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Weekly Analysis Subscriptions 2008 For readers interested in gaining more analysis from Label Networks’ stories + images, including quantitative data to prove and define business strategy decision-making and forecasting, this package is an entry-level subscription that delivers detailed, insider information regarding various important and timely topics as they relate to the business of global youth and street culture. 2008 Label Networks Weekly Analysis Subscription will provide readers access to: Trend analysis stories covering Fashion, Footwear, Spending, Retail preferences and influeneces, Sports, Entertainment, Communication, New Media, Music, Internet, Technology, and Art -- Backed by Primary Consumer Insights Data, Charts, Graphs + Analysis you can't get anywhere else based on Label Networks' historical and on-going global consumer surveys + reports Access to all Historical Profile Reports, including Snowboarding, Skateboarding, Digital Lifestyle (Communicatin, Technology, New Media), Humanitarian Profile Report (Green Marketing), Accessories Report (Watches, Backpacks, Sunglasses), Advertising + Sponsorship Effectiveness + Youth Culture, Hispanic Youth Culture Profile Report.Access to Label Networks Presentation Decks and Webinars Pre-registration + guaranteed seat to all of Label Networks' presentations, include the bi-annual presentation on Global Youth Culture + Street Fashion at MAGIC Fashion Trade Show in Las Vegas in February + August 2008 (LN presentation always reach maximum capacity). | | | | | |
Subscribe today and get access to these subscriber weekly analysis updates: |
Children of the Revolution: Bohemian-Rave Chic among Youth Markets Redefine Expectations for Back-to-School and Street Styles for Spring/Summer ‘09 July 22, 2008
While recent fashion runway shows illustrate S/S09 fashion as moving classic, even pin-up, youth culture street styles are moving in the opposite direction with mash-ups of bohemian chic, rave, synth-pop rock influences, developing an altogether original style.
| Wearable Technologies and Connecting with the Future—Latest Trends in Technology as Fashion Tap Into Fresh Opportunities to Reach Youth Culture Markets July 17, 2008
Often technology experts work isolated from fashion designers, however growing trends in wearable technologies, from Nintendo gaming devices and iced-out iPods as necklaces, to colorful headphone collaborations, GPS navjackets and "friend finders," some brands are tapping into new opportunities for both industries by creating across traditional boundaries.
| Nu Rave Fashion’s Evolution: Street Snaps from Label Networks’ Reporters Capture Subculture of Styles, Colors, Inspirational Brands, and Their Muses July 14, 2008
New takes on neon, steovepipes, accessories among youth culture have created fresh concepts in the subculture of nu rave fashion, moving now towards synth-punk ‘80’s with hip-hop/hyphy influences.
| Anime Expo Fashionistas Showcase Latest Trends in Styles Impacting Mainstream Fashion Including Gothemo, Maid Café, Goth-Lolita, Cosplay, Visual Kei, J-Rock, Accessories, Collectibles, and Backpacks July 9, 2008
Where else can you see some of the most extreme fashion and accessories in the world but at the fantastical expo of Anime. Label Networks captures key looks sure to inspire fashion-forward designers globally.
| How Popular is “Made in the USA” Fashion? Label Networks Reveals Answers to the Question “Which country do you think is producing the freshest fashion trends today?” June 30, 2008
Much can be determined by knowing exactly how the youth market perceives their own country in comparison to others when it comes to who’s leading fashion trends today. This story reveals global youth market comparisons providing insight on where and why the marketplace has changed perceptions.
| Measuring the Popularity of “Made in the USA” Fashion: Responses to the Question “Which country do you think is producing the Freshest fashion trends today?” *Premium Subscribers Only8 June 30, 2008
Much can be determined by knowing exactly how the youth market perceives their own country in comparison to others when it comes to who’s leading fashion trends today. This story reveals global youth market comparisons providing insight on where and why the marketplace has changed perceptions.
| Graphic T-shirts: Top Designs and Styles from DIY to Name Brands to Band Merch—Label Networks Takes a Look at What’s Fresh this Summer June 25, 2008
Much can be learned about the youth culture marketplace by checking out street trends in t-shirt graphics. In our latest round-up, we deliver fresh images of where things are right now, and the inspiration behind where things are headed next.
| Summer Tours + Sponsorship Round-Up: Vans Warped Tour, Rockstar Energy Mayhem, Projekt Revolution, Rock the Bells VI, Download, Detour, Hootenanny, Lollapalooza June 18, 2008
Busy summer music tour season ramps up with bands and sponsors in various North American multi-band, multi-stage tours featuring unique packages to attract specific audiences. Here’s the round-up.
| LA Fashion Market’s Designers & Agents Show and The Park Showroom Offer Fall/Holiday Collections in Unique Showcases that Many Buyers Prefer to Trade Shows June 10, 2008
Discovering new denim brands such as Pratt’s Motor Spirit, catching Drifter’s Fall/Holiday collection, along with Preloved from Toronto are just some of the things easily done at the intimate show Designers & Agents.
| “Which phone features are most important to you?”—Label Networks’ Fresh Data on Cell Phone Culture and Youth Markets Tells a New Story on What’s Hot and Why June 6, 2008
When looking at cell phone culture as it pertains to young people, you can determine where technology + communication patterns are headed to next, + how much influence other “phone-intensive” cultures such as Japan, have on today’s youth marketplace.
| Urban Influences + Skateboarding’s Evolution = Skurban Redefined for 2008: How Urban Culture is Influencing Latest Trends in Sports, Street Fashion, + Lifestyles June 4, 2008
Assessing latest trends in urban youth culture + the impact on sports, fashion, music, + lifestyles, Label Networks brings together the latest scoop on skateboarding, fashion influences, pros with influence, data, + industry players that are pushing the evolution of what’s been reluctantly coined as skurban.
| Shorts Brand Preferences among Youth Culture Indicate Significant Market Shifts as New Brands Now Capture Coveted Top Spots Once Long-held by Traditional “Shorts” Companies *Premium Subscribers Only* June 2, 2008
Label Networks’ fresh data on shorts from the newly released Spring Study 2007, quantify which brands among 13-25-year-olds are the new leaders, plus the size of market in terms of volume, average spending, and marketplace overall.
| Entertainment Patterns among 13-25-year-olds Indicate Great Changes for Online Video vs. TV Viewership *Premium Subscribers Only* May 29, 2008
Measuring frequency changes in the last 6 months, Label Networks delivers fresh data on what’s up with online video viewing, indicating where things are headed among specific target markets in American youth culture.
| Spain “Cred-Report” Part 2 Provides Street-Level Insight on Top Activities, Music Trends, Street Culture, Electronics, + Technology in Youth Culture May 23, 2008
As a country on the rise in terms of street fashion + the vibrant music scene (especially as it influences global youth culture in the summer), Label Networks delivers Part 2 of our Cred Report from Spain, delivering a qualitative + insight description of top happenings in youth culture regarding current affairs, music, electronics, dance, + changes in the marketplace.
| Face-paint Completes New Rave-Hippy Looks Already Topping Upcoming Summer Styles in North America and Europe as the Mash-up of Make-up + Paint Take on New Meaning May 20, 2008
New looks achieved through face-paint may seem as though youth culture is copping the Lost Boys’ steez, but instead, playful usage of colors paired with head accessories make the fun fresh looks altogether warrior-savvy.
| Profile Report: Creative Collectives from Europe Change-up the Landscape of Fashion; Plus Where Things Started and How Things are Changing When It Comes to European Upper Urbanwear a.k.a “Urban Superior” May 12, 2008
This is an exclusive Profile Report for Label Networks’ Premium Subscribers only, as Label Networks covers a range of new collectives, designers, and trends in the growing movement towards Urban Superior Fashion.
| White-on-white, Neon Splashes, + Lego Accessories—Nu Rave X Hip-Hop Culture = the Future in Upper-Street Style May 9, 2008
Street snaps of style captured in this story reveal where the next mash-up is headed and why.
| Expansion + Revamp of Young Men’s Retail Shibuya 109-2 for the Onii-Kei Guy Indicates Growing Market for Rocker Looks + Importance of Street Fashion—Label Networks’ Japan Data Reveals Top Stores for Young Men May 8, 2008
In yet another overhaul of a major retailer in Japan, Shibuya-2 for Men is expanding, creating a haven for a growing marketplace of hair-metalheads, indie fashionistas, and upper street fashion players.
| Backpacks + Bags—Summer Season Accessory Trends Bring Freshness to this Growing Marketplace May 7, 2008
Backpacks, purses, and card-holders for the summer season provide loads of cool options as young people borrow liberally from past trends, little kids, military motifs, and music culture.
| China’s Hottest Social Network Neocha for Young Creatives in Fashion, Music, and Arts May 6, 2008
The growing scene of cool, independent fashion designers, musicians, artists, gamers, + event organizers inspired the creators to make Neocha, but don’t call it the China MySpace. Niche in its direction + passions have resulted in a vibrant online community unparalleled in Asia’s growing creative subcultures.
| Summer Footwear Fashion Trends: Cool Highlights from Diverse Styles Already Making Their Way Out of the Closet Indicate an Exceptionally Fun Season to Come May 2, 2008
No longer the reign of just flip-flops + basic sandals (although both still are going strong), expect new twists on old looks + cool mash-ups including choices of color and styles to give footwear this summer a revitalized twist.
| Europe + Japan’s Fast-Fashion Invasion is Redefining American Retail; Label Networks Delivers Data + the Scoop on H&M, Uniqlo, Target, American Apparel, Forever 21, + Others April 30, 2008
Profiles on the landscape of retail indicate market opportunities that reflect the changes in shopping patterns among global youth culture.
| Alice Bands, Metallic Headbands, Feathers, + Flowers Provide New Accents on Key Summer Hair Accessories for Both Genders April 29, 2008
Not just a female look anymore, guys are just as likely to wear skinny Alice bands or metallic headbands. This summer, expect head adornments to be the key accessory in completing one’s personal style—especially if you’re not wearing much else thanks to global warming and scorching summer weather predictions.
| Coachella Music + Arts Festival Kicks-off Summer Styles with a Nod to Retro, Rave, Boho, + Bathing Suits, Unofficially Making It THE Place to Spot Upcoming Summer Trends—Part 1 April 29, 2008
Neon reflections recontextualized with hippy; ravers in cowboy boots; metallic one-pieces, bikinis, + sheer cover-ups, men in short-shorts (Speedos and fanny packs) + much more are among new summer fashion mash-ups that will have designers scrambling to define key looks as their own. Label Networks delivers the best in festival fashion—Part 1.
| How Email is Getting “Old”—Fresh Data Trends from Label Networks’ Upcoming Spring Report Indicate Changes in Communication Patterns of American Youth Culture April 28, 2008
Communication patterns among young people in North America are morphing from a combination of changes in technology, speed of communication, influences from Japan, and other factors, which makes knowing how changes are taking place and why, as important as where communication trends are headed.
| Spain “Cred-Report” Part 1 Provides Street-Level Insight on Top Fashion + Accessory Trends to Expect this Season from New Bohemia to Theme Parties, Denim, Vintage, + a Nod to Travel April 24, 2008
Label Networks’ “Cred Reports” provide qualitative, word-on-the-street insight written by trendsetters from various countries in industries including fashion, sneaker culture, technology, sports, music, and marketing. In this Cred Report, young people in Spain talk about what’s going on regarding fashion, colors, styles, accessories with a look to next season influences.
| Cool to Do Lo-Fi: The Resurgence of Low-Tech + Clean in Upper Street Fashion Styles Stirs Outerwear Industry Back to Classics for Winter 2008-09 April 23, 2008
The growing subculture of low-tech outerwear is having an impact on winter styles for next season, whereby utilitarian classics will be making a comeback in revitalized, tailored styles.
| Changes in Social Networking Patterns among American Youth Culture in Last 6 Months Indicate New Market Opportunities + Changes by Demographics April 22, 2008
How social networking patterns are today compared with 6 months ago, also as compared with blogging culture, email, IM/chat, tell a new story in youth culture + changing patterns of communication.
| Music + Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It? April 21, 2008
Music and fashion are so intertwined when it comes to connecting with youth culture, we often wonder why more brands and agencies don’t use music properly in marketing and advertising campaigns. Here, we debunk the risk-factor of using music to reach the marketplace and the power of grassroots effectiveness.
| Profile on American Apparel: Data Analysis from Label Networks’ North American + European Youth Culture Studies, plus Latest Post of 28.7% Increase in Same Store Sales Indicates It’s the Brand to Watch April 17, 2008
American Apparel continues to prove that there are business models in apparel + retail that work well. Latest financial reports for the 1st quarter, released last week, and Label Networks’ data on the brand from a youth culture perspective make for an important brand profile to read.
| Urban Lifestyle Profile Report: Skurban, Urban Freeflow, Freestyle Rolling, + Fixed Gear: How Urban Culture is Influencing Latest Trends in Sports, Street Fashion, + Lifestyles April 16, 2008
Assessing latest trends in urban youth culture + the impact on sports, fashion, music, + lifestyles, Label Networks brings together top stories, data, brands, + industry players that are pushing the evolution of global youth culture today.
| Online Shopping Pattern Changes among American Youth Culture Reveal New Patterns, Opportunities, + Insight on Where Things are Headed Next April 15, 2008
Fresh data results from Label Networks’ upcoming Global Youth Culture Spring Study 2008 from a series of questions including internet patterns + shopping, reveal new insight about changes in online shopping patterns, who’s shopping online more, + where things are headed next.
| Music and What Drives Trends April 9, 2008
By measuring the subcultures of music and their shifts in preferences among global youth culture, in our first music report to kick-off summer music tour and festival season, Label Networks provides two perceptual maps indicating distinct correlations between music preferences + preferences in sports, beverages, + food.
| China Leads Trends in Producing Super Cool-Looking Credit Cards with Mini-Me Versions, Scented, Hello Kitty, + Pepsi Graphics to Entice Young Shoppers April 9, 2008
Like choosing a mobile phone based on size, features, + color, credit card graphics and size are important features to young people in China when it comes to choosing their credit card banks. The competition is fierce, resulting in credit card companies creating the most graphic-inspired cards on the planet.
| H&M X Rei Kawakubo from Comme des Garcons—New Collection to be Released in November in Connection with Opening of H&M Store in Japan April 4, 2008
The recent announcement of H&M’s new designer collection by Rei Kawakubo from Comme des Garcons indicates the next step in the on-going masstige trend whereby top-end designers create limited-edition collections for big-box retailers.
| Ecomm Store The Buyble by Rule of Next Launches with "New York State of Mind" Theme + Changing the Concept of What?s Possible in an Online Store Street Fashion Experience April 2, 2008
Ecommerce is the direction to go when it comes to capturing today?s new generation of consumers, however not everyone, particularly brick ?n mortar stores, have been successful in creating a compelling digital solution. Next, out of Cleveland, created The Buyble?an ecommerce experience that has changed the game of online shopping with innovative concepts that play off the lifestyle of street fashion today.
| Japan’s Retail Warrior Uniqlo Steps-up Its Digital Shopping Integration on Its Way to Becoming “The New Gap but Different”—Label Networks Profile + Data on the Store/Retailer Quantifies How Success Came to Be April 1, 2008
Uniqlo started by making affordable men’s fleece sweatshirts for $10, but since it’s first store in Harajuku, has since become one of the most successful retailers in Japan + quickly now, the United States. Label Networks’ Japan data indicates where the store brand’s greatest popularity has shifted + where it’s headed next among 15-30-year-olds.
| New Sports Trends Impacting Youth Culture Lifestyles Indicate Changing Marketplace Especially for Skateboarding, Rise of Fixed Gear Cycling, Aggressive Inline, + Other Sporting Cultures March 31, 2008
What was once considered action sports turf is now being replaced by other sporting cultures, new styles in streetwear, and underground heroes from the streets.
| Levi Strauss Launches Mobile Phone ?The Original? Marking Another Smart Fashion-Technology Crossover Strategy March 28, 2008
It was announced last September that Levi Strauss in Europe was going to launch their own mobile phone, but now it?s on the market officially as of this month with limited edition pieces such as the distinctive red-tab colored top with personalized etching sold in concept boutiques such as Collette in Paris.
| Denim Style Trends for Summer + Fall ’08 for Youth Culture Markets Differ from What Some Expect in the Industry as Different Influences + Price Points Determine Directions March 27, 2008
When it comes to denim style trends in youth culture markets, they often differ than what denim industry experts think. Two reasons are price points and the set of lifestyle influences that attract younger people. Label Networks takes a look at top styles predicted to capture specific youth markets in the coming months and why.
| Tokyo’s Top Retailers, Harajuku La Foret + Shibuya 109 Get Overhauled with New Online Avatar Features, Additional Boutiques—Label Networks’ Japan Data Reveals Favorite Retail among Youth Culture + Where Changes Could Capture Marketshare March 26, 2008
What happens in Japanese retail hotspots are often indicators of trends in shopping and retail globally. La Foret and Shibuya 109 mark the way with “renewal” concepts that will impact more than just Tokyo.
| Green Marketing + Youth Culture Perceptions: “Do you feel that companies are actually making a change by saying they are “Green” or do you think it’s just advertising?” Fresh Results from Label Networks Provides Insight March 25, 2008
A brand’s move to go green in general is an important aspect to reaching youth culture, but determining which demographics are most susceptible and where additional authenticity is needed determines just how effective a green marketing or advertising strategy can be.
| China’s Blogging Culture: Label Networks’ New Data Reveals Significance of Blogs among 15-25-year-olds in Shanghai, Beijing, + Guangzhou March 19, 2008
As one of the largest youth culture markets in the world, knowing what’s going on with China’s blog scene indicates market potential + communication opportunities among specific demographics.
| Brand Messaging for Non-Profits: Label Networks Asks Youth Culture Markets “What’s the Best Way for Non-Profits to Get Their Message Across to You?” March 18, 2008
Fresh research results from Label Networks quantify what target markets among 13-25-year-olds are most affected by various means of communication, sponsorship, new media, + other forms of brand messaging + green marketing.
| Paying for Overpriced Social Networks Trend Continues with AOL Buying “Bebo” for $850 Million March 14, 2008
AOL makes another ill-fated move and buys up the so-called popular social network Bebo, quantifying that it has officially become a trend to spend exorbitant amounts of money to acquire “social media space” by companies that don’t understand how such space is really being used by young consumers.
| Green Initiative Humanitarian Fashion Show Provides New + Necessary Twist to Fashion Week as Quantified by Label Networks’ Youth Culture Data on Markets Expecting Eco-Friendly Fashion in Their Future March 13, 2008
Vintage China, Lady Muse, Rene Geneva Design, Lilikoi, Andira Rain T’s, and M the Movement collaborated in an amazing 6-collection showcase transforming LA Fashion Week with a new take on the future of eco-friendly collections.
| GenArt’s “The New Garde” Show Kicks-off LA Fashion Week in Downtown **Los Angeles** with Jesse Kamm, JMARY, + le sang des betes—3 New Innovative LA Designers Featuring Dresses, Vests, Denim, Shirts, + Unique Jackets March 12, 2008
Story Description: *Angled dresses, wrap dresses, + classic styling with a modern flair in jackets, denim, and wool vests made-up GenArt’s New Garde show, kicking of LA Fashion week with contemporary LA style.
| ISPO Summer Trade Show in Munich Canceled After 35 Years March 10, 2008
While ISPO Winter trade show in Munich remains relatively strong, the summer shows continued to dwindle. Now, Messe Munchen is working with owners of ASR to create something new for Summer 2009, shaking up the industry in Europe, but also creating opportunities for smaller, cooler shows in tune with sports streetwear lifestyles.
| Paris’ Tecktonik Dance Influences Impact Fashion among Younger Demographics in North America Introducing the Next Wave in Nu-Rave March 5, 2008
Street dance battles resembling voguing and rave with angled moves and distinct looks are exploding in metropolitan subcultures around the world, but particularly in France where Tecktonik, the next generation of dance, music, and fashion, are taking hold of today’s youth culture.
| United Fashion Trade Show Maintains Spark in the Midst of Behemoth Fashion Industry Show, Moving More Core + Focused March 4, 2008
The only standing independent trade show left in Vegas during fashion trade show season, United maintained it’s cool with an edited version that still provided homebase for several brands, including debuts.
| Red Wing Continues to Push It’s Revival as a Must-Have Look for Premium Street Fashion by Introducing a Collab with Neighborhood in Japan; Label Networks Uncovers the Growing Importance of the Utilitarian Fashion Movement March 3, 2008
The Utilitarian Fashion Movement continues to push authentic American brands into coveted premium street fashion styles, as seen with Carhartt, Dickies, Timberland, John Deere, Redwing, + the return of buffalo plaid. Label Networks examines this evolution.
| Sports News: Singapore Gets Bid to Host 1st Youth Olympic Games; President of Quiksilver Bernard Mariette Resigns as Bob McKnight, CEO, Takes on Additional Role February 28, 2008
The Youth Olympic Games announces it’s 1st host city, yet plans for the actual sports are still unclear; meanwhile Quiksilver hopes to lessen exposure, the President resigns, + Label Networks provides data on youth preferences for Quik, Roxy, + DC which indicate brand’s strengths + challenges ahead.
| Pool + S(eco)nd Fashion Trade Show’s Move to Central Hall Proves Positive for the Artistic and Eco-Inspired Fashion Brands Representing—Label Networks’ Bi-Annual Trade Show Review February 27, 2008
Label Networks’ trade show review takes an in-depth look at this smaller yet inspiring trade show during MAGIC + just why Pool continues to attract artistic + eco-friendly brands.
| South Hall Scensters—Leading-Edge Street and Urban Fashion Players Give a Nod to the 70’s + 80’s but Reflect Individual Flavor from Various ‘Hoods—Part 1 of Label Networks’ Photo Montage From the Trade Show Floor February 26, 2008
Huggie Bear-influenced fashion players where in the house during MAGIC Fashion Trade Show in the South Hall. Part 1 of Label Networks’ South Hall Scensters provides a glimpse of new trends in bling, sunglasses, + fur.
| Project Inspires Beauty in the Concept of Trade Shows While Providing a Business Platform for Leading Brands + Retailers in Denim, Contemporary, Premium Street, + Accessories—Label Networks Bi-Annual Trade Show Review from Spring, 2008 February 22, 2008
Project draws comparisons with the other very hip, cool trade show, Bread & Butter in Barcelona, but in this American version, it’s clear that this show leads trends in ways no other seems to capture, particularly with the combination of brands + buyers that share a common passion for the next quality designs.
| The Power of Pop-up: Comme des Garçons Opens Guerrilla Pop-up Store in Downtown LA with Opening Attracting Scores of Industry Players Coming from MAGIC and Project + Insight from Label Networks’ Presentation on Pop-up Trends February 19, 2008
The power of pop-up stores created hype for coveted Japanese brand Comme des Garcons as loads of fashion insiders from the shows ventured to see what’s up with the new hidden store in downtown LA. Label Networks takes a look at the power of pop-up as the new informal segment of retail transforms “formal” retail.
| MAGIC Fashion Trade Show South Hall Review by Label Networks Indicates Street Fashion Has Evolved Moving in Niche Directions Inspired by Music, Sports, New Icons, Eco-Warriors, + Street Culture February 18, 2008
Label Networks’ Bi-Annual Fashion Trade Show Review of the South Hall + street fashion reveals that new directions are coming from fresh subcultures in music + sports as street continues to lead trends among youth culture fashion.
| MAGIC Fashion Trade Show South Hall Review by Label Networks Indicates Street Fashion Has Evolved Moving in Niche Directions Inspired by Music, Sports, New Icons, Eco-Warriors, + Street Culture February 18, 2008
Label Networks’ Bi-Annual Fashion Trade Show Review of the South Hall + street fashion reveals that new directions are coming from fresh subcultures in music + sports as street continues to lead trends among youth culture fashion.
| Sneak Peak at Sneaker Culture Trends from Label Networks’ Capacity-Crowd Presentation at MAGIC Provides Insight on Why the Marketplace Continues to Rock Fashion February 14, 2008
More than 500 people attended Label Networks’ “Global Youth + Street Culture Fashion” Presentations at MAGIC last week, indicating high demand for knowledge in the marketplace. This week, we take a look at highlights from sneaker culture.
| Sneak Peak Inside Label Networks’ Presentation “Global Youth + Street Culture Fashion Trends” at MAGIC February 13 + 14th—Topic: What to Expect on the State of Retail + Youth Culture Markets February 13, 2008
Backed by authentic street-level knowledge from Label Networks’ primary data, plus cutting-edge photography + video from across North America, Europe, Japan, + China, Label Networks’ MAGIC presentation covers topics about emerging trends in street fashion, influences from technology, music, + DIY aesthetics, specifics on T-shirt graphics, denim, accessories, sneaker culture, + collabs. This presentation is available to Premium Global Youth Culture Subscribers for 2008.
| Street Fashion Report Quantifies Youth Culture Perceptions on Which Country is Producing the Freshest Fashion Trends' Indicating Where the Market is Looking for Inspiration + Brands February 12, 2008
Knowing where young people are turning for inspiration + top brands in fashion provides forecasting tips for designers, manufacturers, + retailers. Label Networks quantifies where youth culture believes the freshest fashion is coming from which has changed for specific demographics significantly in the last 6 months.
| Denim Trends in Purchasing Patterns + Changing Size of Market Indicate Opportunities within Specific Demographics in Youth Culture for the Industry February 11, 2008
Fresh results from Label Networks coveted Street Fashion Business Resource Report measuring spending patterns, price points, + denim size of market among 15-35-year-olds indicate new shifts in demographics for market opportunities.
| Denim Trends in Purchasing Patterns + Changing Size of Market Indicate Opportunities within Specific Demographics in Youth Culture for the Industry February 11, 2008
Fresh results from Label Networks coveted Street Fashion Business Resource Report measuring spending patterns, price points, + denim size of market among 15-35-year-olds indicate new shifts in demographics for market opportunities.
| Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, + Follow-up—How to Make the Most of Limited Funds Towards Getting Your Brand Noticed February 8, 2008
In the 3rd part of our trade show preparation series, Label Networks delivers insight on making the most of trade show marketing materials for capturing buyers and media, plus tips on lead generation before the shows,
+ crucial follow-up.
| T-shirt Brand Innovator Exclusive Interview Delivers Insight on Sales Cycles, Reps, Distribution, Manufacturing, Music, Inline, and Skateboarding Influences on the Marketplace, + How Lady Footlocker Could Have Made a Fortune February 7, 2008
Label Networks’ exclusive interview series with top professionals in street fashion including T-shirts, denim, retail, + design deliver insight on the state of the fashion marketplace.
| China Youth Culture Online Shopping Habits: Fresh Data on Patterns + Traits in Youth Culture Across Beijing, Guangzhou, + Shanghai Reflect Demographic Differences + Opportunities Among World’s Largest Consumer Marketplace February 6, 2008
In this story, we take a look at males vs. females when it comes to their online shopping habits. Based on a representative sampling across all 3 cities among 15-25-year-olds, when asked “Which best describes your online shopping habits?”
| China Youth Culture Online Shopping Habits: Fresh Data on Patterns + Traits in Youth Culture Across Beijing, Guangzhou, + Shanghai Reflect Demographic Differences + Opportunities Among World’s Largest Consumer Marketplace February 6, 2008
In this story, we take a look at males vs. females when it comes to their online shopping habits. Based on a representative sampling across all 3 cities among 15-25-year-olds, when asked “Which best describes your online shopping habits?”
| China Youth Culture’s “After ‘90’s” Market More Showy + Directional than “After ‘80’s”—But Both Dictating Blogging, Spending, + Fashion Trends February 5, 2008
Label Networks’ China Youth Culture Study 2008 reveals the next gen with the After ‘90’s kids and how their lifestyles reflect a difference from the After ‘80’s. This indicates how a new generation of consumers affects technology, fashion, + lifestyle trends.
| Olympic + X Games Gold Medalist Shaun White Moves on to Target Deal as Volcom Contract Expires; Trend Continues as Mass Retailers Gobble-up Action Sports' Label Networks Reveals Data on Where Volcom Ranks in Youth Culture Fashion Preferences February 4, 2008
His Volcom contract expired and instead of renewing it, Shaun White is launching a collection for Target. Label Networks has the data that tracks Volcom's attraction among youth culture: the coveted "target" market Target is trying to target.
| Olympic + X Games Gold Medalist Shaun White Moves on to Target Deal as Volcom Contract Expires; Trend Continues as Mass Retailers Gobble-up Action Sports' Label Networks Reveals Data on Where Volcom Ranks in Youth Culture Fashion Preferences February 4, 2008
His Volcom contract expired and instead of renewing it, Shaun White is launching a collection for Target. Label Networks has the data that tracks Volcom's attraction among youth culture: the coveted "target" market Target is trying to target.
| Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features + Type of Content is Most Desired by 13- 25-year-olds February 1, 2008
Content is King in the cell phone world which comes as no surprise to us, but is a noted trend from the recent NATPE Conference. Label Networks reveals top key features including types of content most important to youth culture in North America.
| Youth Olympic Games Narrow Prospect Cities to Moscow + Singapore; Olympics Try to Get Relevant, Connect with Urban Culture; + Launch of the YOG Winter Games (without Snowboarding) January 31, 2008
The International Olympic Committee continues to bumble their way through trying to be relevant to global youth culture with their plans for launching the YOG, but their latest report errs on the side of ridiculous. News from the frontlines.
| Winter X Games Wraps Up with Show-stopping Performances by Shaun White, Gretchen Bleiler; Label Networks Compares Sports in X Games to Favorite Sports to Watch Among Youth Culture January 30, 2008
As the Olympics continue their struggle to get hip with the launch of their Youth Games, the X Games continues to gain momentum among youth culture as the top athletes + sports capture the energy of a new generation during this Winter’s X Games in Aspen.
| Agenda Trade Show Offers Tighter, Smaller Show, But Delivers Top Brands + Trends in Street Fashion and Action Sports Crossover January 29, 2008
Label Networks + The Label Lab deliver an insightful trade show overview of what took place at Agenda in San Diego among top street fashion brands, footwear, + accessories, plus trends that will certainly influence 7th Avenue designers in the near future.
| ASR Runway Fashion Show Part 2: Glimpses of Fashion from Skate, Snow, + Surf Lifestyle Apparel Indicate Refreshing Sporty Styles in Skinny Denim, PeaCoats, ‘90’s Belts + Dresses January 28, 2008
ASR Fashion Show Part 2 indicates fresh Fall 2008 trends mixing up the ‘90’s with LA rocker influences, heavy skateboarding crossover, plus the re-return of boots with key brands including Nikita, DC, Alpinestars, Hurley, Split, Vans, O’Neill, Fox, Element, Etnies, Reef, Billabong, Matix, and Roxy.
| ASR Runway Fashion Show Part 2: Glimpses of Fashion from Skate, Snow, + Surf Lifestyle Apparel Indicate Refreshing Sporty Styles in Skinny Denim, PeaCoats, ‘90’s Belts + Dresses January 28, 2008
ASR Fashion Show Part 2 indicates fresh Fall 2008 trends mixing up the ‘90’s with LA rocker influences, heavy skateboarding crossover, plus the re-return of boots with key brands including Nikita, DC, Alpinestars, Hurley, Split, Vans, O’Neill, Fox, Element, Etnies, Reef, Billabong, Matix, and Roxy.
| Action Sports Retailer Trade Show Kicks Off with Runway Fashion Featuring Top Styles from Skate, Surf, Snow, MotoX Industries - Part One January 25, 2008
ASR kicks off with their fashion runway show featuring the lifestyle apparel around action sports. Key themes included sporty versions of denim, hats, re-structured T-shirts, hoodies, and cardigans.
| “Which of the following affects you most in your daily life?”—Label Networks’ Humanitarian Youth Culture Profile Report Reveals Top Concerns Including Gas, Education, Domestic Violence, Economy, + More January 23, 2008
To gain youth culture support, Presidential nominees should understand that what concerns youth culture mostly doesn’t necessarily equate to the rest of the population. Here’s the quantifiable truth of what could make significant differences in improving this new generation’s quality of life.
| Volcom Acquires Electric Visual Evolution for $25.25 Million—Label Networks Takes a Look at What This Means + Where the Brand Ranks Among Youth Culture + Opportunities for Growth Based on Demographics January 21, 2008
Volcom buys Electric Visual in a move to keep stockholders happy, which it’s doing as indicated by the 10th Annual ICR Exchange Conference. Label Networks has the numbers of where Electric actually ranks in sunglasses preferences among 13-25-year-olds in the U.S. + where the market potential lies.
| Denim Directions in Europe + Data on Purchasing Patterns: What This Means for the Changing Size of Market—Part 1 January 17, 2008
As Bread & Butter in Barcelona comes to a close this week introducing new trends + styles particularly in denim, Label Networks reveals Denim trends + data from a consumer perspective of 15-30-year-olds across the UK, France, Italy, Spain, + Germany about the size of market and what to expect.
| Maverick’s Big-Wave Surf Championship Goes Off in Half Moon Bay with Pummeling 30-Foot Swell; What This Means for Sports TV Viewership Among Youth Culture + Surfing January 16, 2008
New media formats for showcasing surfing events increases opportunities among youth culture. Mavericks Big Wave event is on the forefront of bringing massive surf footy to a larger audience.
| “Which best describes how you feel about the United States in terms of the environment + your future?” January 15, 2008
Fresh results from Label Networks’ Humanitarian Profile Report reveals which demographics are the most concerned + where environmental alignment is most effective.
| London “Cred-Report” Part 2 Provides Street-Level Insight on Top Social Activities, Entertainment, + Trends Taking Place among New Subcultures Across the City January 14, 2008
Label Networks provides additional Credibility Reports with data analysis to capture word-on-the-street trends. In this story, Londoners talk about what’s going on in their ‘hood regarding key social + current activities, house parties, social online networking, entertainment patterns, + technology.
| London “Cred-Report” Provides Street-Level Insight on Top Fashion + Accessory Trends to Expect this Season January 9, 2008
Label Networks provides additional Credibility Reports with data analysis to capture word-on-the-street trends. In this story, Londoners talk about what’s going on in their ‘hood regarding winter fashion, colors, styles, accessories with a look to next season influences.
| Top Sneaker Brands + Changing Landscape of the Sneaker-Freaker Scene for 2008 Indicate Excellent Opps for New Brands on the Edge; Challenges for Others January 8, 2008
Sneakers + youth culture preferences in brands indicate the power of data on who’s reaching their target market well + who’s not, despite the blogger battle to be first to market with news on what’s dropping next.
| Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders January 7, 2008
In the 2nd part of our trade show preparation series, Label Networks delivers insight on making the most of booth space comparing those that attract the most buyers + media attention from MAGIC, Project, Pool, Bread & Butter, Rendez-Vous, Agenda, United, + more.
| Top Store Preferences for Fashion Indicate Changing Spending Patterns among Youth Culture January 6, 2008
In Label Networks Streetwear Fashion Business Report fresh results indicate where changing shopping patterns for fashion among 15-35-year- olds are headed + why, including data on big-box retail, fast fashion, boutiques, surf/skate, + online.
| Trade Show Season Prep Part 1: How to Engage Buyers + Media, Choosing the Correct Show, Importance of Lead Generation January 3, 2008
As a preparation to the upcoming trade show season, Label Networks delivers a 2-part series on opportunities to make the most out of a brand’s spending on fashion trade shows.
| Favorite T-shirt Brand Preferences in North America Indicate Shifting Landscape for Major Fashion Labels + Unexpected Opportunities for Others December 31, 2007
Streetwear Fashion in youth culture continues to drive the market in many ways, particularly when it comes to T-shirts. Top preferences measured among 15-35-year-olds in Label Networks’ Streetwear Fashion Report reveals a changing landscape.
| China Youth Culture’s “After ‘80’s” Market Dictating Blogging, Spending, + Fashion Trends December 30, 2007
Label Networks’ China Youth Culture Study 2008 reveals what’s up with a new generation of consumers and the power of specific blogs + communication patterns as they affect technology, fashion, + lifestyle trends.
| “If you could volunteer for a non-profit organization, which one would it be?”—Label Networks Reveals Where Green Market Ops Lie in Reaching Youth Culture December 27, 2007
Label Networks’ Humanitarian Youth Culture Profile Report delivers top trends + insight in humanitarian, environmental concerns, and volunteerism and green marketing opportunities within youth culture.
| Sunglasses as Key Accessories to Fashion Styles Indicate Changes in Size of Market Opportunities + Trends—Fresh Data on Top Brands, Spending, Plus Street Photos on Trendiest Looks December 18, 2007
Forecasts via street trend photos + consumer preference data about top brands + size of market indicate the importance of the sunglasses marketplace on global youth culture fashion and why now big-box retail is getting into the shades industry.
| “What ONE brand do you think is doing the most to help the environment?”— Label Networks’ 2nd Annual Humanitarian Profile Report Covers Who’s Doing Best When it Comes to Green Marketing December 18, 2007
A mix of automotive, apparel, non-profits, electricity, + food make into the results, indicating just where specific target markets find green initiatives by certain brands most effective.
| “What ONE brand do you think is doing the most to help the environment?”— Label Networks’ 2nd Annual Humanitarian Profile Report Covers Who’s Doing Best When it Comes to Green Marketing December 18, 2007
A mix of automotive, apparel, non-profits, electricity, + food make into the results, indicating just where specific target markets find green initiatives by certain brands most effective.
| As Banzai Pipeline Goes Off Determining World Surfing Titles Including Vans Triple Crown, Label Networks’ Measures Importance of Surfing in Youth Culture Markets December 17, 2007
The evolution of surfing, events, pros, + media coverage has played a role in changing the dynamics and relative importance of surfing in youth culture over the past 5 years. Results indicate new opportunities for surf brands targeting specific demographics as new pros move in and surf styles including events change-up the sport.
| As Banzai Pipeline Goes Off Determining World Surfing Titles Including Vans Triple Crown, Label Networks’ Measures Importance of Surfing in Youth Culture Markets December 17, 2007
The evolution of surfing, events, pros, + media coverage has played a role in changing the dynamics and relative importance of surfing in youth culture over the past 5 years. Results indicate new opportunities for surf brands targeting specific demographics as new pros move in and surf styles including events change-up the sport.
| What’s Next for Street + Upper-Urbanwear Boutiques, Denim, + the NYC Fashion Landscape in Harlem, Brooklyn, + Manhattan—Special Interview Provides Insight December 16, 2007
In a new set of insider interviews with street fashion industry players, Label Networks talks with specialty boutique buyers, store designers, denim designers, and T-shirt manufacturers to provide insight on what’s next in street and contemporary fashion for ‘08.
| “Do You Consider Snowboarding As An Off-season Alternative to Skateboarding?”—Label Networks’ Snowboarding Profile Report Compares Rider to Skaters and Vice Versa Determining Top New Markets + Trends December 14, 2007
Snowboarding + Skateboarding are two sports that are used often by brands hoping to gain cred when reaching youth culture markets. In this story, Label Networks quantifies which demographics consider riding or skating more core to their lifestyle and thus, where opportunities lie within both.
| Hurley Launches Music Program to Connect Apparel + Music in Retail Experiences—Label Networks Data Quantifies Level of Association Between Music + Brands December 11, 2007
Music, Action Sports Fashion, + Retail come together in new move by Hurley to unite new fans to their favorite bands + in the process encounter a new retail experience that also expands the brand. Label Networks data on music and brand association lays open what this may mean.
| Communication Patterns Among Youth Culture Indicate Distinct Characteristics with Technology Generation Gap Starting at 25, + Divergent Traits Among U.S. vs. UK vs. Japan + China December 11, 2007
Knowing how young people use new media + communicate is essential for getting one’s brand message out into the marketplace. Results from Label Networks indicate vast differences by age groups and culture in methods such as WOM, texting, IM, email, links, profile pages.
| Fresh Results Measuring Eco-Friendly Fashion Awareness Among Youth Culture Indicate Certain Demographics Moving Forward as Leaders of the Movement December 10, 2007
Measuring the future of eco-friendly and environmentally friendly fashion in youth culture, Label Networks has been able to quantify what this new generation of consumers think and where the movement is headed next the fastest.
| Magazine Preferences Among Youth Culture Move Post-Gender, Influences from Manga Increase, + Numbers Read on Average Reflect New Hot Target Markets December 10, 2007
Magazines continue to play a vital role in entertainment patterns among youth culture in North America, however the marketplace has shifted into new directions. This story quantifies where and why, and what’s coming up next.
| Hispanic Youth Culture Preferences + Influences are Changing the Fashion Marketplace, Starting with Where They Find out About New Brands + Styles Mostly December 9, 2007
Results from Label Networks’ Hispanic Youth Culture Profile Report indicate that this cultural demographic has tremendous influence fashion trends and styles, as well as where and how they find out about new brands.
| Hispanic Youth Culture Preferences + Influences are Changing the Fashion Marketplace, Starting with Where They Find out About New Brands + Styles Mostly December 9, 2007
Results from Label Networks’ Hispanic Youth Culture Profile Report indicate that this cultural demographic has tremendous influence fashion trends and styles, as well as where and how they find out about new brands.
| “Which of the Following Music Electronic Devices Do You Own?”—Results from Label Networks’ North America Youth Culture Study Quantifies Where Spending is Headed to Next When it Comes to Music + Electronics - Subscribers Only December 3, 2007
Expectations in Christmas season spending patterns lean towards music electronic devices. Based on results from Label Networks’ Fall Report from North America + Digital Lifestyle Profile Report, we reveal just where spending in this sector is headed by demographic + what this means for the entertainment + music industries.
| Cyber-Monday + Online Shopping Among Youth Culture Reflect Different Patterns than General Population—Label Networks’ Data Quantifies T-shirt, Footwear + Other Online Trends among 13-25-year-olds - Subscribers Only November 26, 2007
Several research companies predicted lower than average consumer spending + changing patterns based on competition from online retailers. Label Networks data, which concentrates on youth culture, indicates online retailer successes in key areas.
| Sneaker Culture + Footwear—Changing Preferences in Shopping Locations Indicate What’s-Up for Retail Ahead—Part 2 Label Networks Sneaker Culture Report November 18, 2007
While the explosion of sneaker bloggers continues, many people are starting to see them more as p.r.-feeders for the big-guys like Nike. Results from Label Networks’ Streetwear Fashion Business Study quantifies the differences between real consumer preferences + trends, vs. hype. Here’s Part 2 of our Sneaker Culture Report about Shopping Pattern Preferences.
| China’s Top Accessory Trends + Why, By Label Networks’ “Cred Reporters” Reveal Where Things are Headed in Youth Culture—Part 2 of Fresh Fashion Report - Subscribers Only November 15, 2007
As the largest new consumer market in the world, knowing what’s going on in China is important even for the smallest brand or retailer. In Part 2 of the upcoming 3rd Annual China Youth Culture Study, here’s a look at what’s hot in Accessories and the importance of this market in China.
| Sneaker Culture + Footwear—Top Brand Preferences Among Youth Culture Quantify New Trends Not Yet Picked-up by Prolific Blogger Culture November 10, 2007
While the explosion of sneaker bloggers continues, many people are starting to see them more as p.r.-feeders for the big-guys like Nike. Results from Label Networks’ Streetwear Fashion Business Study quantifies the differences between real consumer preferences + trends, vs. hype.
| Monster 666—Street-Inspired Fashion Brand from Mexico Brings Attention to Fresh Rockabilly-Punk Styles in Recent Runway Show - Subscribers Only November 9, 2007
Monster 666—Street-Inspired Fashion Brand from Mexico Brings Attention to Fresh Rockabilly-Punk Styles in Recent Runway Show - Subscribers Only
| China’s Top Fashion Trends + Why, By Label Networks’ “Cred Reporters” Reveal Where Things are Headed in Youth Culture - Subscribers Only November 5, 2007
As the largest new consumer market in the world, knowing what’s going on in China is important even for the smallest brand or retailer. Our Weekly Analysis provides insight on fashion trends taken from Label Networks’ Cred Report--a highlight to the upcoming 3rd Annual China Youth Culture Study to be released mid-November.
| Denim Size of Market, Preferences, Purchasing Patterns, + Price Points Among 13-25-year-olds in North America Reveal Changing Landscape + Opportunities Influencing Fashion Landscape - Weekly Analysis Subscribers Only October 30, 2007
Fresh results from Label Networks’ North American Youth Culture Study—Fall Report ‘07 reveals shifts in consumer price points, preferences, + market opportunities among specific demographics when it comes to Denim purchasing patterns.
| The Japan Fashion Report Special 02007 October 23, 2007
Due to the popularity of our Label Lab Newsletter stories regarding fashion in Japan, we have added a unique, in-depth Fashion story outlining key designer inspirations, brands, stores, and shopping patterns for our Weekly Analysis subscribers about what’s going on in street and contemporary fashion in Japan.
| The Japan Fashion Report Special 02007 October 23, 2007
Due to the popularity of our Label Lab Newsletter stories regarding fashion in Japan, we have added a unique, in-depth Fashion story outlining key designer inspirations, brands, stores, and shopping patterns for our Weekly Analysis subscribers about what’s going on in street and contemporary fashion in Japan.
| Horror Movie Popularity--Which Demographic Likes Them Most + Why Provides Target Market Opportunities in a Genre Mostly Relegated to Halloween October 21, 2007
In Label Networks’ North American Youth Culture Studies, we not only track favorite movies and actors, but “types” of movies and why. When it comes to horror flicks, there’s clearly target market opportunities among a specific genre and age group that most brands never realize.
| Sneaker Culture Trends in Europe Indicate Important Shifts in Preferences For Key Brands + New Opportunities for the Little Guys October 15, 2007
Within the recent release of Label Networks’ 5th Annual European Youth Culture Study, one of the most notable areas of new trends + influences can be found in the Footwear section, particularly the changing dynamics of sneaker culture.
| Welcome Back: Plaids Rebound in NYC’s Lower East Side October 14, 2007
Fresh street report from our NYU writer Lisa Solimeo provides a taste of what’s up in plaid’s comeback, including fitted shirts and jumper-style dresses on guys and girls from the streets of New York City.
| “Which do you think can make a bigger difference in the world?” + Results to Influences in Buying Patterns among Youth Culture Based on Philanthropy October 12, 2007
With Al Gore winning the Nobel Peace Prize, environmentalism has been elevated, influencing the next generation particularly spending patterns. Results from Label Networks’ Humanitarian Youth Culture Profile Report reveal importance of philanthropy in spending, plus who they believe can make the greatest difference: Politicians or Corporations.
| Los Angeles Street Fashion for Guys Pairs-up Indie Looks, Bordering on Geek-Chic Providing New Directions in West Coast Style October 9, 2007
The geek-chic look among guys stems not from runways, but indie inspirations mixed with rave resulting in a West Coast originality with androgynous qualities making style fun, youthful, + inspiring.
| LA “It Girls” of Street Fashion Depict Hybrids of Indie, Rave, Harajuku, + Thrift Resulting in Styles Sure to Inspire Top Designer Seeking Inspiration Sources October 9, 2007
Fresh street-snaps of the Downtown LA Woman shows just why they’ve become new It Girls of fashion with self-assured attitudes (and long, messy hair) mixed with music influences + thrift finds resulting in an intangible allure.
| “What’s Your Favorite Brand of Clothing?”—Top Results from North American Youth Culture Study Indicate Great Changes + Trend Directions Affecting the Business of Fashion—Here’s Why October 9, 2007
In Label Networks’ 7th, bi-annual North American Youth Culture Study measuring perceptions and insights from 13-25-year-olds across the continent, top fashion brands continue to indicate that fashion influences continue to come from the streets + the spirit of DIY.
| Video Game System Preferences Across European Youth Culture Indicate Shake-up in Entertainment Patterns in General October 7, 2007
By looking at top preference patterns in video gaming systems, it’s clear how significant the changes in entertainment patterns have become + where marketers and advertisers need to go to next to reach youth culture across Europe, as indicated in Label Networks’ 5th Annual European Youth Culture Study results.
| Texting Patterns Inspire New Speed in Communication Patterns, Fashion Styles, + Marketing Campaigns while Cell Phone Brands Struggle to Stay on Top October 2, 2007
Fresh analysis from Label Networks North American Youth Culture Study—Fall Report ’07 Cell Phone + Technology Sections indicate even faster morphs of languages used in youth culture + the phone feature challenges driving new brands to the top
| Fitted-Caps Popularity Through Limited-Edition Drops Redefines Style Through the Traditional “Baseball” Hat—Photo Montage of Key Cap Trends Across America October 1, 2007
Baseball hats are here to stay in American fashion, but the latest LTD’s and graphics have elevated fitted-cap culture into a key accessory in youth culture fashion.
| Top Favorite Sports, Participation, + Sports to “Learn” in Pan-European Report Indicate New Trends in Lifestyle Associations among 15-25-year-olds September 30, 2007
Label Networks’ 5th Annual European Youth Culture Study ’07-’08 reveals far-reaching changes in sports and influences among youth culture across the UK, France, Italy, Spain, + Germany indicating new lifestyle influences on the horizon.
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