The popularity of last week’s stories, including “Anime Expo Attracts Largest Crowd of Anime/Manga Fans and Industry in America with Conferences, Cosplay, Masquerade Ball, Midnight Tea, Movies, Dance, Gaming, Karaoke, and Exhibition Hall” and “Anime Expo Fashionistas Showcase Latest Trends in Styles Impacting Mainstream Fashion Including Gothemo, Maid Café, Goth-Lolita, Cosplay, Visual Kei, J-Rock, Accessories, Collectibles, and Backpacks” indicated that many readers are interested in the changing landscape of the entertainment industry when it comes to today’s youth culture marketplace of 13-25-year-olds. As mainstream media and entertainment continue to lose marketshare based on the increase in preferences for niche entertainment types, consumer-generated content, and a plethora of other market influences, anime and manga from Japan, continue to have an impact on a new generation—from entertainment, reading patterns, cultural influences, events, music, art, and fashion.

Based on fresh data released to Premium subscribers last week, we took a look at the popularity of anime and manga among 13-25-year-olds, and analyzed what young people think, especially compared with their thoughts on anime and manga just 6 months ago. The charts and graphs are quite fascinating and represent market opportunities within specific demographics, and yet a decrease in others, indicating that it remains a dynamic entertainment industry.

For Weekly and Premium subscribers only, here’s the data, charts, and story on manga and anime as a form of entertainment: “Measuring the Manga and Anime Popularity in Youth Culture Markets.”