The relationship between the IOC, FIS, and snowboarding industry has always been difficult, but it just got worse.
Category: Sports
Snowboarding Olympic Qualification via FIS Rules Approved by IOC Proves Yet Another Frustrating Blow to the Industry
Skateboarding Big Air Off 80-Foot Perches Stokes Fans at X Games 17 -Bob Burnquist Lands the Gold
One of the most exciting events at the X Games, Big Air skateboarding came with its fair share of thrills and chills and top skaters, including newcomer, 14-year-old Mitchie Brusco, threw massive tricks.
Retail Round-up: H&M X David Beckham with New Bodywear Collection; Uniqlo Collabs with Undercover Designed by Jun Takahashi
Fast-fashion giants ramp up new collabs that are sure to make an impact.
Acne Paper’s Youth Issue Highlights Traditional Arts Such as Dance and What It’s All About for New Generation in 2011
In a twist on what’s generally highlighted in youth culture, Acne from Sweden takes a look at a growing interest in traditional arts such as dance, poetry, and opera.
Snowboard Slopestyle Added to 2014 Olympics in Sochi; Wakeboard and Roller Sports Under Consideration for 2020
International Olympic Committee continues its attempt to attract youth culture with recent additions of new sports that are more relevant to today’s audiences.
Skateboard Culture’s Public Domaine Show in Paris at La Gaite Lyrique Brings Art, Video, Pros, Music, Lifestyle to the City
With a series of events and exhibitions, the relatively new space La Gaite Lyrique is bringing global skate culture to the forefront in Europe.
VF Corp, Owners of Vans, The North Face, Wrangler, Just Added Timberland to Roster in a $2 Billion Deal
Crossover between outdoor and action sports just got tighter as VF acquires Timberland and Smartwool.
Gatorade Continues Its BMX Support and Launches the All Day Session-3-Part Video Series Featuring Nigel Sylvester -First Stop, Miami
Seeing the streets of different cities through the eyes and skills of top BMX riders give a fresh perspective on the landscape and the sport.
Bikes X Art -Shepard Fairey’s Agency Collaborates Again with Trek This time for Team RadioShack
The Art of Transportation is something we often refer to when it comes to one of the significant changes in how a new generation is re-thinking aspects of their lifestyles. In this case, the upcoming Madone 6.9 SSL combines traditional RadioShack iconic colors and Fairey’s iconic messaging.
Fuel TV Executive Vice President CJ Oliveras Departs–How This Effects Action Sports
A pillar in the action sports community, Oliveras’ decision marks a change on the horizon.