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Selling Products through Lifestyle Association: The Key To Reaching Global Youth Culture September 4, 2008
For brands today moving into the youth culture marketplace, its more important than ever to capture elements of lifestyle association as this savvy new generation looks for authenticity and cred above all. This story delivers how this is done.
| Sponsorship Effectiveness in Youth Culture Markets: “What types of free stuff do you find valuable-memorable to be given out to you?” August 23, 2008
Dispelling the myths on what works and what doesn’t, Label Networks reveals top choices by targeted youth markets on what’s most effective for sponsors hoping to reach this elusive and savvy demographic of 13-25-year-olds today.
| “Does music have an impact on the types of products that you buy?” Label Networks Reveals the Impact of Music on Youth Market Demographics August 20, 2008
The impact of music and musicians measured within Label Networks’ Sponsorship and Advertising Effectiveness Profile Report 2008 reveals where preferences and influences can be most effective within targeted demographics.
| Yellow Packs a Punch in Youth Fashion—Where It Came From and Where It’s Headed Next August 18, 2008
In this exclusive photo report, we take a look at the growing popularity of yellow and why the trend started in the first place.
| Fashion X Religion: Designs, Brands, Bands, and Action Sports Movements Inspired from a Higher Power Among Growing Subculture Redefining the Street Fashion, Sports, and Music Industries August 4, 2008
Religion is the newest old-school inspiration giving rise to new fashion designs, mags, websites, bands, merch, action sports movements, and a growing consumer sector.
| Digital Lifestyle Profile Report Reveals Key New Findings Regarding Youth Culture New Media Habits and Preferences, Technology Trends, Communication Patterns, Online Shopping, Digital Entertainment and Music July 29, 2008
Fresh data measuring the digital lifestyle and technology patterns from a new generation that has grown up in a completely connected world may cause many brands to re-examine just how they plan to reach this savvy marketplace.
| Economic Changes and New Fashion Trends Revealed in Fresh Youth Culture Research Indicate that Many Brands Are No Longer On Target July 15, 2008
Revealing discoveries from fresh research quantifies which former top brands are now tumbling and why, who’s the new kid on the block, and how economic shifts are influencing spending patterns, preferences, even fashion classifications.
| Hot Topic to Launch ShockHound—MP3’s and Tunes to Raise Profile of Selling Band Merch July 10, 2008
Band merch continues to be the hot product for Hot Topic and starting next month with ShockHound, could grow exponentially.
| MAGIC Fashion Trade Show Launches S.L.A.T.E. Show Inside South Hall for Juried Progressive Street, Skate, Surf + Lifestyle Brands June 27, 2008
Sub-shows within big trade shows are becoming attractive ways to deal with the niche directions of fashion, particularly when it comes to streetwear, urbanwear, denim, and progressive street/contemporary.
| Vans Warped Tour Kicks-off to Sold-out Capacity; Producer Kevin Lyman Hints at What to Expect from America’s Largest Running Tour June 26, 2008
The formula for success the Vans Warped Tour is worth serious attention when you consider that it’s become the official rite-of-passage to American youth culture. The tour kicked-off in blazing heat to a sold-out capacity crowd last weekend, igniting the next break-out bands, unique sponsorship programs, and fashion styles.
| “Gothic & Lolita Bible” by Tokyopop Provides Insight Into the Victorian/Music-Inspired Japanese Street Fashion Trends Behind One of the Fastest-Growing Subcultures in America June 19, 2008
One of the most distinct style trends in the world, and a source of inspiration among top designers such as Vivienne Westwood and Rei Kawakubo, the “Bible” provides details about the history, designers, top brands, and DIY trends of this growing subculture of lifestyle fashion.
| Summer Tours + Sponsorship Round-Up: Vans Warped Tour, Rockstar Energy Mayhem, Projekt Revolution, Rock the Bells VI, Download, Detour, Hootenanny, Lollapalooza June 17, 2008
Busy summer music tour season ramps up with bands and sponsors in various North American multi-band, multi-stage tours featuring unique packages to attract specific audiences. Here’s the round-up.
| Cell Phones X Youth Culture = The Most Important Electronic Device, So What Phone Features Are Most Important + Why? Label Networks’ Data Reveals the Answers Indicating Where Things Are Headed Next June 6, 2008
When looking at cell phone culture as it pertains to young people, you can determine where technology + communication patterns are headed to next, + how much influence other “phone-intensive” cultures such as Japan, have on today’s youth marketplace.
| Urban Influences + Skateboarding’s Evolution = Skurban Redefined for 2008: How Urban Culture is Influencing Latest Trends in Sports, Street Fashion, + Lifestyles June 4, 2008
Assessing latest trends in urban youth culture + the impact on sports, fashion, music, + lifestyles, Label Networks brings together the latest scoop on skateboarding, fashion influences, pros with influence, data, + industry players that are pushing the evolution of what’s been reluctantly coined as skurban.
| American Youth Culture Spring Study Reveals New Opportunities + Trends in Fashion, Sneaker Culture, New Media, Sports + Entertainment May 29, 2008
May 28, 2008
| Spain “Cred-Report” Part 2 Provides Street-Level Insight on Top Activities, Music Trends, Street Culture, Electronics, + Technology in Youth Culture May 23, 2008
As a country on the rise in terms of street fashion + the vibrant music scene (especially as it influences global youth culture in the summer), Label Networks delivers Part 2 of our Cred Report from Spain, delivering a qualitative + insight description of top happenings in youth culture regarding current affairs, music, electronics, dance, + changes in the marketplace.
| Miyavi’s Japanese Visual Kei Kabuki Rock Catapults Growing Subculture of Japanese Music + Fashion Mash-ups Influencing New Youth Markets Across North + South America, France, + the UK May 20, 2008
Miyavi is a musician from Japan leading an entire climate change of music trends by creating a fast-growing subculture that combines influences from Japan, funk, visual kei style, kabuki, and hip-hop into something completely original. Label Networks scored an exclusive interview during his recent Kabuki rock tour.
| Face-paint Completes New Rave-Hippy Looks Already Topping Upcoming Summer Styles in North America and Europe as the Mash-up of Make-up + Paint Take on New Meaning May 19, 2008
New looks achieved through face-paint may seem as though youth culture is copping the Lost Boys’ steez, but instead, playful usage of colors paired with head accessories make the fun fresh looks altogether warrior-savvy.
| China’s Hottest Social Network Neocha for Young Creatives in Fashion, Music, and Arts May 6, 2008
The growing scene of cool, independent fashion designers, musicians, artists, gamers, + event organizers inspired the creators to make Neocha, but don’t call it the China MySpace. Niche in its direction + passions have resulted in a vibrant online community unparalleled in Asia’s growing creative subcultures.
| Coachella Music + Arts Festival Mixes Pioneering Performers from Prince to Portishead with Burgeoning Artists Like Metric, Data Rock, and Hot Chip, Resulting in a Ripple-Effect that Will Impact Music + Culture April 29, 2008
As festivals continue to become the venue of choice for musicians, this year’s Coachella with its mix of reunion bands + new bands provided a massive kick-off of what to expect to hit the marketplace over the next few months. Label Networks’ has the inside scoop on the hottest bands making the greatest impact.
| Inflatable Giant Pig from Roger Water’s “Dark Side of the Moon” Escapes at Coachella; $10,000 Reward Offered + 4 Lifetime Tix to the Finder April 29, 2008
Roger Water’s “Dark Side of the Moon” was one of the highlights from last weekend’s Coachella, but when his giant two-story pig floated away, it was a sad yet comical moment. Find the pig and the reward is lifetime tix to Coachella.
| Alice Bands, Metallic Headbands, Feathers, + Flowers Provide New Accents on Key Summer Hair Accessories for Both Genders April 29, 2008
Not just a female look anymore, guys are just as likely to wear skinny Alice bands or metallic headbands. This summer, expect head adornments to be the key accessory in completing one’s personal style—especially if you’re not wearing much else thanks to global warming and scorching summer weather predictions.
| Coachella Music + Arts Festival Kicks-off Summer Styles with a Nod to Retro, Rave, Boho, + Bathing Suits, Unofficially Making It THE Place to Spot Upcoming Summer Trends—Part 1 April 29, 2008
Neon reflections recontextualized with hippy; ravers in cowboy boots; metallic one-pieces, bikinis, + sheer cover-ups, men in short-shorts (Speedos and fanny packs) + much more are among new summer fashion mash-ups that will have designers scrambling to define key looks as their own. Label Networks delivers the best in festival fashion—Part 1.
| Music + Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It? April 21, 2008
Music and fashion are so intertwined when it comes to connecting with youth culture, we often wonder why more brands and agencies don’t use music properly in marketing and advertising campaigns. Here, we debunk the risk-factor of using music to reach the marketplace and the power of grassroots effectiveness.
| Urban Lifestyle Profile Report: Skurban, Urban Freeflow, Freestyle Rolling, + Fixed Gear: How Urban Culture is Influencing Latest Trends in Sports, Street Fashion, + Lifestyles April 15, 2008
Assessing latest trends in urban youth culture + the impact on sports, fashion, music, + lifestyles, Label Networks brings together top stories, data, brands, + industry players that are pushing the evolution of global youth culture today.
| J-Rock Band D’espairsRay Provides Label Networks TV an Exclusive Interview During the Tastes of Chaos Tour, Providing Greater Insight on Just Why This Band is Rocking American Youth Culture April 14, 2008
J-Rock has taken youth culture in America by storm as more young people experience these fresh “visual kei” bands coming out of Japan. Known for passionate lyrics (in Japanese), incredible fashion style, + rocking performances, fans of the movement have created a subculture of trends all their own.
| Vans Warped Tour Press Conference + Kick-off Party in Los Angeles Reveals What to Expect from North America’s Largest + Longest-Running Touring Festival April 13, 2008
The formula for success the Vans Warped Tour is worth serious attention when you consider that it’s become the official rite-of-passage to American youth culture. New bands to note, sponsorship programs, + ideas were revealed at the 14th annual kick-off party and press conference.
| Music and What Drives Trends April 9, 2008
By measuring the subcultures of music and their shifts in preferences among global youth culture, in our first music report to kick-off summer music tour and festival season, Label Networks provides two perceptual maps indicating distinct correlations between music preferences + preferences in sports, beverages, + food.
| Nike+ Pushes Technology with Introduction of the USB-enabled Sportsband to Track Your Running, Journal it Later + Join a Global Running Community April 8, 2008
The concept brings together the ability to journal your runs + talk with others, but how cool would the Nike+ Sportsband seriously be if it could go one step further—say, drop a sensor into your snowboard boot to track your pipe sessions, then post it on your blog and share it with others.
| Good Charlotte Members with LA Artist Tal Cooperman Launch DCMA Collective Featuring Designs from Select Street + Graffiti Artists, with Music-Inspired Sneaker Line March 29, 2008
Streetwear brand DCMA re-invents its initial intentions with their first brand called Made into something cooler and more serious, including T’s, hoodies, an entire jewelry line, and footwear collab with K-Swiss, as explained in an exclusive Label Networks TV interview at Agenda.
| Elmer Ave.’s “A Night of Tragic Emotions” Fashion Show Reveals How the Brand Stays One Step Ahead with High-end, Deconstructed Menswear with a Rock ‘n Roll Edge March 17, 2008
Known for their high-end, deconstructed LA-esque menswear with a rocker-edge, Elmer Ave.’s dramatic fashion show with live music was an inspiring event that indicated menswear can be more unique than most designers have dared to create.
| Label Networks Launches 1st Street Fashion Business Association: THELABELLAB.COM March 12, 2008
January 10, 2008
| China Youth Culture Study Provides New Insight + Trend Forecasting in Fashion, Technology, Communication, Entertainment, Sports, Music March 12, 2008
October 1, 2007
| Paris’ Tecktonik Dance Influences Impact Fashion among Younger Demographics in North America Introducing the Next Wave in Nu-Rave March 4, 2008
Street dance battles resembling voguing and rave with angled moves and distinct looks are exploding in metropolitan subcultures around the world, but particularly in France where Tecktonik, the next generation of dance, music, and fashion, are taking hold of today’s youth culture.
| MAGIC Fashion Trade Show South Hall Review by Label Networks Indicates Street Fashion Has Evolved Moving in Niche Directions Inspired by Music, Sports, New Icons, Eco-Warriors, + Street Culture February 18, 2008
Label Networks’ Bi-Annual Fashion Trade Show Review of the South Hall + street fashion reveals that new directions are coming from fresh subcultures in music + sports as street continues to lead trends among youth culture fashion.
| T-shirt Brand Innovator Exclusive Interview Delivers Insight on Sales Cycles, Reps, Distribution, Manufacturing, Music, Inline, and Skateboarding Influences on the Marketplace, + How Lady Footlocker Could Have Made a Fortune February 7, 2008
Label Networks’ exclusive interview series with top professionals in street fashion including T-shirts, denim, retail, + design deliver insight on the state of the fashion marketplace.
| Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features + Type of Content is Most Desired by 13- 25-year-olds February 1, 2008
Content is King in the cell phone world which comes as no surprise to us, but is a noted trend from the recent NATPE Conference. Label Networks reveals top key features including types of content most important to youth culture in North America.
| London “Cred-Report” Part 2 Provides Street-Level Insight on Top Social Activities, Entertainment, + Trends Taking Place among New Subcultures Across the City January 14, 2008
Label Networks provides additional Credibility Reports with data analysis to capture word-on-the-street trends. In this story, Londoners talk about what’s going on in their ‘hood regarding key social + current activities, house parties, social online networking, entertainment patterns, + technology.
| European Youth Culture Study Reveals New Trends + Opportunities in Fashion, Technology, New Media, Entertainment, Sports December 13, 2007
September 27, 2007
| Hurley Launches Music Program to Connect Apparel + Music in Retail Experiences—Label Networks Data Quantifies Level of Association Between Music + Brands December 11, 2007
Music, Action Sports Fashion, + Retail come together in new move by Hurley to unite new fans to their favorite bands + in the process encounter a new retail experience that also expands the brand. Label Networks data on music and brand association lays open what this may mean.
| “Which of the Following Music Electronic Devices Do You Own?”—Results from Label Networks’ North America Youth Culture Study Quantifies Where Spending is Headed to Next When it Comes to Music + Electronics - Subscribers Only December 3, 2007
Expectations in Christmas season spending patterns lean towards music electronic devices. Based on results from Label Networks’ Fall Report from North America + Digital Lifestyle Profile Report, we reveal just where spending in this sector is headed by demographic + what this means for the entertainment + music industries.
| Unite the United + Music for Relief to Donate Auction Proceeds to California Fire Victims from VIP Tix, Collectibles, Instruments from Linkin Park, Madonna, Green Day, + Others November 5, 2007
Many California fire victims will get a break thanks to musicians willing to raise funds through an eBay auction of sales of VIP Tickets + various collectibles thanks to Linkin Park’s Music for Relief program + Unite the United non-profit from founders of the Vans Warped Tour + Taste of Chaos.
| Top Bands from Mexico Perform at Urban Culture Fashion Fest Indicating Popularity for Pop-Punk, Goth, Indie Among Youth Culture in Mexico City November 5, 2007
Chiquita Violenta, Six Million Dollar Wierdos, Los Concorde, Satin Dolls, and Anabautha among highlights in music coming from fresh bands out of Mexico indicating new influences of emo among youth culture.
| DJ Disco Wiz, the 1st Latino Hip-Hop DJ, Offers Up Insight on the Original OG’s + the Education of the Early Years Through His Label The Originators Clothing—Exclusive LNTV Interview October 22, 2007
Starting from the beginning of the hip-hop movement in the ‘70’s with DJs, MCs, Writers, and B-Boys, DJ Disco Wiz explains just how you have to go to the beginning to move forward.
| Cinnamon Roll Gang Bring Characterizations to Bags –Among Key Accessories in Blue Chips’ Fashion Fair at the Urban Woman Experience “Within” Graffiti + Rap/Hip-Hop Event October 21, 2007
In a unique event that highlighted the female side of urban culture, the Urban Woman Experience attracted hundreds of people curious to see what’s next in graffiti art + street fashion.
| The Urban Woman Experience “Within” Draws Diversity of Female Talent in Graffiti Art, Slam Poetry, Rap/Hip-hop, + Street Fashion Indicating the Rise of Women in a Predominately Male Subculture October 16, 2007
In a unique event that highlighted the female side of urban culture, the Urban Woman Experience attracted hundreds of people curious to see what’s next in graffiti art + street fashion.
| Video Game Music Tour Expands Beyond Gamer Fans Based on Demand from People Looking for Unique Music + Interactive Experiences October 12, 2007
Music in video games has become big business, just as Cosplay has spawned new subcultures in fashion design. The popularity of Video Games Live concert series proves new revenue models exist outside of the box.
| Detour Festival in the Streets of Los Angeles with Bloc Party, Kavinsky, Satellite Party, + Kinky Among Others Provide Glimpse of a Vibrant Future Downtown October 8, 2007
Cultural revival is happening in Los Angeles as it re-establishes itself as a leader of the graffiti art and music scenes as indicated by the popularity of the Detour Music Festival last weekend.
| Radiohead Releases New Album--Fans Can Pay Whatever; Challenges to the Traditional Business Model of Music Continues… October 2, 2007
The model of the music business continues to change drastically, making it a benchmark industry to watch in terms of where things are headed. In this latest twist by Radiohead, the middleman has gotten the ax.
| Sex Pistols Re-Record “Anarchy in the UK” for Guitar Hero III Illustrating Importance of Music in Video Games Towards Reaching New Generation of Consumers September 25, 2007
Video game music has become far more important in capturing new gamers than most gaming companies first realized. Guitar Hero III and their usage of music in general have made this Activision game among the most popular in youth culture across America. The crossover continues.
| Starbucks, iTunes, Eddie Vedder Soundtrack, “Into the Wild” by Sean Penn—How Crossover Marketing Can Amount to Enormous Reach September 25, 2007
Cross-over marketing plans by Starbucks and iTunes has created a 7-degrees-of-separation story that even they probably didn’t realize existed.
| WeAretheSuperlativeConspiracy + Diet Pepsi Collab with Designed Bottle by Graffiti Artist and WeSC Activist Axis, Signaling the Importance of Streetwear to Large Beverage Brands September 25, 2007
In a rare collaboration not often seen among massive beverage brands such as Pepsi and small streetwear brands such as WeSC, the Diet Pepsi’s Collectible Premium Goods Collaboration strikes a new chord for both sides.
| Credible Youth Culture Study Reveals Opportunities + Driving Trends Effecting Global Markets in Streetwear Fashion, New Media, Sports + Entertainment September 13, 2007
September 14, 2007
| Mighty Crown’s Nine Rulaz Illustrates Just How Hot the Japanese Streetwear Scene is Today + Words from Master Simon Tse, Jr. about the J-Pride Movement in Music + Fashion September 12, 2007
Our 1st interview in Feb. with Japan’s music Master Simon Tse, Jr. from Mighty Crown and his fresh apparel line Nine Rulaz was interrupted when Akon stopped in to give props to the Master. This time, we got more details on Nine Rulaz, plus J-Pride in music + fashion from Simon.
| Break-out Bands of the Summer Season You Should Know from the Vans Warped Tour—A Wrap Report From The Pit September 7, 2007
As the tour travels, word also travels on who’s hot to watch so that by the end of the summer, there are always break-out bands. Here’s a wrap-up report on what’s next in music.
| THELABELLAB Exhibition Featuring Graffiti + Sneaker Artists, Plus Live Media Stage, Attracts International Brands + Buyers and Forever Redefining Networking Trade Show Lounges September 3, 2007
THELABELLAB Exhibition goes off at United creating much needed information, networking, and inspirational lounge that will forever raise the bar on what trade show lounges can be.
| Big D + The Kids Table Rises in Popularity Despite Ska Backlash in the Midst of the New Punk, Emo, Indie Baby-Band Movement August 14, 2007
Sticking to your genre in music can be a difficult road if mainstream tastes don’t get it. However for Big D, the tides turning and their popularity is rising on the Warped Tour indicating ska influences are headed this way.
| The Red Jumpsuit Apparatus Among Break-out Bands from Warped Tour—Inside Scoop from the Road with Label Networks TV Reveals Why RJA is Different July 31, 2007
Combined mix of punk, pop-punk, emo, and metal, The Red Jumpsuit Apparatus is a band on the rise with lyrics that cut to the heart of youth culture in America today. Label Networks TV captures an interview from the Vans Warped Tour.
| Music Non-Profit Unite the United from Warped Tour + Taste of Chaos Joins GoodSearch to Raise Funds July 27, 2007
Kevin Lyman’s tours bring together musicians, labels, and industry players through Unite the United towards fundraising for local charities.
| Indie UK Band Art Brut and Hip-Hop Reggae Artists Sol Jah Among Bands Delivering Various Moods at Bread & Butter Barcelona July 17, 2007
Music is a vital component to fashion and as Bread & Butter illustrated, a key component not only within every fashion hall, but also in the Luna Park courtyard featuring top bands.
| Japanese Ska Rock Girl Band Oreskaband Takes Anime Expo by Storm Indicating Trends in Girl J-Pop Scene July 8, 2007
While new music from J-rock guy bands has been shaking up youth culture across North America lately, Oreskaband brings a new source of J-pop inspiration from girl musicians.
| Vans Warped Tour Kicks-off to 20,000 Sold-out Capacity—Producer Kevin Lyman Hints at What to Expect from America’s Largest Running Tour—with video June 30, 2007
Up-and-coming bands such as Paramore, Funeral for a Friend, Circa Survive, Red Jumpsuit Apparatus, and Scary Kids Scaring Kids are among the potential break-out bands of the summer to know. Label Networks TV talks to producer Kevin Lyman about what to expect from this summer’s Vans Warped Tour.
| Sonar Festival Week in Barcelona Turns Electronic Music Culture into Highpoint of European Summer Gatherings for Networking, Fashion, + Fun June 28, 2007
Music festival season in Europe kicks off with a networking bang with Sonar Festival in Barcelona. While it’s a well-known electronic music cultural experience, the scene has turn into a must-attend event among Europeans bringing with it a clash of cultures, styles, and fun.
| iPhone Frenzy Begins in Anticipation of Friday Launch Among Youth Culture, but Questions Remain About Texting Capabilities June 25, 2007
June 29th is the launch of Apple’s iPhone which with it’s feature set including music and video player, browser, camera, and phone, gives it a major advantage over anything else in the marketplace. But question remains: How good is the texting feature if there’s no physical keyboard?
| Summer Tours + Sponsorship Round-Up: Vans Warped Tour, Honda Civic Tour, Projekt Revolution, Ozzfest, Family Values, Volcom Tour, Zumiez Couch Tour June 19, 2007
Busy summer music tour season ramps up with bands and sponsors in various North American multi-band, multi-stage tours featuring unique packages to attract specific audiences. Here’s the round-up.
| “From LA with Love” Creates a Living Time Capsule of the Movement Going On Inside the “Other” LA—a Spirited Subculture of Musicians, Artists, + Entrepreneurs June 18, 2007
Most think of Hollywood glitz when it comes to the City of Angeles. Underground event creator Andrew Lejero from ArtDon’tSleep brings out the movement from the other side: musicians, artists, and entrepreneurs that have created a renaissance within the world’s freshest metropolis.
| Sponsorship + Advertising Effectiveness Report Reveals New Opportunities, Major Influences, + Fresh Ideas for Reaching Savvy Consumers June 14, 2007
June 14, 2007
| Sponsorship Effectiveness in Youth Markets: "What's the Best ONE Thing a Sponsor Can Do to Grab Your Attention?" for subscribers only June 12, 2007
In tribute to summer events and sponsorship season, Label Networks has put together a fresh report about Sponsorship + Advertising Effectiveness among American Youth Culture. In this story are the results that reveal what many marketing, sponsorship, and branding strategists have wanted to know when it comes to successfully reaching youth culture. For subscribers only.
| Youth Culture Sponsorship + Advertising Effectiveness Report Reveals New Opportunities, Major Influences, + Fresh Ideas for Reaching Savvy Consumers June 10, 2007
Label Networks’ Sponsorship + Advertising Effectiveness in Youth Culture—North America Report ’07 provides fresh consumer insight and analysis that indicates how, where, and why this new generation of consumers is influenced most by specific sponsorship programs, plus the state of advertising effectiveness, including what’s hot and what’s over, in addition to quantifying effective grassroots and viral marketing ingenuity via specific industries and unexpected communication formats.
| The Influence of Music, Musicians, + Bands When it Comes to Youth Culture Product Purchase Decisions—for subscribers only June 4, 2007
Label Networks delivers fresh insight on just how influential music and musicians are within the 13-25-year-old marketplace across the United States delivering target demographic results by gender and age groups to important questions such as the influence of musicians on lifestyle and music influences in product purchasing decisions. Results are part of our upcoming Sponsorship Youth Culture Profile Report. For subscribers only.
| North American Advertising and Sponsorship Effectiveness Report 2007 June 3, 2007
Label Networks’ Sponsorship + Advertising Effectiveness in Youth Culture—North America Report ’07 provides fresh consumer insight and analysis that indicates how, where, and why this new generation of consumers is influenced most by specific sponsorship programs, plus the state of advertising effectiveness, including what’s hot and what’s over, in addition to quantifying effective grassroots and viral marketing ingenuity via specific industries and unexpected communication formats.
| Japanese Music Invasion: J-Rock Revolution Festival Revealed Massive Subculture of Young American Fans for Japanese Rock—with video May 29, 2007
Japanese rock has invaded youth culture of America as seen with through the Jrock Revolution Festival last weekend in Los Angeles. J-rock, also known as “visual kei” meaning visual style, or visual rock, also includes fashion from the bands that are capturing the imagination of young people today.
| Music + Fashion: The Not-So-Secret Secret Ingredient in Attracting Youth Culture—So Why Aren’t More Brands Using It? May 22, 2007
Music and fashion are so intertwined when it comes to connecting with youth culture, we often wonder why more brands and agencies don’t use music in marketing and advertising campaigns. Usually it’s based on a lack of understanding about the music industry in general. Here, we debunk the risk-factor of using music to reach the marketplace and the power of grassroots effectiveness.
| Potential Size of Market for Music-Enabled Cell Phones "the New-School Boombox for the 21st Century" for subscribers only May 21, 2007
Music-enabled cell phones, as anticipated with the upcoming launch of the iPhone from Apple in June, will change the marketplace for technology, electronics, and music in the near future. Our North American Youth Culture Study?Spring Report ?07 results indicate just how massive the size of market really is for this introduction and in what directions by demographic are most likely to explode. For subscribers only.
| New Trends in Entertainment Preferences, Sports, Technology, Communication, + Fashion Revealed in North American Youth Culture Study—Spring Report ’07 May 21, 2007
The launch of Label Network’s North American Youth Culture Study—Spring Report ’07 illustrates where trends are changing most and why when it comes to American youth culture. Here are some highlights of what to expect in T-shirts, denim, fashion, footwear, spending patterns, new media, communication patterns, music, sports, entertainment, technology, video gaming, and lifestyle traits.
| Business Resource: Lululemon Proves Model for Yoga-Inspired Apparel; Volcom Launches VolComics + Independent Music Tour; O’Neill Bought by Logo May 21, 2007
Business Resource: O’Neill is acquired by Logo International and the trademark is moved to the European headquarters which was a very successful licensee of the surf-inpsired brand; Volcom keeps with non-tradition and launches VolComics tour and it’s first independent music tour with Volcom bands; and Lululemon yoga brand and retailer files to go public, proving the growth of yoga and yoga-inspired apparel as reported in Label Networks’ North American Youth Culture Studies.
| Music Style Preference - Historical Trends May 17, 2007
Music Style Preference - Historical Trends
| Live Earth Concert on 7.7.07 Across 7 Continents To Bring Out International Artists + 2 Billion People in Kick-off for Massive Awareness Campaign about Global Warming Co-Chaired by Al Gore May 15, 2007
Live Earth is a massive global awareness campaign co-chaired by Al Gore to bring awareness and change about global warming with 24 hours of top musicians playing live on July 7, 02007 in 7 countries, broadcast to reach 2 billion people.
| Guitar Hero’s Popularity Among Females Opens Doors for Air Guitarists, Game Publishers + Guitar Brands as Dynamics in Video Gaming Industry Change: Label Networks Reports on the Female Impact—for subscribers only May 14, 2007
Guitar Hero’s massive popularity among female gamers has attributed to an industry shake-up and educational slap in the face among publishers and manufacturers who are just now starting to see the potential of tapping into this grossly underdeveloped marketplace. Label Networks’ North American Youth Culture Study—Spring Report ’07 delivers the latest trends on the changing landscape of the video gaming marketplace and in this case, the crossover potential for guitar manufacturers. For subscribers only.
| Spidey-3 Soundtrack Sparks Attention Outside of Movie-Goers Indicating Blockbusters May Finally Get the Importance of Relevant Music May 14, 2007
Spiderman 3’s movie soundtrack has made waves because of it’s top-notch musicians and new songs from bands like the Yeah, Yeah, Yeahs, The Flaming Lips, My Chemical Romance, Wolfmother, and The Killers, among others, indicating that perhaps blockbuster movies are finally getting it right when it comes to the importance of scoring relevant music with the movie-mix.
| Summer Festival Fashion Kicks-off at Coachella Music & Arts Festival with Key Trends in Tube Dresses, Ankle Boots, Gym Class Heroes, + Slim Denim Among Top Styles May 1, 2007
Coachella Arts & Music Festival kicked off its 8th show last weekend in Indio, CA, marking the beginning of summer fashion we can expect to grace the festival fields across the world this season. This year’s Coachella was a sensation of mash-ups across era’s including the ‘80’s and ‘90’s, new takes on dresses, ankle boots, sport-punk, vintage, raver, and environmentally conscious styles.
| Business Resource: IPATH Bought by Timberland; Volcom to Expand into Europe; Hot Topic Hires Chief Music Officer May 1, 2007
Business Resource news reveals that IPATH, the environmentally conscious skateboard-inspired footwear brand was purchased by Timberland for an undisclosed amount, indicating Timberland’s foray into skate-inspired footwear. Volcom’s 1st quarter earnings call Monday revealed a 22.2% increase in revenues, and expansion plans into Europe; while Hot Topic hires a Chief Music Officer as part of their initiative to revamp their music and internet strategy to boost their current sales slump
| Music Break-out Performances + Key Highlights from Coachella Indicate New Directions + Influences from New-School + Reinvented Old-School Global Artists May 1, 2007
Coachella Music & Arts Festival represents the kick-off of which new-school and old-school artists will have the greatest influence during this summer’s festival season. With a wide range of bands, from Rage Against the Machine, Willie Nelson, The Arcade Fire, Interpol. Arctic Monkeys, and Amy Winehouse, Coachella provides the round-up of what’s taking place in music and will be influencing global youth culture in the coming year. Label Networks captures the highlights.
| Massive Art Installations, Vaudeville, Kinetic Powered Sunflowers, Lightening, Fire, + a Misting Oasis Round-Out Coachella’s Art Festival—with video May 1, 2007
Massive interactive art installations are no longer just the realm of Burning Man events, but have become a key part of the Coachella Music & Arts Festival. From Vaudeville performers shooting water cannons of mist, to kinetic powered fields of sunflowers, lightening, fire, and giant metal sculptures, the Arts Festival at Coachella heightens the experience for festival goers beyond one’s imagination, moving from daylight, into an entirely new scene at night.
| Business Resource: Volcom Directors Exercise Options; Foot Locker Bids $1.2 Billion for Genesco (Dockers, Journeys); Urban Outfitters Goes Indie with Free In-store Concerts to Gain Cred April 23, 2007
Spring earnings reports for youth culture brands and retailers are coming out, making it a busy season for ’07 predictions in this business resource article. Volcom directors exercised options; Foot Locker put in a $1.2 billion bid for Genesco, owners of Dockers and the popular footwear retailer Journeys; and Urban Outfitters tries to build cred by hosting indie concerts in-store
| Urban Jacket Brand Guermo at Board of Directors Illustrates New Trends with Mix of Textures + Themes: Deer-Hunter, Varsity, Pin-Stripes, Wool, Leather, Silk April 18, 2007
Guermo is an aspirational designer out of New York whose recent launch of a collection of urban jackets, hoodies, and vests at Board of Directors clearly marks where things are headed in the urban underground for Fall/Winter ’08. Using a mix of themes and textures, including deer hunter wool patterns, tailored pinstripes suit jackets, leather, suede, and silk, each jacket and vest is custom made to the buyer’s specifications. Varsity jacket themes combined with the hoodie concept and mashed-up with traditional outdoorsman-hunter themes give the Guermo style a super-fresh look that’s bound to inspire other brands in the future. Label Networks TV delivers the scoop.
| Vans Warped Tour Kick-off Party Features Breaking Bands + Innovative Festival Themes that Prove How America’s Longest Running Festival Can Reach “Lucky 13”—with video of founder, Kevin Lyman April 18, 2007
Vans Warped Tour kick-off party at the Key Club on Sunset Blvd. provided a preview of what to expect for America’s longest-running festival this summer, while featuring underground bands you should know including Bleed the Dream, The Briggs, Meg & Dia, K-O’s, The Almost, and the Pinker Tones. Label Networks delivers an insider look at just why this tour is so successful and has made it to this year’s theme year of “Lucky 13.” Included is a live interview with founder Kevin Lyman.
| OzzFest’s Free Tickets to the Tour Redefine Sponsorship/Fan Interaction April 9, 2007
Ozzfest’s Sharon and Ozzy Osbourne along with producers Live Nation announced Monday how their free tickets for this summer’s tour concept will work. The idea is to get fans to visit various sponsors’ websites, retrieve a code, which they then use to go back to a site a month later to download 2 free tickets to the concert of their choice. While is sounds good, especially for sponsors looking to drive fans to their websites, some fans already don’t like the idea of having to interact with sponsors to get tickets overall. We’ll see how the concept works for the “FreeFest” based on fans’ reactions to the 24-city, metal tour which starts July 12th in Seattle.
| Obey Clothing Illustrates Cross-over Brand Potential + Viral Marketing Success—with video April 2, 2007
Label Networks TV interviews Obey Clothing, the brand inspired by Shepard Fairey, street propaganda artist most known for his Obey Giant street campaign. What’s unique about Obey, the clothing and accessories line however is that it’s part of a new subculture of brands, including WeSC, Paul Frank, and Cardboard Robot that cross borders between action sports and music, street artists, and even car culture fans, and mostly is promoted through word-of-mouth campaigning with very little advertising.
| Music + the Importance of Ringtones in China Youth Culture April 1, 2007
Ringtones in China youth culture are a part of cultural identity and have long been one of the best ways of personal expression. Their popularity is also making changes in the music industry as people are now creating music for the purpose of becoming a popular ringtone. This story taps in the Cred Report from Label Networks’ China Youth Culture Study and the importance of music and ringtones in youth culture.
| Hispanic Music Report 2007 March 26, 2007
Hispanic Music Report 2007
| Punk Fashion as Told by Tripp NYC + the Famous Trash & Vaudeville Store at St. Mark’s Place, NYC –with video March 24, 2007
Punk rock fashion has been around since the Sex Pistols invaded America in the early ‘80’s—which is around the time that the famous punk-inspired store on St. Mark’s Place in New York, Trash & Vaudeville, began. Label Networks TV interviews the store co-founder, Daang, about the evolution of punk rock style, her brand Tripp NYC, which is one of the most famous and oldest punk brands in the world, and where punk rock fashion is headed to next.
| Grandmaster Caz, the OG of Hip-Hop, Reveals in a Rare Interview the Roots of the Bronx Scene + Music Evolution with Fashion + the Launch of Sedgwick & Cedar March 24, 2007
Grandmaster Caz, the OG of Hip-Hop culture, gives Label Networks TV a rare interview about the origins of hip-hop from the Bronx from an insider perspective, as well as highlights of his new apparel brand, Sedgwick & Cedar. He talks about the originals of the scene including Kool Herc, Afrika Bambaataa, Grand Wizzard Theodore, MC Shaw Rock, Ice-T, among others.
| Hispanic Internet Report 2007 March 23, 2007
Hispanic Internet Report 2007
| Hispanic Electronics Report 2007 March 18, 2007
Hispanic Electronics Report 2007
| Band Line-Up Revealed for Vans Warped Tour “Lucky 13” Indicating More Bands You Need to Know from America’s Longest-Running + Most Influential Tour in Youth Culture March 13, 2007
Vans Warped Tour announces their Lucky 13th year band line-up, plus eco initiatives, their time capsule and Rock ‘n Roll Hall of Fame exhibition, plus new online social networking capabilities for passionate youth culture fans of punk, rock, emo, screamo, ska, and hip-hop.
| SXSW Showcases New Music That Rocks America; Keynote by Pete Townsend, + Exhibitions, Art, + Film--Making SXSW a Smart Sponsors’ Dream Landscape March 13, 2007
South-by-Southwest Music Festival launches today, March 14th in Austin, TX, for a week showcasing bands-you-need-to-know because they will be soon rocking the American landscape. SXSW also has a grand tradition of bringing in excellent speakers in a conference series on music, recording, and the impact of music and marketing on the cultural landscape of American youth culture. This year’s keynote is Pete Townsend from the Who, which is actively recording for a landmark new release in the near future. All of this combined makes for a sponsors’ dream landscape, including Levi’s, Zune, Coke, and a plethora of hip magazines.
| Pool, the “Fashion Freedom” Spectacle for Art-Inspired Streetwear Brands, Showcases Under the Bigtop—The Label Networks Review March 7, 2007
Pool Fashion Trade Show features up-and-coming brands, designers, and mostly art and music-inspired collections. With the theme Spectacle, this winter’s show took place under the big white tent, complete with clowns, mimes, and various freak shows by the eclectic mix of exhibitors themselves. Label Networks delivers a story review on top brands, and features Pool on Label Networks TV.
| “Bands You Need to Know” Tour by AP + Rockstar Energy Drink Launches New Genre of Up-and-Coming Artists Driving Youth Culture Fans March 6, 2007
Alternative Press Magazine and Rockstar Energy Drink Launch the “Bands You Need to Know Tour” with headliners Cute is What We Aim For and Circa Survive. This tour corresponds with AP’s annual 100 Bands Your Need to Know almost always accurately portrays the top bands and up-and-coming artists that are attracting youth culture fans in North America.
| Radio Anti-Payola Settlements May Open Airwaves to Independent Record Labels + Local Artists March 6, 2007
The crackdown on radio anti-payola schemes are coming to a head with the FCC fining $12.5 million to the Big 4, Clear Channel, CBS Radio, Entercom, and Citadel for settlements against pay-for-play radio formats and opening up 8,400 half-hour segments of free airtime for indie record labels and local artists. Known as payola, the FCC in the past has not had such schemes high on the radar, but this move, along with another from the American Association of Independent Music, may just make free airtime available to independent record labels and local artists. If the FCC crackdown and AAIM campaign works, we can expect to hear a greater variety of music on the radio, which will also affect cultural trends in the near future.
| Reaching Youth Culture In America: Online vs. TV?for subscribers only Some of the best ways to anticipate changes in reaching youth culture via entertainment patterns is to watch what?s going on in the music industry. March 5, 2007
TV vs. Internet continues to be debated in terms of the most effect ways of reaching youth culture today in North America. However as we?ve seen in our primary data and shifts towards entertainment via online among young people, including watching YouTube, spending time on MySpace, etc. you can see that the future of reaching this new consumer group is not via traditional means of TV as it is today. Intuitive brands in music and action sports have turned to creating webisodes, ads, and interactive entertainment online for years now, which is just starting to catch on among the big players and agencies. This story quantifies trends and future forecasting and where things are headed and why.
| Live Interview + Story with Nick Cannon--Musician, Comedian, Actor—And his Re-Launch of the Apparel Line PNB—Post No Bills February 27, 2007
DJ Nick Cannon, musician, comedian, actor, relaunches the old-school apparel line, PNB—Post No Bills—with the campaign called “Don’t Hate.” Nick explains in a live interview with Label Networks TV that it takes out-of-the-box thinking to make it as an MC, DJ, designer, and that we should all start congratulating each other rather than hating—which is what his ’07 PNB Nation apparel is all about.
| Akon, Grandmaster Caz, 50 Cent, Omarion, DJ Nick Cannon, Nelly, Russell Simmons, Gene Simmons, Blacksmith among the Musicians Featured at MAGIC Illustrating Strong Ties of Musicians + Streetwear—Label Networks Captures the Scene February 20, 2007
Top musicians and apparel collaborations bring hype to the South Hall of MAGIC International Fashion Trade Show with new lines premiering from musicians, and vice versa. Top choices Label Networks captured included Akon, Grandmaster Caz, 50 Cent, Omarion, DJ Nick Cannon, Nelly, Russell Simmons, Blacksmith, and Gene Simmons.
| Omarion, Timbaland Rock the Hard Rock, while Christopher Brian Presents their Collection at MAGIC’s South Hall Party February 20, 2007
Omari and Timbaland Rock the Hard Rock Café for the 2nd night party representing the South Hall during the Magic Fashion trade show.
| In the House: Graffiti, Street, + Sneaker Artists Sole Junkie, ManOne, King 157, DJ Shiro + Natasha, VJ Paul Sangster--Elevating the Label Lab Exhibition + Attracting Scores of Fashion, Music, Art Industry Players and Forever Redefining Trade Show Lounges February 19, 2007
The Label Lab Exhibition goes off in the South Hall creating a much needed information, networking, and inspirational lounge that will forever raise the bar on what trade show lounges can be. The 3-dimensional aspects included Label Networks primary data and charts, global streetwear photos, live art installations with ManOne, King 157, Shiro and Natasha, VJ Paul Sangster, Sole Junkie, attracting musical artists such as Grandmaster Caz, Omari, DJ Nick Cannon, and the band Blacksmith among hundreds of fans of fashion, art, and music.
| Neville Brothers + Fat Tuesday Themed Opening Night Party at MAGIC Ties in Fashion with Philanthropic Component as Proceeds Go to Habitat for Humanity February 14, 2007
MAGIC International Fashion Trade Show Launches, as well as Project, Pool, and niche shows United, and FoShowFoShow, bringing together the latest tribes from streetwear, denim, Contemporary, Juniors, and Couture Fashion to Las Vegas. Key trends in streetwear include a return to the original B-Boy, B-girl looks of 1981.
| Livity + Listen Clothing Tell of the Spirit One Love, Nature, + Music Can Provide Towards Creating a Movement in Sustainable Style—Live Interview February 8, 2007
Label Networks TV Reveals Heartfelt Interview with Livity + Listen Clothing that prove One Love, nature, music, and sustainable fashion can be a movement. Sounds through song provided by Ras Attitude.
| OzzFest Goes “Free” Creating Sensation in Music Tour Business Models February 7, 2007
Ozzfest’s Sharon and Ozzy Osbourne along with producers Live Nation announced February 5th that tickets are free this summer, which will change the business model of music tours in general. The catch however is that sponsors will be in charge of making it happen, and in essence, giving the power to the sponsors, which many fans may find difficult to deal with, especially if they simply want to go see the Prince of Darkness but may first have to complete an entire form to get in.
| WeAretheSuperlativeConspiracy Releases “Let’s Get Physical” Compilation Ranging from DJ Stretch Armstrong to Timbuktu in Funny New Marketing Campaign February 5, 2007
We are the Superlative Conspiracy isn’t street-horsing around with the launch of their CD, “Let’s Get Physical” with 12 compilations by a mixed range of artists remastering the Olivia Newton-John 1982 hit to mark the launch of their new Spring/Summer collection. This unique and funny clothing launch marketing concept combines irony, humor, apparel, and music and among the leaders in trends in new approaches to fashion marketing. Videos and songs can be found starting this month on YouTube and MySpace.
| Coachella Music + Arts Festival—Kick-off of the Music Festival Season—Announces Band Line-up + Top Selection within Today’s Influential Music Scene January 30, 2007
Coachella Music and Arts Festival, the kick-off festival of the summer music scene, announced their band line-up last week, 3-day festival format, and new artists that will surely have a massive impact on music and its influence across America this summer.
| Enter the Dojo--N20 Record’s 10 years of Underground Sound Event January 25, 2007
Enter the Dojo event by N20 records brought out the best in hip-hop, DJ, culture, reggae, dub, and DJ battles last Friday night as the underground sound event of Los Angeles continues to gain momentum.
| Female Musicians--The Gossip, The Long Blondes--Take Center Stage in Europe, Elevating Music, Passion, Style Among Scores of Girls January 23, 2007
Female musicians, including Betty Ditto from The Gossip and Kate Jackson from Long Blondes have moved into the forefront and taken with them new styles among scores of young girls for retro looks, pin-up, betty-boop, and vintage.
| Perry Farrell Launches Satellite Party—A “Solutionists” Collaborative to Inspire Change, Featuring Unreleased Morrison Track, + Debuting at X Games January 16, 2007
Perry Farrell launches a new musical project called Satellite Party, an interesting new collective intended to inspire change and create solutions for the world, environment, and creativity. The new album, Ultra Payloaded, includes an unreleased Jim Morrison track, plus sores of guest artists. Satellite Party is to debut at the Winter X Games January 25th in Aspen.
| 50 Cent Launches Condom Line to Go with G-Unit Books—a 1st in Publishing January 14, 2007
50 Cent announced that he’s launching a line of condoms with a percentage of proceeds to go to HIV awareness campaigns. Fiddy’s announcement was made during this promotional tour for his street fiction, also known as hip-hop novellas, called G-Unit including books, The Ski Mask Way with Essence Magazine top authors, K. Elliot and Nikki Turner, and Death Before Dishonor with ghetto fiction author, Noire.
| iPod Launches the iPhone—The Inevitable Evolution January 9, 2007
iPod launches the iPhone which was bound to happen. This very cool device will certainly be the rage of global youth culture in the near future, as it was released at the Apple show yesterday. The mobile phone game has changed for the future.
| 50 Cent Launches G-Unit Books, Pumping Up the Street Fiction Genre Usually Ignored by Mainstream Publishers January 8, 2007
Street fiction, also known as hip-hop novellas, is a genre that has been largely ignored by mainstream publishers mainly because authors have chosen to self-publish using street vendors as distributors based on lack of trust of mainstream publishing house. 50 Cent has just launched a new street fiction book publishing house called G-Unit with the launch of The Ski Mask Way with Essence Magazine top authors, K. Elliot and Nikki Turner, and Death Before Dishonor with ghetto fiction author, Noire.
| Sundance Film Festival Preview—What to Expect from a Global Youth Culture Perspective January 2, 2007
Sundance Film Festival kicks off in Park City, Utah January 18-28 with a new crop of amazing films. This is a round-up of films with a global youth culture perspective that are premiering in the following categories: Native American and Indigenous, Short Film Programs, Urban Interest, Women’s Interest, Music Interest, African-American Interest, Politics & Conflict.
| Technology’s Global New Year’s Eve: Nokia Connects Top Artists with Fans via Site + Cell; YouTube, Chevy, + Warner Music Group Provide Video Count-down January 2, 2007
This was the first technology New Year’s Eve with Nokia connecting fans via their website and cell phone with various sponsored events around the world, and YouTube, sponsored by Chevrolet teamed up with Warmer Music Group to bring almost-live videos as a countdown to the new year.
| Label Exec Damon Dash to Launch Pro-Keds Apparel to Match Kicks + a Social Network—Yet Another Example of the Music-Sneaker-Apparel-Social Network Connection January 2, 2007
Label Executive Damon Dash, known for co-founding Roc-a-Fella Records with Jay-Z and discovering Kanye West, has added to his hip-hop empire with the license deal with Pro-Keds not only for their shoes, but also now, an apparel line that’s intended to match the kicks. In addition, Dash is launching his own social online network, BlockSavvy.com intended for urban fashionistas. |
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Defining the Technology Generation Gap: There Are Not Only Drastic Changes as a Result of the Gap Between Youth Culture, Parents, and Teachers, but Today, It’s also Happening Within This New Generation Itself September 10, 2008
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| Sneakers Capturing the Market Indicate Fresh Importance in Preferences for Color, Textures, and DIY Style—Part 3 of the Footwear Photo Report *Premium Subscribers Only* August 19, 2008
| | China Youth Culture Report - In Honor of the Beijing Olympics, Label Networks Delivers a Round-up of China Trends Covering Online Shopping Habits, the After 90s Generation, Super Girls, Digital Lifestyles, and Fashion *Premium Subscribers Only* August 15, 2008 |
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Selling Products through Lifestyle Association: The Key To Reaching Global Youth Culture September 5, 2008
| Sports Influences through UFC and MMA Have Created a New Subculture via Design Graphics, Brands, and Industry Players in Street Fashion Today August 29, 2008
| Euro Americana—How European Fashion Players (and Japanese) Do “American” Style Better than We Do August 26, 2008
| Hair and Accessories Trends Give New Meaning to Indie-Cuts, Color, Braids, Feathers, and Other Cool Coif Motifs August 21, 2008
| | “Does music have an impact on the types of products that you buy?” Label Networks Reveals the Impact of Music on Youth Market Demographics August 20, 2008 |
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