While Label Networks has attracted cutting-edge subscribers, it’s also widely known among those who know our work, that Label Networks has a history of controversial, yet highly sought-after, presentations. Label Networks’ Global Youth Culture Experts have presented in Europe, Asia, North America, + Mexico--as industry summit keynote speakers, in televised global conferences and trade shows, + at a range of intimate brand strategy meetings. Our presentations offer up a large dose of street-cred with images + video depicting the marketplace including attitude, expression, + lifestyle. The backbone however, includes core science + data about youth market motivations, preferences, influences, cross-cultural analysis, + future forecasting. Because we are the only global youth marketing intelligence media company, we are the only ones that can truly speak about trends on a global level—with data to back it up--regarding this marketplace.
Presentations by Label Networks tend to challenge audiences into thinking deeply about their topic + differently about the future. We take down the cultural barriers that can blind people to big ideas. The ultimate goal from our point of view is that the audience walk away engaged, motivated, + armed with new knowledge towards making smarter + more insightful decisions of their own when it comes to youth culture markets.
Upcoming Presentations:
MAGIC International Fashion Trade Show: “Global Youth + Street Culture Fashion: Examining Directional Trends for ‘09/10 Inspired from Music, Sports, Street, Technology, + Emerging Global Subcultures"--Label Networks’ highly anticipated presentations promise tight and unique insight into the landscape of global youth + street culture fashion trends. Backed by authentic street-level knowledge with fresh angles and inspiration derived from Label Networks’ primary consumer research data gathered from thousands of interviews with 13-30-year-olds, plus cutting-edge photography, + video clips from across North America, Europe, Japan, and China, the Autumn Presentation will be one-of-a-kind. Topics covered include directional youth + street fashion trends emerging from the most influential landscapes: technology + internet, music, sports, and global DIY aesthetics, with specifics on T-shirt graphics, denim directions, accessories, sneaker culture, collaborations, key retailers, and merch. Going a step further, Label Networks will also touch on fresh influences from Japan, China, parts of Europe, and subcultures in the U.S. that are creating unexpected cultural hotspots. Label Networks presentation is located in the South Hall and is intended for those seeking insight from a new angle--from the people, from the bottom-up, from the creators of their own barcodes. Speaker: Kathleen Gasperini, Editor and CoFounder of Label Networks + The Label Lab. Location: Las Vegas Convention Center, NV, during MAGIC, South Hall, Room MS226; Tuesday, August 26, 2008 @ 1-2 p.m.; and Wednesday, August 27, 2008 at 11-12 p.m. Spaces go fast! Pre-registration required!
Past Presentations:
TELUS Ski + Snowboard Festival, Whistler, B.C.--Label Networks as Keynote Speaker Presenting on "Global Youth Culture" Label Networks will be the keynote speaker at the world's largest ski and snowboard festival April 18, 2008 hosted in Whistler, British Columbia. Topics include covering street culture, fashion, music, sports, plus an in-depth look at the digital lifestyle of today's youth culture marketplace, as well as challenges for sponsors and advertisers when it comes to targeting youth culture via new media. Location: Whistler Resort, B.C.; April 18, 2008.
MAGIC International Fashion Trade Show: “Global Youth Culture Streetwear +Contemporary Fashion: Defining Trends, Subcultures + Influences from Music, Sports, Technology, + Globalization”--Backed by authentic street-level knowledge with fresh angles and inspiration derived from Label Networks’ primary data gathered from thousands of live interviews with 13-30-year-olds, plus cutting-edge photography, + video clips from across North America, Europe, Japan, and China. Topics covered include where emerging trends in street fashion are coming from, the importance of technology, music, and DIY aesthetics, plus specifics on T-shirt graphics, denim directions, accessories, sneaker culture, + collaborations. Going a step further, Label Networks will also touch on new influences coming from Japan, China, parts of Europe and subcultures in the U.S. that are creating unexpected cultural hotspots. This presentation is intended for protagonists, designers, strategists, specialty retailers, marketers, + those seeking insight from a new angle. Location: Las Vegas Convention Center, NV, South Hall, Room MS 226; Wednesday, February 13, 2008from 1-2 p.m.; Thursday February 14th from 11 a.m.to 12 p.m. Pre-registration required.
Virginia Commonwealth University—Fashion Institute: “Defining Streetwear +Contemporary Fashion Trends”--Richmond, VA, October 25th. Topics include where emerging trends in street fashion are coming from, denim trends, sneaker culture, collaborations, the green movement in fashion, + technology influences in fashion. Plus marketing and p.r. tips for fashion design students.
WSA Conference: “Global Youth Culture Street Fashion + Footwear Trends: Defining New Subcultures + Influences”--Label Networks highly anticipated presentation promises fresh insight, knowledge, + inspiration derived from the 13-30-year-old global marketplace regarding new trends in streetwear fashion + footwear, including new definitions of individual style from the USA to Europe to Japan to China, directions in music-inspired apparel and footwear, latest crossovers in street chic, upper-urbanwear, sneaker culture, and new influences coming from Music, Sports, Technology, and Global Cultural HotSpots. This presentation is backed by authentic street-level knowledge based on thousands of live interviews with young people, including a mix of Label Networks’ primary data, cutting-edge photography, + video clips from North America, Europe, Japan, and China. Las Vegas Convention Center, NV, July 30, 9 a.m.
MAGIC International Fashion Trade Show: “Global Youth Culture Streetwear Fashion: Defining Trends, Subcultures + New Influences from Music, Sports, Technology + Street Attitudes”--Label Networks highly anticipated presentation will deliver tight and unique information, backed by authentic street-level knowledge with fresh angles and inspiration derived from Label Networks’ primary data gathered from thousands of live interviews with 13-30-year-olds, plus cutting-edge photography, + video clips gathered from across North America, Europe, Japan, and China. Topics covered come straight from the streets based on the most important trends in fashion such as emerging subcultures in the streetwear style, DIY aesthetics and attitudes, T-shirt graphics, denim directions, key accessories, sneaker culture, plus the latest evolution of upper urbanwear and post-gender design. Label Networks will also present on new influences coming from music ranging from J-rock, emo, and hip-hop, to newly created crossover sports, the impact of technology, and global cultural hotspots. Our presentation is purposely located in the South Hall and is intended for protagonists, designers, strategists, specialty retailers, and those seeking insight from a new angle--from the people, from the bottom-up, from the creators of their own barcodes. Location: MAGIC South Hall, Room MS226 from 1-2 p.m., August 28, 02007. Pre-registration required.
The Label Lab: Fashion + Art Exhibition Featuring Global Streetwear Trends Label Networks + MAGIC International Fashion Trade Show will host an on-site global street fashion + art exhibition, including charts + graphs, global street photos, a live video multi-media show, + on-site graffiti artists creating a multi-dimensional installation from February 13-16, 02007 in Las Vegas at the Hilton Convention Center. The Label Lab is the ultimate “Urban Loft,” providing a place where visitors can chill or add their stories as they soak up the inspiration from leading-edge photography, art, and trending charts of fashion, style, and attitudes from protagonists around the world gathered by Label Networks international team of researchers and reporters. Guests of the Label Lab will also receive a keepsake Global Youth Culture Streetwear Trend ‘Zine by Label Networks with detailed forecasting and actionable results. The Label Lab is located in the Streetwear area in the South Hall.
Global Youth Culture Street Fashion Trends: Defining Fresh New Subcultures + Influences from Music, Sports, Technology, + Street Attitudes:”Label Networks highly anticipated global streetwear presentation will now be presented twice in both the North + South Halls during MAGIC International! The presentation promises fresh insight, knowledge, + inspiration derived from the 13-30-year-old global marketplace regarding new trends in streetwear fashion, including new definitions of individual style from the USA to Europe to Japan to China, directions in music-inspired apparel + footwear, latest crossovers in street chic, denim, accessories, upper-urbanwear, post-gender, + new influences coming from Music, Sports, Technology, + Global Cultural HotSpots. The presentations are tight + unique, backed by authentic street-level knowledge based on thousands of live interviews with young people, including a mix of Label Networks’ new primary data, cutting-edge photography, + video clips from North America, Europe, Japan, China. Attendance requires registration at info@labelnetworks.com. Hosted by Label Networks; Presented by Kathleen Gasperini
- North Hall Meeting Room N259 @ 1 p.m., Wednesday, Feb. 14, Las Vegas Convention Center
- South Hall Meeting Room MS226 @1 p.m., Thursday, Feb. 15, Las Vegas Convention Center
Outdoor Industry Rendezvous: “The Dynamics of Global Youth Culture: 5 Points Towards Reaching the Youth Marketplace” —With a concentration on the outdoor industry, sports, + new methods for reaching youth culture for retailers, brands in outdoor sports, + the industry as a whole, this presentation was a keynote presentation at the industry Summit, October 13, 02006, Chattanooga, TN.
BRE Properties Architectural Summit: “The Digital Lifestyle of Global Youth Culture Street—What to Expect + Why Based on Motivations + Key Cross-Cultural Influences on the Marketplace” -- Based on Label Networks’ primary data, images, interviews with thousands of young people across North America, Europe (including the UK, France, Italy, Spain, and Germany), Japan, + China, this presentation provided fresh, authentic street-level knowledge, insight, + credible future forecasting about the key trends, influences, + motivations effecting 13-25-year-olds primarily in technology, lifestyle traits, + attitudes based on Label Networks most recent marketing intelligence + findings.September 28, 02006, San Francisco, CA.
MAGIC International Trade Show: “Global Street Fashion Trends in Youth Culture: Defining New Subcultures, the Digital Lifestyle, + Influences from Music + Sports” Based on Label Networks’ fresh primary data, images, and interviews with thousands of young people across North America, Europe, Japan, China, plus reports from Brazil, Jamaica, and Australia, this presentation provides authentic street-level knowledge backed by primary data and insight about the emerging subcultures effecting street fashion trends of 13-30-year-olds. This seminar focuses on key topics of Fashion + Technology cross-over of young people who lead a connected and digital lifestyle, plus the growing influences from various emerging Music subcultures, and the changes in motivations on Fashion through Sports. This seminar is packed with information, visuals, and mood boards towards giving attendees a rare insider look at the changing dynamics of the global youth culture marketplace, the interconnected influences that are shaping new trends, where they’re taking place, and why. Location: MAGIC Trade show, Las Vegas, August 29, 02006, North Hall Meeting Room N259 @1 p.m.Please contact us to register: info@labelnetworks.com.
Presenting the “The Label Lab” For MAGIC attendees, Label Networks will also have an on-site exhibition called “The Label Lab.” Presented by MAGIC + Label Networks , the “Label Lab” will provide a proprietary educational, artistic, scientific, and inspiration area for MAGIC attendees by creating a unique space using Label Networks’ primary data charts and graphs, key trend summaries, global street photography, video clips from young people around the world, as well as groundbreaking artwork displays that reveal not only the latest trends in global youth street culture, but also provide inspiration and forecasts of what to expect within this dynamic and fast-changing marketplace in the future. Those who check-out the Label Lab at the show will receive a free Label Networks Youth Culture Street Trend Report following the show.
Surf Industry Manufactures Association:“The Dynamics of Global Youth Culture: Perspectives from the Microcosm of Surfing to Macro Trends in Fashion, Sports, Music + Technology” —Surf Industry Manufacturers Association, Cabo San Lucas, Mexico, May 19, 02006—Label Networks will reveal fresh primary research about perceptions of surfing and the lifestyle traits of surfing from a target demographic of those who “do not surf” but are interested in the sport to provide a realistic idea of what this new generation of young people thinks about surfing, as well as reveal potential market opportunities, particularly around the lifestyle aspects of surfing in general. The presentation will then extend to a Macro views based on Label’s primary data, images, and interviews across North America, Europe, Japan, and China, with authentic street-level knowledge, insight, and credible future forecasting about the key trends, influences, and motivations effecting 13-25-year-olds in fashion, style, sports, music, technology, and attitudes.
“Reaching the Connected Youth Consumer: Tapping their Personal Networks + Power of Persuasion”—E3 Expo, Los AngelesConvention Center, May 10, 02006. Session description from E3: “Fully immersed in their iPod, PSP, or 3G handsets, today's consumers are busy, actively sharing music and photos, streaming satellite radio, and communicating with friends via IM and blogs. They are too skeptical to be swayed by traditional print ads, 30-second spots, or marketing calls. Instead, pro blogs, programmed word of mouth campaigns, and strategically deployed armies of covert product ambassadors are among a marketer's secret weapons. This session will explore the influence factors that guide the purchasing decisions of today's youth market.”
“Global Youth Culture Street Trends + the Cross-Cultural Effects Motivating New Subcultures, Styles, and Attitude”—MAGIC Fashion trade show, Las Vegas, NV, February 22, 02006. Based on Label’s primary data, images, + interviews with thousands of young people across North America, Europe, Japan, + China, this presentation provides authentic street-level knowledge and insight about the emerging subcultures, influences, and motivations effecting 13-25-year-olds. Key topics include Fashion, Technology, Music, + Sports and how the interconnected influences are shaping new trends, where they’re taking place, and why.
“Internet According to Young People in the 21st Century”—AdTech Conference moderated by Nielsen/NetRatings, November 7th, 02005, New York, New York. Looking at where things are headed with young people online, Label Networks will present to advertisers, marketers, and technology executives top trends and forecasting about the internet habits, usages, and DIY culture of young people online.
“European Youth Culture Profiles—Trends in Fashion, Action Sports, with New Market Opportunities”--EuroSIMA Summit, September 28, 2005, Hossigor, France. Based on fresh research results from Label’s European Youth Culture Study 2005 covering the UK, France, Italy, Spain, and Germany, Label will present to the surfing industry in Europe just what’s taking shape across European youth markets and where things are headed.
“Global Youth Culture: Street Fashion, Music, Sports”—MAGIC Trade show, August 30, 2005, Las Vegas, NV. Label’s presentation provides authentic street-level knowledge, insight, and credible future forecasting about the trends, influences, and motivations effecting 13-24-year-olds in fashion, style, and attitudes from a cross-cultural perspective in North America, Europe, Japan, and China for 2006/07.
“Youth Americana 2010: Where the Market’s Headed, Key Subcultures, +Strategies for Being a Part of the Lifestyle”—Ziff-Davis, Electronic Gaming Summit, August 9, 2005, Sonoma, CA. Topics include Future Demographic Profiles, Key Subcultures such as Technology, Music, Fashion, Entertainment, and Sports, and Challenges and Solutions towards incorporating Youth-driven Strategies into Youth Culture Markets.
"Nike: Global Youth Culture" - Austin, TX --March 1, 2005
"Volvo Design Forum - Munich Germany"
Label Networks was among the presenters at the prestigious Volvo Sports Design Forum focusing on women in sports design, during the ISPO Winter Trade Fair in Munich, Germany, February 5, 2005.
"The Role of Research in the Snow Sports Industry" --Using gut instinct and research, including the peripheral influences of music, fashion, electronics, and lifestyle, towards tracking the changes and forecasting the future in the snow sports industry. Presentation at the Annual Snow Sports Industry Summit, Copper Mountain, CO, April 2, 02004.
"Demystifying Youth Culture"--Label Networks collects and delivers youth culture marketing intelligence to businesses worldwide, remaining at the forefront of youth trends through innovative, authentic quantitative and qualitative research. Kathleen Gasperini, Vice President, presents useful data on today's youth, which can unlock the secrets to successful outreach and prevention efforts. Presentation at the Youth Violence Prevention National Conference, Kansas City, KS, April 27, 02004.
“The Business of European Youth Culture: Trends and Opportunities”
in co-operation with Ispo winter trade show, Munich, Germany, February 1-4, 2004
“Youth Culture, Music, and Action Sports”
Levis, San Francisco, CA July 28-29, 2003
“The State of the European Boardsports Industry”
Ispo trade show Munich, Germany, June 28-July 1, 2003
“Women in Action Sports Marks the Future”
Action Girl trade show, Long Beach, CA, July 19, 2003
“The State of the Youth Culture Market: Growth Opportunities in North America, Europe, and Japan”
Nike, Nike Campus, OR, March, 2003
“Design Direction and Fashion Cross-over of Action Sports and Youth Culture”
DC Shoes, March, 2003
“Design Direction and Fashion Cross-over of Action Sports and Youth Culture”
Globe/Gallaz, February, 2003
“Music, Sports, and Fashion in Youth Culture”
OP, February, 2003
“Profiles of Action Sports: Skateboarding, Wakeboarding, Snowboarding, Surfing, BMX, Freestyle Motocross”
Vans Triple Crown Sponsorship Summit, October, 2002
“The State of Women in Action Sports 2002”
SIMA Surf Summit, March, 2002
“The State of Women in Action Sports 2002”
Action Sports Retailer Trade Show, September, 2002
