europe + Japan’s Fast-Fashion Invasion is Redefining American Retail; Label Networks Delivers Data + the Scoop on H&M, Uniqlo, Target, American Apparel, Forever 21, + Others April 30, 2008|
Profiles on the landscape of retail indicate market opportunities that reflect the changes in shopping patterns among global youth culture.
|Coachella Music + Arts Festival Mixes Pioneering Performers from Prince to Portishead with Burgeoning Artists Like Metric, Data Rock, and Hot Chip, Resulting in a Ripple-Effect that Will Impact Music + Culture April 29, 2008|
As festivals continue to become the venue of choice for musicians, this year’s Coachella with its mix of reunion bands + new bands provided a massive kick-off of what to expect to hit the marketplace over the next few months. Label Networks’ has the inside scoop on the hottest bands making the greatest impact.
|Alice Bands, Metallic Headbands, Feathers, + Flowers Provide New Accents on Key Summer Hair Accessories for Both Genders April 29, 2008|
Not just a female look anymore, guys are just as likely to wear skinny Alice bands or metallic headbands. This summer, expect head adornments to be the key accessory in completing one’s personal style—especially if you’re not wearing much else thanks to global warming and scorching summer weather predictions.
|Coachella Music + Arts Festival Kicks-off Summer Styles with a Nod to Retro, Rave, Boho, + Bathing Suits, Unofficially Making It THE Place to Spot Upcoming Summer Trends—Part 1 April 29, 2008|
Neon reflections recontextualized with hippy; ravers in cowboy boots; metallic one-pieces, bikinis, + sheer cover-ups, men in short-shorts (Speedos and fanny packs) + much more are among new summer fashion mash-ups that will have designers scrambling to define key looks as their own. Label Networks delivers the best in festival fashion—Part 1.
|Inflatable Giant Pig from Roger Water’s “Dark Side of the Moon” Escapes at Coachella; $10,000 Reward Offered + 4 Lifetime Tix to the Finder April 29, 2008|
Roger Water’s “Dark Side of the Moon” was one of the highlights from last weekend’s Coachella, but when his giant two-story pig floated away, it was a sad yet comical moment. Find the pig and the reward is lifetime tix to Coachella.
|How Email is Getting “Old”—Fresh Data Trends from Label Networks’ Upcoming Spring Report Indicate Changes in Communication Patterns of American Youth Culture April 28, 2008|
Communication patterns among young people in North America are morphing from a combination of changes in technology, speed of communication, influences from Japan, and other factors, which makes knowing how changes are taking place and why, as important as where communication trends are headed.
|Swiv Tackle Circus “Gallertique” Brings Together Fresh Concepts in Retail, Art, Community, + Sound Creating a Modern-Day Moulin Rouge for Skaters, Surfers, Artists, + Fans of the Lifestyle April 25, 2008|
Just when some retailers are sinking and galleries are shuttering, up pops a new concept that’s changing the world, one gallertique at a time.
|Spain “Cred-Report” Part 1 Provides Street-Level Insight on Top Fashion + Accessory Trends to Expect this Season from New Bohemia to Theme Parties, Denim, Vintage, + a Nod to Travel April 24, 2008|
Label Networks’ “Cred Reports” provide qualitative, word-on-the-street insight written by trendsetters from various countries in industries including fashion, sneaker culture, technology, sports, music, and marketing. In this Cred Report, young people in Spain talk about what’s going on regarding fashion, colors, styles, accessories with a look to next season influences.
|Cool to Do Lo-Fi: The Resurgence of Low-Tech + Clean in Upper Street Fashion Styles Stirs Outerwear Industry Back to Classics for Winter 2008-09 April 23, 2008|
The growing subculture of low-tech outerwear is having an impact on winter styles for next season, whereby utilitarian classics will be making a comeback in revitalized, tailored styles.
|10 Deep’s Emeka Obi Talks with Label Networks TV about the Birth of the Legendary NYC Streetwear Label, the History of Streetwear, + Where Things are Headed Next April 22, 2008|
Legendary streetwear brand 10 Deep is often cited as the top trendsetting brand in the industry. Which is no small feat considering it’s taken 12 years to get this far. See what the brand has to say about the shaping of the industry + the “shaking of the tree.”
|Changes in Social Networking Patterns among American Youth Culture in Last 6 Months Indicate New Market Opportunities + Changes by Demographics April 22, 2008|
How social networking patterns are today compared with 6 months ago, also as compared with blogging culture, email, IM/chat, tell a new story in youth culture + changing patterns of communication.
|Music + Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It? April 21, 2008|
Music and fashion are so intertwined when it comes to connecting with youth culture, we often wonder why more brands and agencies don’t use music properly in marketing and advertising campaigns. Here, we debunk the risk-factor of using music to reach the marketplace and the power of grassroots effectiveness.
|LA vs. War Art Show Attracts Thousands Around Anti-War Messages Featuring Hit + Run, Crewest and Unification Theory, Yo! What Happened to Peace, + Others in Landmark Event Featuring Latest In AntiWar/ProPeace Messaging, Screenprinting, Graffiti, Posters, April 20, 2008|
4 days of art + activism took LA by storm in a massive exhibition of a variety of artists in an event to protest the war in Iraq called LA vs. War. It started with posters spread throughout the city in various locations and marketing flyers in just about every coffee house in Southern California, culminating 2 months later into an event LA will never forget.
|Cardboard Robot’s Mixed Themes for Fall ’08 Ranging from Hollywood to Miami Vice, Politics, Deer Hunters, + Music, Keeping Retailers on Their Toes April 18, 2008|
Cardboard Robot is one of those street fashion brands that has successfully carved out their own niche in fashion (and cardboard furniture) but not always in the way that people think of. Their latest collection provides a dose of humor with mixed messages and big city icons that sets the brand apart.
|Profile on American Apparel: Data Analysis from Label Networks’ North American + European Youth Culture Studies, plus Latest Post of 28.7% Increase in Same Store Sales Indicates It’s the Brand to Watch April 17, 2008|
American Apparel continues to prove that there are business models in apparel + retail that work well. Latest financial reports for the 1st quarter, released last week, and Label Networks’ data on the brand from a youth culture perspective make for an important brand profile to read.
|Urban Lifestyle Profile Report: Skurban, Urban Freeflow, Freestyle Rolling, + Fixed Gear: How Urban Culture is Influencing Latest Trends in Sports, Street Fashion, + Lifestyles April 16, 2008|
Assessing latest trends in urban youth culture + the impact on sports, fashion, music, + lifestyles, Label Networks brings together top stories, data, brands, + industry players that are pushing the evolution of global youth culture today.
|Online Shopping Pattern Changes among American Youth Culture Reveal New Patterns, Opportunities, + Insight on Where Things are Headed Next April 15, 2008|
Fresh data results from Label Networks’ upcoming Global Youth Culture Spring Study 2008 from a series of questions including internet patterns + shopping, reveal new insight about changes in online shopping patterns, who’s shopping online more, + where things are headed next.
|J-Rock Band D’espairsRay Provides Label Networks TV an Exclusive Interview During the Tastes of Chaos Tour, Providing Greater Insight on Just Why This Band is Rocking American Youth Culture April 14, 2008|
J-Rock has taken youth culture in America by storm as more young people experience these fresh “visual kei” bands coming out of Japan. Known for passionate lyrics (in Japanese), incredible fashion style, + rocking performances, fans of the movement have created a subculture of trends all their own.
|Vans Warped Tour Press Conference + Kick-off Party in Los Angeles Reveals What to Expect from North America’s Largest + Longest-Running Touring Festival April 14, 2008|
The formula for success the Vans Warped Tour is worth serious attention when you consider that it’s become the official rite-of-passage to American youth culture. New bands to note, sponsorship programs, + ideas were revealed at the 14th annual kick-off party and press conference.
|Grn Apple Tree Street Fashion Brand Keeps Music-Inspired Roots for Fall ’08 Collection, but Among New Leaders Moving to Clean Looks with Political, Punk Attitude in Wovens, V-Necks, T-shirts, + Denim April 12, 2008|
A favored brand of LA DJ’s and punk -inspired style leaders, Grn Apple Tree’s moves clean but keeps its collage-art, punk-political roots which has made it a coveted underground street fashion brand. Label Networks TV captures the story.
|X Games Re-Instates Vert Competition After Heat from Pro Skaterboarders + BMX Riders—What This Means about The State of Halfpipe Competitions, Including the Youth Olympic Games April 11, 2008|
To Vert or Not to Vert, that is the question that ESPN X Games officials have been pondering + which pro vert skateboarders + BMX riders are pissed about. And yes, this will probably effect the IOC’s decision about events in the 1st YOG.
|Burton Sacks The Syndicate + Lays-off Marketing People, Providing Yet Another Sign that Action Sports Is Getting Trumped by Other Genres April 10, 2008|
Burton’s lay-offs don’t come as much of a shock when you consider Label Networks’ consumer preference data not only of snowboarders, but the broader landscape of the youth culture marketplace. What shocks us more is that action sports haven’t seen the changes coming.
|Music and What Drives Trends April 9, 2008|
By measuring the subcultures of music and their shifts in preferences among global youth culture, in our first music report to kick-off summer music tour and festival season, Label Networks provides two perceptual maps indicating distinct correlations between music preferences + preferences in sports, beverages, + food.
|China Leads Trends in Producing Super Cool-Looking Credit Cards with Mini-Me Versions, Scented, Hello Kitty, + Pepsi Graphics to Entice Young Shoppers April 9, 2008|
Like choosing a mobile phone based on size, features, + color, credit card graphics and size are important features to young people in China when it comes to choosing their credit card banks. The competition is fierce, resulting in credit card companies creating the most graphic-inspired cards on the planet.
|Nike+ Pushes Technology with Introduction of the USB-enabled Sportsband to Track Your Running, Journal it Later + Join a Global Running Community April 8, 2008|
The concept brings together the ability to journal your runs + talk with others, but how cool would the Nike+ Sportsband seriously be if it could go one step further—say, drop a sensor into your snowboard boot to track your pipe sessions, then post it on your blog and share it with others.
|Japanese Dekotora Subculture of Illuminating Trucks Gives New Meaning to Pimp My Big Rig April 7, 2008|
DIY-ing one’s big-rig with neon lights by truckers in Japan ups the anti when it comes to the concept of pimping my ride. As part of the growing fascination for Dekotora, even Nintendo Wii is getting into the game (no pun intended) with their own Dekotora game about the subculture.
|H&M X Rei Kawakubo from Comme des Garcons—New Collection to be Released in November in Connection with Opening of H&M Store in Japan April 4, 2008|
The recent announcement of H&M’s new designer collection by Rei Kawakubo from Comme des Garcons indicates the next step in the on-going masstige trend whereby top-end designers create limited-edition collections for big-box retailers.
|Alife Out of NYC Continue Producing Original Concepts in Street Fashion, Sneakers, Retail, Publishing, + Art, Creating a Wake of Wannabes from Their Own Natural Evolution April 3, 2008|
You know that Alife the brand (+ store) have serious cred when most everyone talks about them in whispered tones as the original godfathers of streetwear. Label Networks TV catches up with the brand at Agenda for an exclusive look at their latest sneaker + footwear collection.
|Ecomm Store The Buyble by Rule of Next Launches with "New York State of Mind" Theme + Changing the Concept of What?s Possible in an Online Store Street Fashion Experience April 2, 2008|
Ecommerce is the direction to go when it comes to capturing today?s new generation of consumers, however not everyone, particularly brick ?n mortar stores, have been successful in creating a compelling digital solution. Next, out of Cleveland, created The Buyble?an ecommerce experience that has changed the game of online shopping with innovative concepts that play off the lifestyle of street fashion today.
|Japan’s Retail Warrior Uniqlo Steps-up Its Digital Shopping Integration on Its Way to Becoming “The New Gap but Different”—Label Networks Profile + Data on the Store/Retailer Quantifies How Success Came to Be April 1, 2008|
Uniqlo started by making affordable men’s fleece sweatshirts for $10, but since it’s first store in Harajuku, has since become one of the most successful retailers in Japan + quickly now, the United States. Label Networks’ Japan data indicates where the store brand’s greatest popularity has shifted + where it’s headed next among 15-30-year-olds.
|New Sports Trends Impacting Youth Culture Lifestyles Indicate Changing Marketplace Especially for Skateboarding, Rise of Fixed Gear Cycling, Aggressive Inline, + Other Sporting Cultures March 31, 2008|
What was once considered action sports turf is now being replaced by other sporting cultures, new styles in streetwear, and underground heroes from the streets.
|Good Charlotte Members with LA Artist Tal Cooperman Launch DCMA Collective Featuring Designs from Select Street + Graffiti Artists, with Music-Inspired Sneaker Line March 29, 2008|
Streetwear brand DCMA re-invents its initial intentions with their first brand called Made into something cooler and more serious, including T’s, hoodies, an entire jewelry line, and footwear collab with K-Swiss, as explained in an exclusive Label Networks TV interview at Agenda.
|Levi Strauss Launches Mobile Phone ?The Original? Marking Another Smart Fashion-Technology Crossover Strategy March 28, 2008|
It was announced last September that Levi Strauss in Europe was going to launch their own mobile phone, but now it?s on the market officially as of this month with limited edition pieces such as the distinctive red-tab colored top with personalized etching sold in concept boutiques such as Collette in Paris.
|Tokyo’s Top Retailers, Harajuku La Foret + Shibuya 109 Get Overhauled with New Online Avatar Features, Additional Boutiques—Label Networks’ Japan Data Reveals Favorite Retail among Youth Culture + Where Changes Could Capture Marketshare March 26, 2008|
What happens in Japanese retail hotspots are often indicators of trends in shopping and retail globally. La Foret and Shibuya 109 mark the way with “renewal” concepts that will impact more than just Tokyo.
|Green Marketing + Youth Culture Perceptions: “Do you feel that companies are actually making a change by saying they are “Green” or do you think it’s just advertising?” Fresh Results from Label Networks Provides Insight March 25, 2008|
A brand’s move to go green in general is an important aspect to reaching youth culture, but determining which demographics are most susceptible and where additional authenticity is needed determines just how effective a green marketing or advertising strategy can be.
|Designers & Agents in Los Angeles Fashion District Attracts Top Denim Labels + Contemporary Designers with Crowd that Indicates West Coast is Leading Trends in Many Aspects of Cutting-edge Fashion March 24, 2008|
Known also as D&A, this show in LA’s fashion district on the intersection of Cooper, New Mart, and Cal Mart buildings provides not only a great opportunity to check out denim + contemporary labels, but also multi-brand showrooms that open their doors for first-hand viewing of new collections.
|Jared Gold Runway Show + Pop-up-Retail Concept at Union Station in Los Angeles Provided Instant Gratification for Hundreds of Fans Interested in this Avant Garde Street Fashion Designer March 21, 2008|
Historical period influences like Louis XIV gave this fashion show an other-worldy inspiration, not to mention the cool pop-up retail concept to buy designs on site for instant gratification, making this show different than any other.
|Leroy Jenkin’s Continues to Push Trends in New Directions for Progressive Street Fashion with a Mix-up of Woven Shirts, Collegiate-Inspired Jackets, Fitted Caps in Florals Resulting in a Unique Sports + Art-Inspired Collection March 20, 2008|
Inspiration for Ron Upperman from Leroy Jenkins comes from art and sports which makes their collections stand apart, starting with their signature polka dot splatters on wovens and reversible cotton hoodies, not to mention their twist on the fitted cap with florals, and quiet but cool tonal branding.
|China’s Blogging Culture: Label Networks’ New Data Reveals Significance of Blogs among 15-25-year-olds in Shanghai, Beijing, + Guangzhou March 19, 2008|
As one of the largest youth culture markets in the world, knowing what’s going on with China’s blog scene indicates market potential + communication opportunities among specific demographics.
|Brand Messaging for Non-Profits: Label Networks Asks Youth Culture Markets “What’s the Best Way for Non-Profits to Get Their Message Across to You?” March 18, 2008|
Fresh research results from Label Networks quantify what target markets among 13-25-year-olds are most affected by various means of communication, sponsorship, new media, + other forms of brand messaging + green marketing.
|Street Fashion Meets Art at the Premiere of THELABELLAB Exhibition at Crewest Gallery Featuring Cardboard Robot, Miss Wax, Andrew Hanson, + Original Hip-Hop Chocolate March 17, 2008|
Label Networks’ debuts the LABELLAB Exhibition at Crewest Gallery in downtown Los Angeles providing a completely refreshing dimension where street fashion meets art as selected brands showcased their collections via artistic installations with pop-up retail options attracting a crowd of industry players, designers, musicians, artists, + press.
|Elmer Ave.’s “A Night of Tragic Emotions” Fashion Show Reveals How the Brand Stays One Step Ahead with High-end, Deconstructed Menswear with a Rock ‘n Roll Edge March 17, 2008|
Known for their high-end, deconstructed LA-esque menswear with a rocker-edge, Elmer Ave.’s dramatic fashion show with live music was an inspiring event that indicated menswear can be more unique than most designers have dared to create.
|Paying for Overpriced Social Networks Trend Continues with AOL Buying “Bebo” for $850 Million March 14, 2008|
AOL makes another ill-fated move and buys up the so-called popular social network Bebo, quantifying that it has officially become a trend to spend exorbitant amounts of money to acquire “social media space” by companies that don’t understand how such space is really being used by young consumers.
|Green Initiative Humanitarian Fashion Show Provides New + Necessary Twist to Fashion Week as Quantified by Label Networks’ Youth Culture Data on Markets Expecting Eco-Friendly Fashion in Their Future March 13, 2008|
Vintage China, Lady Muse, Rene Geneva Design, Lilikoi, Andira Rain T’s, and M the Movement collaborated in an amazing 6-collection showcase transforming LA Fashion Week with a new take on the future of eco-friendly collections.
|GenArt’s “The New Garde” Show Kicks-off LA Fashion Week in Downtown **Los Angeles** with Jesse Kamm, JMARY, + le sang des betes—3 New Innovative LA Designers Featuring Dresses, Vests, Denim, Shirts, + Unique Jackets March 12, 2008|
Story Description: *Angled dresses, wrap dresses, + classic styling with a modern flair in jackets, denim, and wool vests made-up GenArt’s New Garde show, kicking of LA Fashion week with contemporary LA style.
|ISPO Summer Trade Show in Munich Canceled After 35 Years March 10, 2008|
While ISPO Winter trade show in Munich remains relatively strong, the summer shows continued to dwindle. Now, Messe Munchen is working with owners of ASR to create something new for Summer 2009, shaking up the industry in Europe, but also creating opportunities for smaller, cooler shows in tune with sports streetwear lifestyles.
|Shanghai Brand Eno Among New Crop of Top Women’s Contemporary Streetwear Brands from China Taking Local Inspiration to New Levels + Introducing Americans to Original Apparel March 8, 2008|
Up-and-coming brands such as Eno from China are redefining the meaning of street + contemporary fashion out of Asia and now introducing North America to fresh takes on cutting-edge designs from one of the ultimate new hotspots--Shanghai.
|WeSC, the Street-Contemporary Fashion Brand from Sweden, Featured Top Activists’ Artists in an Well-Curated Art Show at Robert Bergman Gallery Attracting a Who’s-Who List of Street Artists, Action Sports Industry, + Press March 7, 2008|
WeSC continues to push trends when it comes to the cross-over of international street + contemporary fashion, art, + grassroots marketing with the opening of their We Activists’ art show at Bergamot Station opening night of the new Class fashion trade show in Los Angeles.
|Accessries Report from Label Networks’ Global Youth + Street Culture Fashion Presentation Highlight What to Expect in Key Accessories among Youth Culture for Summer + Fall ’80 March 6, 2008|
Accessories have an even more important roll in style when it comes to youth culture fashion because it’s an easy, inexpensive, + changeable option for expression. In this Accessory Report, Label Networks looks at key accessory trends among young people, including the importance of specific electronics, packs, dolls, headphones, among other new aspects that are re-defining the concept of accessorizing.
|Paris’ Tecktonik Dance Influences Impact Fashion among Younger Demographics in North America Introducing the Next Wave in Nu-Rave March 5, 2008|
Street dance battles resembling voguing and rave with angled moves and distinct looks are exploding in metropolitan subcultures around the world, but particularly in France where Tecktonik, the next generation of dance, music, and fashion, are taking hold of today’s youth culture.
|Street Fashion Meets Art at THELABELLAB Exhibition Premiere at Crewest Gallery Featuring Cardboard Robot, Miss Wax, Andrew Hanson, + Original Hip-Hop Chocolate March 4, 2008|
Label Networks’ presents the 1st LABELLAB Exhibition to take place in downtown Los Angeles, providing the backdrop to see street fashion in completely refreshing dimensions.
|United Fashion Trade Show Maintains Spark in the Midst of Behemoth Fashion Industry Show, Moving More Core + Focused March 4, 2008|
The only standing independent trade show left in Vegas during fashion trade show season, United maintained it’s cool with an edited version that still provided homebase for several brands, including debuts.
|Alphanumeric Re-Launches Bringing Back Classic Aesthetics + Style a Decade Later—Label Networks TV Captures the Interview from the Originators February 29, 2008|
When a brand maintains such cred that 10 years later, a re-launch is more relevant than ever, it deserves attention. Label Networks TV captures an exclusive interview with Alphanumeric brand leaders + gets the scoop on what makes a classic + where things are headed next.
|Sports News: Singapore Gets Bid to Host 1st Youth Olympic Games; President of Quiksilver Bernard Mariette Resigns as Bob McKnight, CEO, Takes on Additional Role February 28, 2008|
The Youth Olympic Games announces it’s 1st host city, yet plans for the actual sports are still unclear; meanwhile Quiksilver hopes to lessen exposure, the President resigns, + Label Networks provides data on youth preferences for Quik, Roxy, + DC which indicate brand’s strengths + challenges ahead.
|Pool + S(eco)nd Fashion Trade Show’s Move to Central Hall Proves Positive for the Artistic and Eco-Inspired Fashion Brands Representing—Label Networks’ Bi-Annual Trade Show Review February 27, 2008|
Label Networks’ trade show review takes an in-depth look at this smaller yet inspiring trade show during MAGIC + just why Pool continues to attract artistic + eco-friendly brands.
|South Hall Scensters—Leading-Edge Street and Urban Fashion Players Give a Nod to the 70’s + 80’s but Reflect Individual Flavor from Various ‘Hoods—Part 1 of Label Networks’ Photo Montage From the Trade Show Floor February 26, 2008|
Huggie Bear-influenced fashion players where in the house during MAGIC Fashion Trade Show in the South Hall. Part 1 of Label Networks’ South Hall Scensters provides a glimpse of new trends in bling, sunglasses, + fur.
|Rubber Duck’s Combine BAPE Colors with Sneaker-like Uggs for Original Footwear Style That’s Captured the Attention of Fashionistas Across Europe February 25, 2008|
The next evolution in outdoor footwear has a humorous twist when you consider the new Rubber Duck out of Copenhagen. The crossover between genres is genius, but the design, comfort, practicality, + bright colors make them the next “it” boot for Fall 2008.
|Lei Feng Hats, NeoCha Social Network, + Shanghai Shopping Among Key Trends from Label Networks’ China Section of “Global Youth + Street Culture Fashion” Presentation Delivered at MAGIC February 21, 2008|
One of the highlights that generated buzz from Label Networks’ “Global Youth + Street Culture Fashion” presentation at MAGIC February 13th was the section on China youth culture. In this story, we take a look at top key trends and why it’s important to even the smallest retailer, brand, or designer to know what’s going on in China today.
|The Power of Pop-up: Comme des Garçons Opens Guerrilla Pop-up Store in Downtown LA with Opening Attracting Scores of Industry Players Coming from MAGIC and Project + Insight from Label Networks’ Presentation on Pop-up Trends February 19, 2008|
The power of pop-up stores created hype for coveted Japanese brand Comme des Garcons as loads of fashion insiders from the shows ventured to see what’s up with the new hidden store in downtown LA. Label Networks takes a look at the power of pop-up as the new informal segment of retail transforms “formal” retail.
|MAGIC Fashion Trade Show South Hall Review by Label Networks Indicates Street Fashion Has Evolved Moving in Niche Directions Inspired by Music, Sports, New Icons, Eco-Warriors, + Street Culture February 18, 2008|
Label Networks’ Bi-Annual Fashion Trade Show Review of the South Hall + street fashion reveals that new directions are coming from fresh subcultures in music + sports as street continues to lead trends among youth culture fashion.
|Women’s Street Fashion Crosses Contemporary Boundaries Producing New Fashion Category—Sneak Peak from Label Networks’ MAGIC Presentation February 15, 2008|
The “Don’t Call Me Juniors” fashion trend in street and contemporary for young women continues to present itself as a market opportunity, only the fashion industry has to get with the program and stop with the “juniors” classification for styles which clearly aren’t junior.
|Sneak Peak at Sneaker Culture Trends from Label Networks’ Capacity-Crowd Presentation at MAGIC Provides Insight on Why the Marketplace Continues to Rock Fashion February 14, 2008|
More than 500 people attended Label Networks’ “Global Youth + Street Culture Fashion” Presentations at MAGIC last week, indicating high demand for knowledge in the marketplace. This week, we take a look at highlights from sneaker culture.
|Sneak Peak Inside Label Networks’ Presentation “Global Youth + Street Culture Fashion Trends” at MAGIC February 13 + 14th—Topic: What to Expect on the State of Retail + Youth Culture Markets February 13, 2008|
Backed by authentic street-level knowledge from Label Networks’ primary data, plus cutting-edge photography + video from across North America, Europe, Japan, + China, Label Networks’ MAGIC presentation covers topics about emerging trends in street fashion, influences from technology, music, + DIY aesthetics, specifics on T-shirt graphics, denim, accessories, sneaker culture, + collabs. This presentation is available to Premium Global Youth Culture Subscribers for 2008.
|Street Fashion Report Quantifies Youth Culture Perceptions on Which Country is Producing the Freshest Fashion Trends' Indicating Where the Market is Looking for Inspiration + Brands February 12, 2008|
Knowing where young people are turning for inspiration + top brands in fashion provides forecasting tips for designers, manufacturers, + retailers. Label Networks quantifies where youth culture believes the freshest fashion is coming from which has changed for specific demographics significantly in the last 6 months.
|Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, + Follow-up—How to Make the Most of Limited Funds Towards Getting Your Brand Noticed February 8, 2008|
In the 3rd part of our trade show preparation series, Label Networks delivers insight on making the most of trade show marketing materials for capturing buyers and media, plus tips on lead generation before the shows,
+ crucial follow-up.
|T-shirt Brand Innovator Exclusive Interview Delivers Insight on Sales Cycles, Reps, Distribution, Manufacturing, Music, Inline, and Skateboarding Influences on the Marketplace, + How Lady Footlocker Could Have Made a Fortune February 7, 2008|
Label Networks’ exclusive interview series with top professionals in street fashion including T-shirts, denim, retail, + design deliver insight on the state of the fashion marketplace.
|China Youth Culture Online Shopping Habits: Fresh Data on Patterns + Traits in Youth Culture Across Beijing, Guangzhou, + Shanghai Reflect Demographic Differences + Opportunities Among World’s Largest Consumer Marketplace February 6, 2008|
In this story, we take a look at males vs. females when it comes to their online shopping habits. Based on a representative sampling across all 3 cities among 15-25-year-olds, when asked “Which best describes your online shopping habits?”
|China Youth Culture’s “After ‘90’s” Market More Showy + Directional than “After ‘80’s”—But Both Dictating Blogging, Spending, + Fashion Trends February 5, 2008|
Label Networks’ China Youth Culture Study 2008 reveals the next gen with the After ‘90’s kids and how their lifestyles reflect a difference from the After ‘80’s. This indicates how a new generation of consumers affects technology, fashion, + lifestyle trends.
|Olympic + X Games Gold Medalist Shaun White Moves on to Target Deal as Volcom Contract Expires; Trend Continues as Mass Retailers Gobble-up Action Sports' Label Networks Reveals Data on Where Volcom Ranks in Youth Culture Fashion Preferences February 4, 2008|
His Volcom contract expired and instead of renewing it, Shaun White is launching a collection for Target. Label Networks has the data that tracks Volcom's attraction among youth culture: the coveted "target" market Target is trying to target.
|Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features + Type of Content is Most Desired by 13- 25-year-olds February 1, 2008|
Content is King in the cell phone world which comes as no surprise to us, but is a noted trend from the recent NATPE Conference. Label Networks reveals top key features including types of content most important to youth culture in North America.
|Youth Olympic Games Narrow Prospect Cities to Moscow + Singapore; Olympics Try to Get Relevant, Connect with Urban Culture; + Launch of the YOG Winter Games (without Snowboarding) January 31, 2008|
The International Olympic Committee continues to bumble their way through trying to be relevant to global youth culture with their plans for launching the YOG, but their latest report errs on the side of ridiculous. News from the frontlines.
|Winter X Games Wraps Up with Show-stopping Performances by Shaun White, Gretchen Bleiler; Label Networks Compares Sports in X Games to Favorite Sports to Watch Among Youth Culture January 30, 2008|
As the Olympics continue their struggle to get hip with the launch of their Youth Games, the X Games continues to gain momentum among youth culture as the top athletes + sports capture the energy of a new generation during this Winter’s X Games in Aspen.
|Agenda Trade Show Offers Tighter, Smaller Show, But Delivers Top Brands + Trends in Street Fashion and Action Sports Crossover January 29, 2008|
Label Networks + The Label Lab deliver an insightful trade show overview of what took place at Agenda in San Diego among top street fashion brands, footwear, + accessories, plus trends that will certainly influence 7th Avenue designers in the near future.
|ASR Runway Fashion Show Part 2: Glimpses of Fashion from Skate, Snow, + Surf Lifestyle Apparel Indicate Refreshing Sporty Styles in Skinny Denim, PeaCoats, ‘90’s Belts + Dresses January 28, 2008|
ASR Fashion Show Part 2 indicates fresh Fall 2008 trends mixing up the ‘90’s with LA rocker influences, heavy skateboarding crossover, plus the re-return of boots with key brands including Nikita, DC, Alpinestars, Hurley, Split, Vans, O’Neill, Fox, Element, Etnies, Reef, Billabong, Matix, and Roxy.
|Action Sports Retailer Trade Show Kicks Off with Runway Fashion Featuring Top Styles from Skate, Surf, Snow, MotoX Industries - Part One January 25, 2008|
ASR kicks off with their fashion runway show featuring the lifestyle apparel around action sports. Key themes included sporty versions of denim, hats, re-structured T-shirts, hoodies, and cardigans.
|“Which of the following affects you most in your daily life?”—Label Networks’ Humanitarian Youth Culture Profile Report Reveals Top Concerns Including Gas, Education, Domestic Violence, Economy, + More January 23, 2008|
To gain youth culture support, Presidential nominees should understand that what concerns youth culture mostly doesn’t necessarily equate to the rest of the population. Here’s the quantifiable truth of what could make significant differences in improving this new generation’s quality of life.
|Bread & Butter Barcelona Trade Show Wrap-Up: Denim Brands = Big Business, Bowler Hats Re-introduced, + 99,500 Exhibitors, Buyers, Fashion Players Attend January 22, 2008|
: Europe’s most fascinating trade show highlights new trends in denim + street + sport, but also attracts a fabulously hip crowd indicating where things are headed in European fashion in general.
|Volcom Acquires Electric Visual Evolution for $25.25 Million—Label Networks Takes a Look at What This Means + Where the Brand Ranks Among Youth Culture + Opportunities for Growth Based on Demographics January 21, 2008|
Volcom buys Electric Visual in a move to keep stockholders happy, which it’s doing as indicated by the 10th Annual ICR Exchange Conference. Label Networks has the numbers of where Electric actually ranks in sunglasses preferences among 13-25-year-olds in the U.S. + where the market potential lies.
|Denim Directions in Europe + Data on Purchasing Patterns: What This Means for the Changing Size of Market—Part 1 January 17, 2008|
As Bread & Butter in Barcelona comes to a close this week introducing new trends + styles particularly in denim, Label Networks reveals Denim trends + data from a consumer perspective of 15-30-year-olds across the UK, France, Italy, Spain, + Germany about the size of market and what to expect.
|Maverick’s Big-Wave Surf Championship Goes Off in Half Moon Bay with Pummeling 30-Foot Swell; What This Means for Sports TV Viewership Among Youth Culture + Surfing January 16, 2008|
New media formats for showcasing surfing events increases opportunities among youth culture. Mavericks Big Wave event is on the forefront of bringing massive surf footy to a larger audience.
|“Which best describes how you feel about the United States in terms of the environment + your future?” January 15, 2008|
Fresh results from Label Networks’ Humanitarian Profile Report reveals which demographics are the most concerned + where environmental alignment is most effective.
|London “Cred-Report” Part 2 Provides Street-Level Insight on Top Social Activities, Entertainment, + Trends Taking Place among New Subcultures Across the City January 14, 2008|
Label Networks provides additional Credibility Reports with data analysis to capture word-on-the-street trends. In this story, Londoners talk about what’s going on in their ‘hood regarding key social + current activities, house parties, social online networking, entertainment patterns, + technology.
|American Youth Culture Spring Study Reveals New Opportunities + Trends in Fashion, Sneaker Culture, New Media, Sports + Entertainment January 10, 2008|
May 28, 2008
|Youth Culture Research Study Reveals Fresh Forecasts in Fashion, Sports, Internet, Technology, New Media, Video Gaming, Automotive January 10, 2008|
September 15, 2008
|London “Cred-Report” Provides Street-Level Insight on Top Fashion + Accessory Trends to Expect this Season January 9, 2008|
Label Networks provides additional Credibility Reports with data analysis to capture word-on-the-street trends. In this story, Londoners talk about what’s going on in their ‘hood regarding winter fashion, colors, styles, accessories with a look to next season influences.
|Top Sneaker Brands + Changing Landscape of the Sneaker-Freaker Scene for 2008 Indicate Excellent Opps for New Brands on the Edge; Challenges for Others January 8, 2008|
Sneakers + youth culture preferences in brands indicate the power of data on who’s reaching their target market well + who’s not, despite the blogger battle to be first to market with news on what’s dropping next.
|Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders January 7, 2008|
In the 2nd part of our trade show preparation series, Label Networks delivers insight on making the most of booth space comparing those that attract the most buyers + media attention from MAGIC, Project, Pool, Bread & Butter, Rendez-Vous, Agenda, United, + more.
|Top Store Preferences for Fashion Indicate Changing Spending Patterns among Youth Culture January 6, 2008|
In Label Networks Streetwear Fashion Business Report fresh results indicate where changing shopping patterns for fashion among 15-35-year- olds are headed + why, including data on big-box retail, fast fashion, boutiques, surf/skate, + online.
|Trade Show Season Prep Part 1: How to Engage Buyers + Media, Choosing the Correct Show, Importance of Lead Generation January 3, 2008|
As a preparation to the upcoming trade show season, Label Networks delivers a 2-part series on opportunities to make the most out of a brand’s spending on fashion trade shows.
|Beijing Olympics Sparks Sponsorship Frenzy in World’s Hottest Market November 13, 2006|
Beijing Olympics Sparks Sponsorship Frenzy in World’s Hottest Market: many brands such as Adidas, Nike, Visa, Coke it marks a crucial commercial platform above and beyond any other Games, while for home-court brands such as China’s Li Ning (the Nike of China), Lenovo, Yili (dairy), and China Mobile, sponsorship means national pride and an introduction into the international arena.
|North America 2008 September 14, 2004|
North America 2008
|North America 2008 September 14, 2004|
North America 2008
©2000-08 Label Networks Inc.