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Advertising and Marketing Preferences among Youth Culture Have Changed Considerably in the Last 3 Years; Label Networks Reveals Fresh Data on What Works Best Now and Why July 31, 2008
From a consumer perspective, knowing that brands have to advertise and market isn’t a problem. What is a problem is the fact that many brands don’t know which types resonate most with youth demographics. This story reveals the answers.
| E3 Expo Wrap-up Report: How the Big 3 Plan to Entertain You, Plus Fresh Data on Youth Culture Gaming Patterns with Big Surprises on Who’s Playing More July 23, 2008
E3 Expo brings the world of video gaming together with introductions to top new titles, entertainment platforms, and industry expert press conferences. Label Networks delivers what went down, plus fresh data on who's gaming most frequently and who's dropping off.
| Need an Idea for Fun? Vending Machine Delivers for 50 Cents (and a Quarter Refund) Creating Pop-up Vending Street Art in New York City July 18, 2008
Culture jamming and economic solutions were never so fun: new idea machine combines pop-up street vending art and a quarter refund.
| Wearable Technologies and Connecting with the Future—Latest Trends in Technology as Fashion Tap Into Fresh Opportunities to Reach Youth Culture Markets July 17, 2008
Often technology experts work isolated from fashion designers, however growing trends in wearable technologies, from Nintendo gaming devices and iced-out iPods as necklaces, to colorful headphone collaborations, GPS navjackets and "friend finders," some brands are tapping into new opportunities for both industries by creating across traditional boundaries.
| Economic Changes and New Fashion Trends Revealed in Fresh Youth Culture Research Indicate that Many Brands Are No Longer On Target July 16, 2008
Revealing discoveries from fresh research quantifies which former top brands are now tumbling and why, who’s the new kid on the block, and how economic shifts are influencing spending patterns, preferences, even fashion classifications.
| Anime Expo Fashionistas Showcase Latest Trends in Styles Impacting Mainstream Fashion Including Gothemo, Maid Café, Goth-Lolita, Cosplay, Visual Kei, J-Rock, Accessories, Collectibles, and Backpacks July 9, 2008
Where else can you see some of the most extreme fashion and accessories in the world but at the fantastical expo of Anime. Label Networks captures key looks sure to inspire fashion-forward designers globally.
| Skate Study House Premieres Innovative Skate Deck Furniture at Sneaker Boutique Blends at Famous 4th Street Gap in Downtown LA May 13, 2008
Recycled skateboard decks mixed with modern architectural designs have made the Skate Study House collection a show unto itself.
| Expansion + Revamp of Young Men’s Retail Shibuya 109-2 for the Onii-Kei Guy Indicates Growing Market for Rocker Looks + Importance of Street Fashion—Label Networks’ Japan Data Reveals Top Stores for Young Men May 8, 2008
In yet another overhaul of a major retailer in Japan, Shibuya-2 for Men is expanding, creating a haven for a growing marketplace of hair-metalheads, indie fashionistas, and upper street fashion players.
| How Email is Getting “Old”—Fresh Data Trends from Label Networks’ Upcoming Spring Report Indicate Changes in Communication Patterns of American Youth Culture April 28, 2008
Communication patterns among young people in North America are morphing from a combination of changes in technology, speed of communication, influences from Japan, and other factors, which makes knowing how changes are taking place and why, as important as where communication trends are headed.
| Swiv Tackle Circus “Gallertique” Brings Together Fresh Concepts in Retail, Art, Community, + Sound Creating a Modern-Day Moulin Rouge for Skaters, Surfers, Artists, + Fans of the Lifestyle April 25, 2008
Just when some retailers are sinking and galleries are shuttering, up pops a new concept that’s changing the world, one gallertique at a time.
| Profile on American Apparel: Data Analysis from Label Networks’ North American + European Youth Culture Studies, plus Latest Post of 28.7% Increase in Same Store Sales Indicates It’s the Brand to Watch April 17, 2008
American Apparel continues to prove that there are business models in apparel + retail that work well. Latest financial reports for the 1st quarter, released last week, and Label Networks’ data on the brand from a youth culture perspective make for an important brand profile to read.
| Nike+ Pushes Technology with Introduction of the USB-enabled Sportsband to Track Your Running, Journal it Later + Join a Global Running Community April 8, 2008
The concept brings together the ability to journal your runs + talk with others, but how cool would the Nike+ Sportsband seriously be if it could go one step further—say, drop a sensor into your snowboard boot to track your pipe sessions, then post it on your blog and share it with others.
| Ecomm Store The Buyble by Rule of Next Launches with "New York State of Mind" Theme + Changing the Concept of What?s Possible in an Online Store Street Fashion Experience April 2, 2008
Ecommerce is the direction to go when it comes to capturing today?s new generation of consumers, however not everyone, particularly brick ?n mortar stores, have been successful in creating a compelling digital solution. Next, out of Cleveland, created The Buyble?an ecommerce experience that has changed the game of online shopping with innovative concepts that play off the lifestyle of street fashion today.
| Levi Strauss Launches Mobile Phone ?The Original? Marking Another Smart Fashion-Technology Crossover Strategy March 28, 2008
It was announced last September that Levi Strauss in Europe was going to launch their own mobile phone, but now it?s on the market officially as of this month with limited edition pieces such as the distinctive red-tab colored top with personalized etching sold in concept boutiques such as Collette in Paris.
| Tokyo’s Top Retailers, Harajuku La Foret + Shibuya 109 Get Overhauled with New Online Avatar Features, Additional Boutiques—Label Networks’ Japan Data Reveals Favorite Retail among Youth Culture + Where Changes Could Capture Marketshare March 26, 2008
What happens in Japanese retail hotspots are often indicators of trends in shopping and retail globally. La Foret and Shibuya 109 mark the way with “renewal” concepts that will impact more than just Tokyo.
| China’s Blogging Culture: Label Networks’ New Data Reveals Significance of Blogs among 15-25-year-olds in Shanghai, Beijing, + Guangzhou March 19, 2008
As one of the largest youth culture markets in the world, knowing what’s going on with China’s blog scene indicates market potential + communication opportunities among specific demographics.
| Paying for Overpriced Social Networks Trend Continues with AOL Buying “Bebo” for $850 Million March 14, 2008
AOL makes another ill-fated move and buys up the so-called popular social network Bebo, quantifying that it has officially become a trend to spend exorbitant amounts of money to acquire “social media space” by companies that don’t understand how such space is really being used by young consumers.
| China Youth Culture Online Shopping Habits: Fresh Data on Patterns + Traits in Youth Culture Across Beijing, Guangzhou, + Shanghai Reflect Demographic Differences + Opportunities Among World’s Largest Consumer Marketplace February 6, 2008
In this story, we take a look at males vs. females when it comes to their online shopping habits. Based on a representative sampling across all 3 cities among 15-25-year-olds, when asked “Which best describes your online shopping habits?”
| Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features + Type of Content is Most Desired by 13- 25-year-olds February 1, 2008
Content is King in the cell phone world which comes as no surprise to us, but is a noted trend from the recent NATPE Conference. Label Networks reveals top key features including types of content most important to youth culture in North America.
| Label Networks Launches 1st Street Fashion Business Association + Community by the Street Fashion Industry: THELABELLAB.com January 11, 2008
Label Networks, the leading global youth + street culture intelligence media company, has launched the 1st and only association dedicated to the business of street and contemporary fashion, called THELABELLAB.com.
| Top Store Preferences for Fashion Indicate Changing Spending Patterns among Youth Culture January 6, 2008
In Label Networks Streetwear Fashion Business Report fresh results indicate where changing shopping patterns for fashion among 15-35-year- olds are headed + why, including data on big-box retail, fast fashion, boutiques, surf/skate, + online.
| China Youth Culture’s “After ‘80’s” Market Dictating Blogging, Spending, + Fashion Trends December 30, 2007
Label Networks’ China Youth Culture Study 2008 reveals what’s up with a new generation of consumers and the power of specific blogs + communication patterns as they affect technology, fashion, + lifestyle trends.
| Communication Patterns Among Youth Culture Indicate Distinct Characteristics with Technology Generation Gap Starting at 25, + Divergent Traits Among U.S. vs. UK vs. Japan + China December 11, 2007
Knowing how young people use new media + communicate is essential for getting one’s brand message out into the marketplace. Results from Label Networks indicate vast differences by age groups and culture in methods such as WOM, texting, IM, email, links, profile pages.
| Cyber-Monday + Online Shopping Among Youth Culture Reflect Different Patterns than General Population—Label Networks’ Data Quantifies T-shirt, Footwear + Other Online Trends among 13-25-year-olds - Subscribers Only November 26, 2007
Several research companies predicted lower than average consumer spending + changing patterns based on competition from online retailers. Label Networks data, which concentrates on youth culture, indicates online retailer successes in key areas.
| Mad-Dash by Entertainment Industry to Create Own Social Networks Results in Another Ill-Fated Idea Called “Bebo” Thanks to Turner, CBS, MTV, BBC, + Sky November 17, 2007
The creation of Bebo by top broadcasters is an example of just how large the entertainment/new media Generation Gap has become between a new generation of consumers + the self-perpetuating broadcast companies dependent on the old-school models of advertising.
| King Stampede Shows How a Former Online Record Store Succeeded in Moving Into Retail (Boundless NY) + Street Fashion November 16, 2007
King Stampede may also be known as Boundless NY—the retailer known for carrying a Who’s Who of top street brands--which in this insightful interview with Label Networks TV, shows how the evolution of an online record store can turn into much more.
| Radiohead Releases New Album--Fans Can Pay Whatever; Challenges to the Traditional Business Model of Music Continues… October 2, 2007
The model of the music business continues to change drastically, making it a benchmark industry to watch in terms of where things are headed. In this latest twist by Radiohead, the middleman has gotten the ax.
| Origami-Designed Memory Sticks the Next Step in the Highly-Accessorized Japanese Portable Electronic Movement September 24, 2007
Decorated mobile phones, Etchstar-etched laptops and iPods, and now, origami-designed USB memory sticks among latest trends in DIY-ing one’s personal electronics. Japan takes the lead.
| NBC Universal Stops Selling TV Shows to iTunes in Moves to Gain More Ad Revenue from Online Entertainment + Bolster Hulu September 2, 2007
Desperate attempts by media conglomerates to control online entertainment with old advertising models continue to prove how out of touch the industry is with the new generation of consumers.
| McDonalds in Japan Offers Happy Meal Video Game Toys But It’s Collectors Who Are Lovin’ It August 20, 2007
McDonald’s is mixing it up when it comes to collaborations, creating Happy Meal video game toys in Japan and Hello Kitty promos in America, both of which have captured the attention of collectors of urban vinyl dolls and signature sneaks.
| Japanese Company Creates “Free” Photo Copy Options (Think: Free Kinko’s) with Embedded Ads Creating a Frenzy Among ‘Zine Creators + Copy-Freakers July 26, 2007
If there was a free Kinko’s in our city, the place would be packed by creatives intent on making their ‘zines or photo collages no matter if there’s an ad in the corner or on the back. Leave it to Japan to create and next step in free copies.
| What’s Next in Virtual Fashion Runway Hits from H&M via Sims 2 Created by “Ordinary People Designers” July 20, 2007
Virtual fashion runway shows are now a reality with the launch of H&M’s and Sims 2 showcase with the theme Party Time illustrating a wide usage of asymmetrical cuts in dresses for women, and stripes in button-down shirts for guys (no T-shirts trends is in).
| Business Resource: E3 Drops the Big Gaming Trade Show, But Hosts Exclusive Business Summit—Here’s a Wrap-up of What to Expect from Gaming Big-Wigs July 16, 2007
Disney goes with gaming online communities, Capcom showcases Wii titles, Sega goes vintage, Konami gets spookier, EA targets mobiles, and Activision pumps up the rhythm-action genre with Slash + the Beasties.
| SolarShopper, a Solar-powered Bag That Collects Energy to Re-charge iPods + Cell Phones, Among Winners of ISPO Brand New Awards July 11, 2007
This cool new bag that collects solar energy to recharge cell phones and iPods taps into what’s possible in the growing new design category of wearable technologies.
| Like a Tattoo for Electronics, Etchstar Lasers Artwork on iPod’s + iPhones Among Other DIY Capabilities June 30, 2007
Who wants a plan iPod or cell phone when you can bling it out with a personalized etch? Etchstar’s the latest chapter in DIY-ing your electronics.
| iPhone Frenzy Begins in Anticipation of Friday Launch Among Youth Culture, but Questions Remain About Texting Capabilities June 25, 2007
June 29th is the launch of Apple’s iPhone which with it’s feature set including music and video player, browser, camera, and phone, gives it a major advantage over anything else in the marketplace. But question remains: How good is the texting feature if there’s no physical keyboard?
| H&M Collaborates with The Sims Allowing Players Opportunity to Dress Characters in Summer Collection, Create a Retail Store, + Enter a Fashion Runway Contest for Possible Production June 11, 2007
Crossing over from virtual gaming to reality in terms of design production, shopping, and retail creation is the latest effects coming from the recent H&M and EA The Sims collaboration called The Sims 2 Fashion Stuff Pack and Fashion Runway Showcase. New themes for the Fashion Runway and possible selection of the winner’s designs to be produced by H&M next include Party Time, Skate Park, and Streetwear.
| EXPN.com Finally Recognizes the Future and Offers Live Event Webcasts, Video, + Audio Podcasts Online May 29, 2007
EXPN.com re-launches their site with new features such as live event webcasts indicating that they are finally recognizing that online coverage particularly of events makes more sense for some demographics than waiting for late-to-cable TV shows.
| Purikura Machines in Japan, China, + Taiwan take DIY Photo Booths to New Levels Including Videkura—Short Videos Distributed via Mobile Phones May 29, 2007
Purikura machines from Japan bring personalized photo booths to a new level of fun an entertainment as machines now offer finished product transfers to cell phones and the creation of videkura—short, animated video clips. Purikura or “print clubs” are popular not only in Japan, but Taiwan, and China.
| Potential Size of Market for Music-Enabled Cell Phones "the New-School Boombox for the 21st Century" for subscribers only May 21, 2007
Music-enabled cell phones, as anticipated with the upcoming launch of the iPhone from Apple in June, will change the marketplace for technology, electronics, and music in the near future. Our North American Youth Culture Study?Spring Report ?07 results indicate just how massive the size of market really is for this introduction and in what directions by demographic are most likely to explode. For subscribers only.
| Guitar Hero’s Popularity Among Females Opens Doors for Air Guitarists, Game Publishers + Guitar Brands as Dynamics in Video Gaming Industry Change: Label Networks Reports on the Female Impact—for subscribers only May 14, 2007
Guitar Hero’s massive popularity among female gamers has attributed to an industry shake-up and educational slap in the face among publishers and manufacturers who are just now starting to see the potential of tapping into this grossly underdeveloped marketplace. Label Networks’ North American Youth Culture Study—Spring Report ’07 delivers the latest trends on the changing landscape of the video gaming marketplace and in this case, the crossover potential for guitar manufacturers. For subscribers only.
| Energy FACTory at Coachella Offers Green Scene with Bike-Powered Cell Phone Chargers, Ethanol-Powered Popcorn BBQ, + Biodiesel DJ Porta Potty Station May 1, 2007
The green movement will be a major theme in upcoming music festivals this season as was apparent starting with Coachella’s Energy FACTory scene including bike-powered cell phone chargers, ethanol BBQ’s for making popcorn, and a biodiesel DJ porta potty station.
| The Mad Potential of Women’s Sneaker Culture—Where It’s Happening + Where It’s Not…Yet—for subscribers only April 3, 2007
Women’s sneaker culture, especially among the hardcore collectors who are in essence the messengers of trends to the rest of the world, are still underserved, but starting to gain traction from some brands, websites, and stores in various markets. This story takes an in-depth look at the women’s sneaker-freaker marketplace, those with a passion for sole, and where the market opportunities are shaking out across North America, Europe, Japan, and China.
| Internet Patterns of American Youth Culture: Trends in Online Shopping, Social Networks, Downloading, YouTube Habits?for Subscribers Only February 27, 2007
Based on fresh data from Label Networks, this story is for subscribers only illustrating latest Internet patterns among American Youth culture in terms of trends in online shopping, social networks, downloading, MySpace and personal profiles, + YouTube habits.
| Business Resource: Nintendo Wii Tops PS3—Latest News on the Console Wars January 16, 2007
Business Resource: Nintendo Wii outsold PlayStation 3 Consoles in December final sales, with Nintendo selling 604,200 compared with 490,700 from Sony. Xbox has sold 1.1 million consoles so far, however they have the advantage of coming out onto the marketplace earlier. Tracking the console wars will indicate where trends are headed in gaming platforms, and therefore games in the near future.
| Dynamic Changes in Finding out About New Fashion Brands + Styles Illustrate Targeted Global Market Opportunities for Reaching Specific Youth Culture Demographics—for subscribers only January 9, 2007
There are distinct traits of where specific demographics in youth culture markets find out about new fashion brands and styles when looking at Label Networks’ research results across the board of North America, Europe, Japan, and China to the question “Where do you find out about new fashion brands and styles mostly?” The most telling differences are that Internet is gaining pace as the main source in North America and China, whereas it’s losing pace in Europe. Japan sources Magazines, Europe sources Stores.
| Dynamic Changes in Finding out About New Fashion Brands + Styles Illustrate Targeted Global Market Opportunities for Reaching Specific Youth Culture Demographics—for subscribers only January 9, 2007
There are distinct traits of where specific demographics in youth culture markets find out about new fashion brands and styles when looking at Label Networks’ research results across the board of North America, Europe, Japan, and China to the question “Where do you find out about new fashion brands and styles mostly?” The most telling differences are that Internet is gaining pace as the main source in North America and China, whereas it’s losing pace in Europe. Japan sources Magazines, Europe sources Stores.
| Cell Phone Feature Preference - Historical Trends May 12, 2006
Cell Phone Feature Preference - Historical Trends
| Cell Phone Average Spending - Historical Trends May 12, 2006
Cell Phone Average Spending - Historical Trends
| Cell Phone Service Provider Preference - Historical Trends May 12, 2006
Cell Phone Service Provider Preference - Historical Trends |
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| | | | Label Networks is a global youth + street culture intelligence media company authentically measuring the most trendsetting subcultures in the world. Subscriptions keep us ad-free to deliver cutting-edge, original content backed by our data. Our Subscribers = thought-leaders, protagonists, business strategists seeking insight from a new angle—from the people, from the bottom-up, from the creators of their own barcodes.™ Subscriptions include daily global facts, figures, analysis, stories, images, video covering youth + street cultures. There are 5 ways to participate: Sign-up for a FREE tour and Weekly Newsletter Weekly Analysis Subscription:Entry level for readers needing additional data analysis from topical stories + images Premium Global Subscription 2008: For serious business players, includes data, analysis, stories, images across global markets to compare by culture
Defining the Technology Generation Gap: There Are Not Only Drastic Changes as a Result of the Gap Between Youth Culture, Parents, and Teachers, but Today, It’s also Happening Within This New Generation Itself September 10, 2008
| Psychodemographics of American Youth Culture Reveal How Self-Descriptions Change with Age, plus Differences Between Females vs. Males and What Attracts Them Most September 8, 2008
| Sponsorship Effectiveness in Youth Culture Markets: “What types of free stuff do you find valuable-memorable to be given out to you?” August 25, 2008
| Sneakers Capturing the Market Indicate Fresh Importance in Preferences for Color, Textures, and DIY Style—Part 3 of the Footwear Photo Report *Premium Subscribers Only* August 19, 2008
| | China Youth Culture Report - In Honor of the Beijing Olympics, Label Networks Delivers a Round-up of China Trends Covering Online Shopping Habits, the After 90s Generation, Super Girls, Digital Lifestyles, and Fashion *Premium Subscribers Only* August 15, 2008 |
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Selling Products through Lifestyle Association: The Key To Reaching Global Youth Culture September 5, 2008
| Sports Influences through UFC and MMA Have Created a New Subculture via Design Graphics, Brands, and Industry Players in Street Fashion Today August 29, 2008
| Euro Americana—How European Fashion Players (and Japanese) Do “American” Style Better than We Do August 26, 2008
| Hair and Accessories Trends Give New Meaning to Indie-Cuts, Color, Braids, Feathers, and Other Cool Coif Motifs August 21, 2008
| | “Does music have an impact on the types of products that you buy?” Label Networks Reveals the Impact of Music on Youth Market Demographics August 20, 2008 |
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