Psychodemographics of American Youth Culture Reveal How Self-Descriptions Change with Age, plus Differences Between Females vs. Males and What Attracts Them Most
By Ryley Bane
In Label Networks’ Sponsorship and Advertising Effectiveness Profile Report 2008, we asked a series of psychodemographic questions to gain a sense of what young people in North America think of when they describe themselves. The results are also intended to assist with wording and concepts for sponsorship, marketing, and advertising strategies based on the perception of the marketplace. In this story, we reveal top results to the question, “Describe yourself in 1 word.” The results are based on an open-ended question which allowed respondents to use any type of self-description or adjective, so it’s important to read through not only the top results, but also expressions of description used further down the list and about targeted demographics as well.