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Global Youth Culture News, Trends, Photos, and Research Studies Now Available Online
Contacts: Kathleen Gasperini
Kathleen@labelnetworks.com; +310-745-3005
For Immediate Release:
Los Angeles, CA, March 17, 02004—Free weekly online news stories and trend information about the global youth culture marketplace is now available online at www.labelnetworks.com, hosted by Label Networks, Inc., the youth culture marketing intelligence and research company known for obtaining authentic research from hard-to-reach markets. This latest online publishing move by Label Networks is part of their on-going development of a global youth culture think tank and research laboratory, called The Label Lab.
“The Label Lab gives us space to run some of the core news stories, research, and street photos from our writers, photographers, and artists who have access to various subcultures around the world,” says Label Networks’ Vice President, Kathleen Gasperini. “It’s also an area of incubation where you can see the threads between so-called errant details, such as stenciled graffiti art on a T-shirt or sneakers and facts about the iPod generation, or how the birth of snowboarding in China is shaping youth identity. These things are causing a ripple effect in the larger picture. Some people will get that and act on it--however, not always as a way to simply sell more products to young people, but to create something new of their own, inspired by other people’s genius.”
As part of their expanding online publishing model, Label Networks is also offering subscriptions online to their 02004 youth culture studies, including North America , Europe , Japan , and introducing China (starting with Beijing and Shanghai ). Online access will make it easier for subscribers to navigate through specific quantitative results and charts and qualitative editorial summaries, plus call-up related stories and photos about various subjects, including access to historical Label Networks’ newsletters, articles, and presentations. The online format also responds to clients’ needs for deeper analysis based on additional segmentation and charts (i.e., cross-tabulations by age and gender), historical comparisons, new personality profiles, and access to Label’s photo and fashion ethnography library with thousands of categorized images that capture attitude, style, and expression.
Online subscriptions to Label Networks marketing intelligence and research benefits global brands that need to compare information across cultures, as well as smaller companies who need to work within limited budgets. Custom online subscriptions allow different levels of access to specific topics based need and budget. People can also subscribe to Label Networks’ monthly online newsletter for in-depth quantitative and qualitative information, trend news, charts, and photos.
For questions and inquiries about online subscriptions to Label Networks or for information about our custom research services, including event research, consulting, and presentations, please call +310-745-3005; or email info@labelnetworks.com.
About Label Networks:
Label Networks, Inc. is the leading youth culture marketing intelligence and research company covering the most trendsetting subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, authentic research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible team of Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and media about pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments. Clients: Vans, Harley-Davidson, LG, Footlocker, Siemens, Fox Sports Network, Braun, Salomon, Nike, Levi’s, Quiksilver, Billabong, DC Shoes, Salomon, Sole Technology, Xbox, Ford, Creative Artists Agency, Immortal Entertainment, the Warped Tour, Vans Triple Crown of Action Sports series. Contact: Label Networks, Inc.; 6230-A Wilshire Blvd. #72 ; Los Angeles , CA 90048 ; (310) 745-3005; info@labelnetworks.com; www.labelnetworks.com.
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