Streetwear Brand Nikita Introduces Upscale Selekzion; Live Interview Provides Insight on the Future of Women’s Streetwear, Snowboarding, + Who’s Killing It
Nikita Clothing, one of the first and for a long time only brand for girls who ride, introduced an upscale/upper urbanwear collection called Selekzion at ASR January 25-27. Known for unique streetwear pieces designed and created by a real snow-surf-skate athlete, Heida Birgisdottir, the new collection out of Iceland not only offers a fashion-forward streetwear collection, but now upscale designs for nights of “lipstick and lobster,” a limited men’s collection called Aitkin (Nikita backwards), and a technical outerwear line for snowboarders and freeskiers. Key pieces in the outerwear line is a Prada-esque shoulder material made of cool grey and white salmon skin, along with a complete line of accessories including beanies, caps, and belts.
For Nikita, it’s their unique long designs and asymmetrical cuts, new version of the hoodie (Reykjavik-style) and usage of patterns including stars and shapes, and colors such as black, red, camo green, and yellow of Nikita’s T-shirts, hoodies, pants, streetwear jackets, and denim pieces that gained Nikita cred globally over the last 6 years. With Selekzion, the brand is fulfilling the need for a little glam for streetcore girls.
We hooked-up with Nikita rider Gabby to get the scoop from her perspective on Nikita and streetwear for girls, and the state of women’s snowboarding: