Launch of North American Youth Culture Consumer Research Study Brings New Opportunities for Brand-Leaders Seeking Fresh Trends + Street-level Authenticity

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March 15, 02006—Revealing consumer research results soon-to-be-released within Label Networks’ North American Youth Culture Consumer Research Study offers fresh, authentic, street-level knowledge, data, + trending information about the driving lifestyle traits, market opportunities, brands, influences, and patterns that are shaping the American youth landscape. The North American Youth Culture Consumer Research Study, produced bi-annually since 2000 by Label Networks, a leading global youth marketing intelligence + research company, comes from a diverse youth consumer sample including thousands of interviews with 13-24-year-olds from 48 regions, and 4 Canadian Provinces.

Based on Label Network’s proprietary in-depth field survey, which has evolved to best capture critical aspects of youth culture street trends and market opportunities, the North American Youth Culture Study continues to deliver new ways to understand this elusive and savvy marketplace, and to meet the expectations of global brands as well as intuitive youth market manufacturers who work primarily on instinct.

“We believe that the North American Youth Culture Study and all of its components, including our additional Profiles in key subcultures like Skateboarding, Snowboarding, Urban Culture, and the Latino Markets, not only helps industries that are outside of youth markets looking in, but also those who are core, and work from the inside-out. Our research has always been intended to not only show the state of the marketplace, but to push instinct forward and spark new ways of thinking—just like the youth market does in general,” explains Tom Wallace, President of Label Networks.

“American youth culture still leads many markets across the world in terms of sources of fashion, music, technology, action sports, entertainment, and general attitudes and inspiration,” continues Wallace. “For this reason, our North American Youth Culture Study subscription package is always the most highly anticipated among our global subscribers every year.”

In this year’s Spring Report of the North American Youth Culture Subscription Package are actionable results across a broad range of topics, including fashion, (with special reports on denim, T-shirts, and footwear), spending patterns, technology + electronics, video gaming, music, action sports, individual + team sports, entertainment patterns, marketing + advertising effectiveness, automotive preferences and car culture traits, food and beverages, lifestyle information, Internet, cell phones, future concerns, attitudes, changing styles, and influences.

The North American Youth Culture Consumer Research Study Subscription Package 02006 includes:

The Spring Report + Fall Report: Covering a wide-range of topics including historical patterns and information, primary data, charts, graphs
Macro Trends detailing high-level trends that are changing the landscape of the marketplace
Micro Trends with an emphasis on key primary data results that are most important to know about separated by gender, age: 13-14, 15-17, 18-20, 21-24
Profiles: In-depth profiles of leading segments of youth culture market trends in America including Skateboarders, Snowboarders, Urban Female, + Latino Profiles
Street Fashion Ethnography Report: Based on more than 900 edited images depicting trends in apparel, footwear, accessories, hairstyles, piercings, tattoos, + attitudes
Label Lab™ Newsletter delivered monthly covering one in-depth, timely topic
Weekly Label Lab Updates from our global field research network to provide greater details about fresh news, reviews street fashion trends, action sports, festivals, underground magazines, events, among other topics

For thought-leaders looking to maximize their strategies as they pertain to the youth marketplace, the North American Youth Culture Study 02006 subscription package provides authentic street-level information about what's really going on. Until April 15, Label Networks is offering a discounted subscription rate, including access to the 02005 results, for pre-subscribers to the upcoming release of the North American Youth Culture Study, Spring Report ’06. Scheduled release date of the Spring Report is April 30^th, 02006. Please contact us for our new rates, including our 02006 Global Subscription Package, including Europe, Japan, China, or for information about proprietary questions, custom research + consulting, or presentations, at (323) 630-4000; mailto:Kathleen@labelnetwors.com; www.labelnetworks.com.

About Label Networks:

Label Networks, Inc. is the leading global youth culture marketing intelligence + research company authentically measuring the most trendsetting and mainstream subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, fast research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible network of global Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and industry leaders about pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments. Global Youth Culture Studies include North America, Europe, Japan, + China, plus Profiles on Snowboarding, Skateboarding, Urban Female, +Latino Markets; Clients: Apple, Verizon Wireless, Burton, Vans, Braun, Siemens, LG, Footlocker, Tylenol, Pepsi, Motorola, Fuel TV, Fox Sports Network, Salomon, Levi’s, American Eagle, O’Neill Europe, Xbox, Playstation, Wizards of the Coast, Hasbro, Ford, Dodge, Columbia Sportswear, Warped Tour, Creative Artists Agency, Faith Popcorn, ElleGirl, ESPN International, Kraft Easy-Mac. Contact: Label Networks, Inc., 13101 Washington Blvd., Suite 100, Los Angeles, CA90066; (323) 630-4000; mailto:youthculture@labelnetworks.com; www.labelnetworks.com.