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Label Networks' 10th Spring Youth Culture Study-North America 2010:
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The The Spring Youth Culture Study 2010-North America reveals key findings that leave little doubt that the American youth marketplace is in the middle of significant change based on the speed of technology, changes in the economy, and increased consumer control from various youth markets. There is also a distinct "generation gap" occurring within youth culture itself, starting at the age 21, whereby consumer insight results reflect distinct differences from other age demographics.
According to Label Networks, 13-25-year-olds in North America are among the most important demographics shaping the landscape of the global future not only because of their vast spending power, but because youth culture here tends to lead as a primary source of global trends in many areas. Knowing what's shaping and influencing youth culture in North America therefore, provides indicators of where things are headed for many other locations across the world.
In addition, because of the recession and changes in spending patterns and influences in the last year, the Spring Youth Culture Study 2010-North America is one of the most comprehensive consumer intelligence reports about the youth marketplace available, delivering in-depth quantitative information, analysis, plus qualitative forecasts about how the economic climate is effecting this new generation.
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Based on over 10,000 of interviews from a statistically representative sampling conducted within the last 6 weeks, the Spring Youth Culture Study 2010-North America is the most current youth consumer insights Study available. It also delivers far more depth than typical youth branding "top-10 brand lists" by offering additional rankings to see the up-and-comers in brands, retailing, and corporations with unique advertising and sponsorship strategies. Results are then cross-tabulated by gender and again by 4 different age groups. Combined with unique comparative analysis called "Macro Trends" written, illustrated, and designed for each topic by Label Networks' Youth Culture Experts, it provides a quick snapshot of key findings including historical analysis, visuals, and pull-quotes for fast, effective, forecasting.
Highlights from the Spring Youth Culture Study 2010-North America include:
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- Favorite fashion brands indicating new directions and lifestyle changes and why this is happening in specific locations
- Special T-shirt and Denim Reports in terms of top brands, up-and-comers, plus brands losing marketshare and why
- Sneaker culture as influenced by youth preferences
- Digital Lifestyle information ranging from top websites to spending patterns online, social networking behaviors and changes, communication patterns via cell phones, text, IM/Chat, Twitter, plus online retail and mcommerce solutions
- Spending patterns on a variety of categories
- Action sports popularity shifts, team sports, individual sports, and lifestyle indicators, icons and watching patterns
- Retail landscape measuring big-box, fast fashion stores with boutiques, and online retailing trends
- Communication patterns, grassroots and new media effectiveness and what works now
- Video gaming preferences that are opening the floodgates to a new marketplace, plus platforms and changes in the marketplace
- New top music preferences and the sources of influence
- Quantified shifts in buying habits, brand preferences, new meaning of authenticity
- Section detailing preferences in beverages, energy drinks, and sponsorship
- Top Future Concerns and perceptions of tapping into new psychodemographics of today's youth culture
The margin of error for the data in the Spring Youth Culture Study 2010-North America is less than 2.5% at a confidence level of 95%.
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The Spring Youth Culture Study 2010-North America is part of Label Networks' Premium Global Youth Culture Subscription, which also includes:
- Daily Updates providing fresh news, reviews, trends, fashion, music, sports, festivals, media, events, retail hotspots, + emerging subcultures
- Spring, Summer, + Fall Youth Culture Studies: Carefully edited with top key new findings, including historical patterns + information, primary data, charts, graphs including cross-tabulations by gender + age groups
- Macro Trend Summaries detailing high-level analysis for quick snapshots of key trends within specific topics
- Street Photography depicting leading-edge trends in fashion, footwear, sports, accessories, attitudes, tattoos, + style
- Quantitative Charts, Graphs, Frequencies, plus Cross-tabulations by Gender, Age Groups, Country
- Historical Historical Data + Story Access for trending + future forecasting
The Spring Youth Culture Study 2010-North America provides not only in-depth information about specific topics effecting the youth culture landscape, but also provides the basis for feed-forward ideas such as where things are headed, how things have changed, and why. It is this kind of information, analyzed and clearly illustrated by gender, and again by age groups, including an historical look at changes, and in some cases, comparisons with Label Networks' European, Japan, and China Youth Culture Studies, that provide the insight necessary for creating truly significant business strategies.
Cost: $5,000USD; included in Premium Subscription: $6,000USD*
Subscription access requires a signed purchase agreement. Contact us for additional details, including the Premium Subscription, at info@labelnetworks.com; or (323) 630-4000.
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