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Largest Snowboard Consumer Research Study Provides Most Current Insight, Market Opportunities, State of the Industry,
+ Future Forecasting
April 19, 02005--Label Networks, a leading global youth culture marketing intelligence and research company, has created the largest most in-depth consumer research study ever produced about the state of the snowboarding industry based on fresh data fielded in March-April, 02005, from thousands of 13-24-year-olds across North America. The research results go beyond the measure of general statistics of top brands and participation numbers by also comparing lifestyle traits of those who snowboard with those who do not, and why this is. Overall, the Snowboard Study* provides the freshest insight about the marketplace including where things currently stand, where they’re headed, and where new market opportunities lie.
“The Snowboard Study was intended to meet several goals,” says Kathleen Gasperini, SVP of Label Networks and a snowboarding industry veteran. “We questioned why the sport wasn’t growing at the rate it could be, knowing how many young people wanted to ride. At Label Networks, we are constantly talking with 13-24-year-olds across North America, Europe, Japan, and China who tell us what they want to do, what they dream of becoming, and why. We run across young people who don’t have the slightest idea of how to get started or don’t feel the sport is for them—even though they say it’s the coolest or they would like to check it out. This is disconcerting. Demographics such as Latino and especially the African-American demographics have incredible potential in the United States plus many more, as we’ve seen with the women’s marketplace. By comparing those who ride with those who don’t, including their lifestyle traits, spending, communication patterns, attitudes, and psychodemographics, for example, the industry as whole can gain new knowledge in terms of potential opportunities and how to achieve new growth. The results have challenged us to look at the snowboarding industry with fresh eyes.”
While the snow industry relies on retailer research and point-of-purchase sales data to determine market trends and brand tracking, what completes the triangle is fresh quantifiable consumer response data—especially in youth markets where the greatest growth potential lies and where consumer control is increasing the fastest. This has been the missing link in determining what’s happening in the marketplace and why in terms of tracking trends and potential new markets in snowboarding.
For industry leaders looking to maximize their strategies as they pertain to the marketplace in snowboarding in North America the Snowboard Study provides a vital resource for gaining consumer research results and knowledge fast, at little expense, but with major benefits. Introductory rate is $995USD. Final results will be posted mid-May. For more information about the Snowboard Study, research methodology, or to obtain an introductory subscription, please contact Label Networks at info@labelnetworks.com; (310) 745-3005; fax: (310) 270-5029; Label Networks, Inc., 6230 Wilshire Blvd. #72, Los Angeles, CA90048.
Stay tuned for Label Networks’ Skateboard Study coming out later this year regarding the state of the skateboarding industry, market growth, and future forecasting.
*Some of the topics included in the Snowboard Study:
• Demographic Profiles: Snowboarders vs. Non-Snowboarders (but would like to learn to ride)
• Favorite brands, hard-soft goods, accessories
• Brand influences, spending patterns, influences
• Projected growth opportunities—inside snowboarding and outside influences
• Where they shop and why and what they plan on getting
• Where they find out about new brands and styles
• Sporting equipment currently owned, plan on buying
• Resort questions: Favorite, travel, spending, influences
• Favorite websites, magazines, events, music, video gaming
• Sports camp questions
• Snowboard Participation Patterns and Profiles
• Lifestyle traits of snowboarders vs. non-snowboarders
• Apparel preferences outside of snowboarding
• Internet preferences, habits, communication patterns, IM-ing
• Where the greatest challenges lie: dying markets; new markets
• The ripple effect of youth lifestyle on snowboarding
• Future concerns from snowboarders vs. non-snowboarders
• Attitudes, opinions, psychodemographics of snowboarders vs. non-snowboarders and potential snowboarders
• Ideas + Solutions for increasing growth
About Label Networks:
Label Networks, Inc. is a leading global youth culture marketing intelligence and research company covering the most trendsetting subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, authentic research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible team of global Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and media about pinpoint consumer preferences gathered from face-to-face interviews and online from the heart of opinionated youth environments. Global Youth Culture Consumer Studies include North America, Europe, Japan, China, and European Boardsports Retailer Study; Clients: Nike, Vans Warped Tour, Wizards of the Coast, Vans, Burton, Oakley, Harley-Davidson, American Legacy-The Truth, Footlocker, Fox Sports Network, Levi’s, Quiksilver Europe, Billabong Europe, DC Shoes, Xbox, Ford, Dodge, LG, Samsung, Motorola, Creative Artists Agency. Contact: Label Networks, Inc., 6230 Wilshire Blvd. #72, Los Angeles, CA 90048; (310) 745-3005; mailto:youthculture@labelnetworks.com; www.labelnetworks.com.
