From February 13-16, 02007, Las Vegas is transformed by the world’s largest fashion trade show, MAGIC, along with a host of smaller niche shows including the upscale denim show Project, the show for small up-and-coming brands called Pool, and now new alternative shows including United and FoShowFoShow. Label Networks will be covering each show, including live interviews via Label Networks TV, and showcasing specifically the latest trends in streetwear fashion, music-inspired apparel, denim, cut-and-sew T-shirts, sneaker culture, and upper urbanwear over the next two weeks.

Located in the middle of the South Hall of MAGIC, Label Networks is hosting the “Label Lab” which launched yesterday to the amazement of hundreds of people who came by to see the 3-dimensional art exhibition including street photos from Label Networks global field researchers and reporters, primary charts and graphs, a live VJ mixing various interviews, music, and footage, plus artists Sole Junkey painting sneakers on-site, and graffiti artists ManOne, King from TLT Kicks, and DJ Shiro. The Label Lab has attracted a host of designers, retailers, buyers, as well as celebrities such as Grandmaster Caz and Nick Cannon. More reports coming soon from the Label Lab.

Overall perspectives so far from the South Hall indicate a strong movement towards the early B-Boy/B-Girl circa 1981, including styles similar to the Galaxy Riders’ Alien Crew (who are showing at United), and bright colorways, star graphics, angular patterns, and fresh approaches to the all-over print hoodie including real trees in camo designs and graphics that reflect specific stories inspired by their creators.

In sneaker culture, new brands such as Kashi Kicks have mashed-up sneakers with jewelry, including metallic designs and patterns, and interchangeable watches on the heels. From a new brand Fishscale from Miami is an introduction of iridescent patterns like fishscales that make last year’s cracked textures on Jordan’s look dated.

From Rocawear and Baby Phat, to Streetwear, the High5 Campground, to the Edge and punk and gothic inspired apparel (i.e., Tripp NYC), the South Hall is clearly the most active area with thousands of people cruising the halls, checking out break-out sessions from B-boys and B-girls on-site, DJ’s, live artwork, and new inspiration on what to expect from fashion in the near future.

Stay tuned for more.