It can definitely be said that Bread & Butter Fashion Trade Fair stepped-up their music program this year as part of the overall show. While the show is known for killer DJ’s in each hall representing the vibe and themes of say, Denim and streetwear, high-end fashion, laid-back lounge music, and of course since we’re in Europe, electronica, this year in the Luna Park area which was the bustling hub and intersection of the show, featured artists Art Brut and Sol Jah, among others.
Indie UK band Art Brut surprised several fans of the band and fashionistas on-site for the show not only because they played in an intimate atmosphere, but that being fashion-leaders themselves, that B&B had the savvy to invite them in general. However Art Brut matched the UK theme that the show magazine, BBBulletin had going on, which was celebrating the culture coming out of the UK in terms of music, fashion, and trends. Art Brut released a new album in June called “It’s a Bit Complicated,” which has gained them even more international attention—even though they’re widely known in the indie scene already having played at Coachella in California in ’06 and various festivals in Europe in ’06.
Sol Jah provided a hip-hop reggae vibe for a much needed down-load towards the end of the show. Generally, there was more reggae-inspired fashion, colors, and themes—even food courts—at B&B this year which matched perfectly with the growing international and multi-cultural vibe of the show.