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Largest Youth Panel Network in North America to Provide Consumer Research for Global Brands, Agencies, and Youth Market Leaders
March 16, 02005--Label Networks, a leading global youth culture marketing intelligence and research company known for accessing hard-to-reach markets, has created the largest Youth Panel in North America to provide consumer response data fast for brands, agencies, and youth market industry leaders. The Youth Panel Network is an easy way for thought-leaders needing to find out what’s going on in youth culture by delivering fresh insight, fast data, and authentic street-level responses to what’s really happening and why in youth markets across the United States and Canada.
While most brands tend to rely on point-of-purchase sales data to determine market trends and brand tracking, what’s most valuable is fast and quantifiable consumer response data—especially in youth markets where consumer control continues to increase. Label’s Youth Panel Network is the missing link in getting this consumer research. Here’s how it works:
Brands, agencies, designers, record labels, video game producers, and others working in leading-edge youth culture markets can ask a series of questions to gain consumer data ranging from brand awareness and perception, size of market, design changes, popularity of bands, or track new market changes and opportunities by using the Youth Panel Network. The Youth Panel Network is comprised of a representative sampling of thousands of pre-screened young people who are passionate influencers between the ages of 13-25 from 48 regions in the United States and 4 Canadian Provinces. Brands interested in accessing the Youth Panel Network have the ability to submit proprietary questions, which Label Networks will then pose to the Panel the 1st of each month.
Results from the Youth Panel Network are delivered in a password-protected online area that’s proprietary for brands. Results statistically illustrate results based on age and gender (region and ethnicity also available), plus qualitative editorial explaining the results including a series of additional questions about youth culture lifestyle traits. Overall, the research provides forward-thinking industry leaders with an idea of what’s going on from a core, insider perspective, but also inspire new strategies and ideas as a “feed-forward” resource rather than just feed-back.
“American youth culture still leads many markets across the world in terms of sources of fashion, music, technology, action sports, entertainment, and general attitudes and inspiration,” say Tom Wallace, President of Label Networks. “For this reason, the Youth Panel Network is also vital for international leaders who need to measure ideas and the cred-factor it takes to be a real global player in youth culture.”
With the Youth Panel Network, clients get a multi-cultural sample from a variety of environments beyond the traditionally used sample cities of Los Angeles, Chicago, and New York. Research results are realistic and authentic from new sources that can help move an idea beyond cult status and into the mainstream. Speed of delivery is also an advantage of the Youth Panel Network, especially for those working in fast-changing and leading-edge industries such as music.
Ideas for usage of the Youth Panel Network include:
- Measure brand awareness, perception, marketing effectiveness
- Determine through which medium respondents discover new fashion, design
- Determine market changes and size of markets
- Determine pin-point personality profiles of your target market
For youth culture industry leaders looking to maximize their strategies as they pertain to the youth market in North America, the Youth Panel Network provides a vital resource tool for gaining consumer information and knowledge fast, at little expense, but with major benefits.
Label Networks is available to assist brands towards developing proprietary questions for the Youth Panel Network in order to make sure questions are written in the vernacular of the target markets and measuring exactly what’s needed. For information, contact Kathleen Gasperini at (310) 745-3005; or email info@labeletworks.com; www.labelnetworks.com.
About Label Networks:
Label Networks, Inc. is the leading global youth culture marketing intelligence and research company covering the most trendsetting subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, authentic research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible team of global Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and media about pinpoint consumer preferences gathered from face-to-face interviews and online from the heart of opinionated youth environments. Global Youth Culture Studies include North America, Europe, Japan, and China; Clients: Nike, Vans Warped Tour, Wizards of the Coast, Vans, Burton, Oakley, Harley-Davidson, American Legacy-The Truth, Footlocker, Fox Sports Network, Levi’s, Quiksilver Europe, Billabong Europe, DC Shoes, Xbox, Ford, Dodge, LG, Samsung, Motorola, Creative Artists Agency. Contact: Label Networks, Inc., 6230 Wilshire Blvd. #72, Los Angeles, CA 90048; (310) 745-3005; mailto:youthculture@labelnetworks.com; www.labelnetworks.com.
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