Category: Sneakers/Footwear

The Fate of Mountain Biking on Federally Managed Wilderness; IMBA Steps-up Advocacy

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Last week the International Mountain Bicycling Association (IMBA) held an important press conference on the fate of mountain biking on federally managed wilderness. Their planes included a very strong advocacy position. Mike Van Abel, IMBA’s President and Executive Director stated, “After thoughtful deliberation and careful consideration, including conversations with many partners and stakeholders, IMBA’s board […]

Bread and Butter Returns Under Direction of Zalando and New Consumer-Based Concepts

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Bread and Butter Berlin, which was bought by Zalando, the ecommerce company in June 2015, is coming back in a different incarnation and location. It will no longer be at the Airport Tempelhof, but rather, in the same location during Berlin fashion week as Seek and Bright trade shows in Arena Berlin from September 2-4, […]

Agenda Trade Show Continues Trend as the Premiere Destination for Lifestyle Brands in Action Sports, Streetwear Fashion, and Urban Cultures with New Themes and Networking Opportunities

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It can be said that the flagship Agenda fashion trade show in Long Beach January 7-8, 2016, showcased one of the most truly authentic and creative environments in fashion that we’ll see throughout this fashion trade show season. In part, it’s because this show, created by Aaron Levant, stemmed from a history of offering an […]

Vans Warped Tour 2016 Announces Tour Date Line-up, Launch of 22nd Year on the Road

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The longest-running music tour, the Vans Warped Tour, has announced their tour dates for 2016. This tour has become known as the rite-of-passage among youth culture in America today, and it clearly shows no signs of stopping. Two weeks ago at the FESTForward Conference in Santa Barbara, CA, the Warped Tour won for Best Sustainability […]

Parley for the Oceans X Adidas Brings 3D-Printer Sneakers Made from Ocean Waste to the Forefront Launches A.I.R. Strategy

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More stories are surfacing over the past two weeks that directly address how the fashion and footwear industries are among the biggest contributors to CO2 emissions on the planet during the COP21 conference that took place in Paris. In interesting new story from Business of Fashion, they report on the recent collaboration of Adidas with […]

Nikita and Bonfire Move Operations to Munich and the Latest on the Brands

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Nikita Clothing, the original streetwear, snowboard, and lifestyle apparel brand for young women, and Bonfire, the snowboard/lifestyle brand for guys, has announced that their parent company, Pretty Great LLC will be operating its European headquarters out of Munich, Germany. According to Boardsports Source, Pretty Great President, Rob Myers, will continue to work out of the […]

Sneaker Artist Wang Zhijun Takes Pollution in Beijing Into His Own Hands By Creating Face Masks from High-end Sneaks

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The latest artist featured on NeoCha, Wang Zhijun, is doing something about his environment by taking high-end sneakers and re-purposing them into face masks in order to make a statement and deal with the serious problem of pollution in his home city of Beijing. Zhijun, according the story, always dreamed of creating his own custom […]

First-ever Women’s Street League Skateboarding Nike SB Super Crown World Championships Takes Place, Leticia Bufoni Wins $30,000, Raises Profile of Women in Skateboarding

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Thanks to the hard work of the Action Sports Alliance, a non-profit that empowers young women in action sports, and the newly formed Women’s Skateboarding Alliance, the first-ever Street League Skateboarding Women’s SLS Nike SB Super Crown World Championship took place in Chicago, IL, last week. It was a huge step in the right direction […]

New Fall Youth Culture Study Reveals Most Effective Advertising and Sponsorship Patterns, Social Networking, Digital Entertainment, Plus Revealing Trends in Action Sports, Music, Beverages, Food, and Automotive

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Label Networks is pleased to announce the release of their 15th Annual Fall Youth Culture Study 2015! Here’s more: September 15, 2015, Los Angeles, CA–Fresh research and analysis released today from Label Networks’ 15th Fall Youth Culture Study 2015 reveals new shifts in what youth markets think is effective advertising and sponsorship patterns that are […]

Action Sports Alliance, a Nonprofit Empowering Young Women in Action Sports, Has Formed Women’s Skateboarding Alliance and Will Host First Women’s Street League Skateboarding Event Ever

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While the growth of women in skateboarding and desire to learn the sport among young people is far greater among females than males, as we’ve seen in our Youth Culture Studies for the past 9 years in a row, it continues to be a struggle for women in skateboarding when it comes to events and […]