In Label Networks’ Sponsorship and Advertising Effectiveness Profile Report 2008 we asked an additional set of questions this year on the types of sponsorship that are most effective to 13-25-year-olds as well as what resonates the most in terms of sponsorship effectiveness (to remember the sponsor) after an event.

The results reveal that while some sponsors create the most complicated programs, often it’s in the specific gift or experience that sticks the longest. Interestingly, this has changed significantly since last year, and there are many reasons why.

In this story, for Premium Subscribers Only, we reveal what works the best, including charts, graphs and cross-tabs on demographic preferences for the most memorable things that sponsors can do to attract targeted markets: “Sponsorship Effectiveness in Youth Culture Markets: “What types of free stuff do you find valuable/memorable to be given out to you?”