Fall Youth Culture Study 2009-10 Part 2 of the North American Youth Culture Study:
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The Fall Youth Culture Study is the second part of our North American Youth Culture Study program, and features several additional features including details about Advertising and Sponsorship effectiveness in reaching youth culture, plus an entire section on Spending Patterns, and the Digital Lifestyle of the marketplace, including social networking, communication patterns, mcommerce, electronics, and online patterns.

Other topics in the Fall Study 2009 include 13-25-year-olds' changes in spending patterns, top fashion, footwear, T-shirts, and denim brands, changes in retailer preferences and impacts of fast-fashion, pop-up, boutiques, plus clever insight into the competitive beverages and energy drink marketplace, communication patterns and preferences via cell phones, TV, movies, actors, top websites, top online retail sites, plus the effect of changes in music subcultures, action sports vs. team vs. individual sports, entertainment shifts, video gaming preferences including platforms, plus an new section on automotive preferences.

"Subscribers look forward to the Fall Study 2009, either on its own, but also as a follow-up to the North American Youth Culture Spring Study 2009. Within 6 months, you can see where vast changes are taking place and why. That's why the North American Youth Culture subscription including Spring and Fall Studies have become vital for brands needing to stay several steps ahead of market changes,' says Tom Wallace, President of Label Networks.

Since 2000, Label Networks' has created Global Youth Culture Studies and various Profile Reports that are more affordable than many other youth intelligence companies, based on Label's proprietary technology and unique network. The results are Studies that offer far more information and analysis delivered faster, which continues to attract today's original thinkers in branding and marketing.

Highlights from the North American Youth Culture Study Fall 2009-10 include:

• Top Advertising and Sponsorship Effectiveness programs that resonate with youth culture today
• Digital Lifestyle information ranging from top websites to spending patterns online, social networking behaviors and changes, communication patterns via cell phones, text, IM/Chat, Twitter, plus online retail and mcommerce solutions
• Spending patterns on a variety of categories
• Favorite fashion brands indicating new directions and lifestyle changes and why this is happening in specific locations
• Special T-shirt and Denim Reports in terms of top brands, up-and-comers, plus brands losing marketshare and why
• Sneaker culture as influenced by youth preferences
• Action sports popularity shifts, team sports, individual sports, and lifestyle indicators, icons and watching patterns
• Retail landscape measuring big-box, fast fashion stores with boutiques, and online retailing trends
• Grassroots and New Media effectiveness and what works now
• Retail landscape measuring big-box, fast fashion stores with boutiques, and online retailing trends
• Video gaming preferences that are opening the floodgates to a new marketplace, plus platforms and changes in the marketplace
• New top music preferences and the sources of influence in fashion, hairstyles, accessories, and communication patterns
• Quantified shifts in buying habits, brand preferences, new meaning of authenticity
• Section detailing preferences in Beverages, Fast Food, and Automotive
• Top Future Concerns and perceptions of tapping into new psychodemographics of today's youth culture

The North American Youth Culture Study 2009 is part of Label Networks' Premium Global Youth Culture Subscription, which also includes:

• Daily Updates providing fresh news, reviews, trends, fashion, music, sports, festivals, media, events, retail hotspots, + emerging subcultures
• Spring + Fall Youth Culture Studies: Carefully edited with top key new findings, including historical patterns + information, primary data, charts, graphs including cross-tabulations by gender + age groups
• Macro Trend Summaries detailing high-level analysis for quick snapshots of key trends within specific topics
• Street Photography depicting leading-edge trends in fashion, footwear, sports, accessories, attitudes, tattoos, + style
• Quantitative Charts, Graphs, Frequencies, plus Cross-tabulations by Gender, Age Groups, Country
• Historical Data + Story Access for trending + future forecasting

For thought-leaders looking to maximize their strategies as they pertain to the youth marketplace, Label Networks' North American Youth Culture Study 2009 provides authentic street-level information about the demographic profile, economic, and cultural threads of influence across one of the largest and most trendsetting youth markets in the world.

The margin of error for the data in the North American Youth Culture Study 2009 is less than 2.5% at a confidence level of 95%.

Cost: $5,000USD; included in Premium Subscription: $6,000USD*

Subscription access requires a signed purchase agreement. Contact us for additional details, including the Premium Subscription, at info@labelnetworks.com; or (323) 630-4000.