Cocaine Mule Creates Bags, Totes, + Packs with Systems That Provide the Everyday Pack-Mule in All of Us Greater Simplicity +Way More Style
By Kathleen Gasperini Label Networks TV by Carol Martori and Masaki Miyagawa
Sometimes simpler is just so much better, if the design is there, which is what Tyler Huen and Trevor Tarczynski know all to well when it comes to accessories and bags. With their bag brand Cocaine Mule, they’ve created a set of bags, totes, belts, and packs that are so modular and wearable, that as they put it, “It helps out the mule in all of us.”
The name comes from the fact that everyone is someone’s cocaine mule, schlepping and moving things from one place to another. So why not make the perfect set of bags for what everyone simply has to do? To counter-act life’s hectic pace, they designed their collection with “simple, integrated systems,” which they define as Intuitive Modularity. You can basically take apart parts of the bags and wear them on matching belts in what they define as Snap & Strap hardware. The colors also work with the theme, ranging from jet-black, el Natural, Nautical Blue, and Serious Green. Each bag has such detail, it takes a second to realize what it is you’re looking at, such as the printed high-quality cotton lining each piece, or the fact that you can mix-up sizes of outer pocket bags and create new variations depending on your load.
Interestingly, smack in the middle of accessory and bag trends moving bright, shiny, and vinyl (like a pair of BAPE sneaks), Cocaine Mule has pulled off a completely different tactic that relies more on modularity and simple styles that work like a well-crafted, clean and modern urban city loft space. But in a bag.