We Are the Superlative Conspiracy (WeSC) has had an interesting trajectory when it comes to crossing over in fashion and blending skate-inspired denim, apparel, and accessories, into streetwear culture. Often seen at shows outside of action sports, such as Agenda, United, Project, among others, Label Networks TV talked to the CEO and Founder of the brand Greger Hagelin, about the WeSC concept and the innovation behind the company’s unique philosophies. As we discovered, WeSC is more than clothing, but about creating a dialogue, connection, and "conversation" with the consumer. Done through innovative campaigns such as their initial Travel campaign, then Street-horsing, and now the Let’s Get Physical campaign, the brands speaks from a different viewpoint.

Started in 1999, the brand has since moved from Scandinavia and taken the energy and success it had in Sweden to the United States. As Greger, CEO, explains, they are filling the gaps of different market opportunities—one of them being the fast-growing marketplace for women’s streetwear. According to Gregor, WeSC sells more to young women than men, which is usually thought of as the other way around for this interesting brand.

WeSC has related to so many people also because of its roots coming from music, art, sports, and lifestyle. "Back in our parent’s generation," explains Greger, "you did not see this kind of freedom that you see today. Now you can be something that reflects the way that you live—you couldn’t have thought of that 20 years ago. We make clothing for those people." According to Greger, the We "activists" include actors, DJs, artists, musicians, skateboarders, and others. WeSC is now in 25 countries with 300 pieces in its recent collection.