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European Youth Culture Study ‘04 Offers Valuable Access for Global Brands

Contacts: Kathleen Gasperini
Kathleen@labelnetworks.com; +310-745-3005
For Immediate Release:

January 28, 02004—Label Networks, Inc., the global marketing intelligence and research company known for obtaining authentic research from hard-to-reach markets, is offering global brands unique access to the influential European youth marketplace through a limited number of proprietary questions in their 2nd wave of European research on their upcoming 2004 European Youth Culture Study Research Program. With a spending capacity of more than €61 billion per year, the European youth market of 13-25-year-olds is a powerful demographic and an important culture to understand for businesses looking to grow and maintain relevancy in the future. However, increasing access to technology and information across a variety of different sources continuously influences the decisions of youth culture markets. Clearly, for young people, theirs has become a global upbringing. However measuring youth culture across European markets can be done effectively and quickly using the highest level of knowledge, the right methodology, key access, and experience in order to produce the most contemporary and authentic research results. This is what brands can expect in Label Networks' European Youth Culture Study 2004.

For businesses that need to measure brand perception, awareness, potential campaign effectiveness, or specific knowledge about the marketplace, this is the ideal opportunity to gain critical knowledge by asking your most significant questions in face-to-face interviews with thousands of young people across Europe. Each brand’s proprietary question is assembled with the assistance of Label’s Youth Culture Experts in order to assure that they are asked in the appropriate language and vernacular of the target audience and integrated properly into the flow of the overall field research survey. Using Label’s remote digital technology and highly-trained endemic field research teams, data is gathered from a variety of places within specific regions based on representative sampling in an unobtrusive, real-to-life format.

As in their 2003 Study, Label Networks second wave of research in Europe offers quantitative mathematical results based on statistical science--a universal language whose complexity all can appreciate and understand in the form of quantitative trends--then translated into actionable terms, useful concepts, and visual imagery in the form of qualitative editorial results about key findings. Results are offered by age, gender, ethnicity, and country, including Spain , Germany , the UK , France , and Italy , as well as from a pan-European perspective in order to understand the waves of transition, inspiration, influences, opinions, and brands in the broader picture significant among today’s youth.

Overall, the European Youth Culture Study 2004 is the next phase of Label Networks’ global youth culture program towards measuring the changing demographics, influences, markets, and opportunities through omnibus research studies throughout the world. For businesses tracking the shape of the youth market or for future forecasting, subscribing to Label’s authentic, on-going research is a fundamental step for building and embedding successful business strategies in the global youth marketplace.

Discounted pre-order subscriptions are currently available to the European Youth Culture Study 2004. Data-gathering takes place March-June, with research results posted beginning the following month.

Beginning March, 02004, subscribers to Label Networks’ North American Youth Culture Studies from 2001-2003, Japanese Youth Culture Study 2004, and European Youth Culture Studies, will also have access to the growing network of results through online subscriptions, including access to historical data, stories, and images.

For questions and inquiries about the European Youth Culture Study 2004 or online subscriptions to Label Networks’ other research programs, or for information about proprietary questions or custom research, consulting, and presentations, please contact Kathleen Gasperini or email info@labelnetworks.com; or call +310-745-3005.

About Label Networks:

Label Networks, Inc. is the leading youth culture marketing intelligence and research company covering the most trendsetting subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, authentic research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible team of Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and media about pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments. Clients: Vans, Harley-Davidson, LG, Footlocker, Siemens, Fox Sports Network, Braun, Salomon, Nike, Levi’s, Quiksilver, Billabong, DC Shoes, Globe/Gallaz, Xbox, Ford, Columbia Sportswear, Braun, Creative Artists Agency, Immortal Entertainment. Contact: Label Networks, Inc.; 6230-A Wilshire Blvd. #72 ; Los Angeles , CA 90048 ; (310) 745-3005; mailto:youthculture@labelnetworks.com; www.labelnetworks.com.

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