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European Youth Culture Consumer Research Study Launches Across
UK, France, Germany, Italy, and Spain
June 28, 02005—Label Networks, a leading global youth marketing intelligence and research company, has successfully launched the largest European youth consumer research program ever conducted based on thousands of face-to-face interviews with 15-25-year-olds across 5 countries, marking the 3rd annual release of their European Youth Culture Consumer Research Study.
“Western European youth lead many market trends, especially in fashion, music, and technology—often influencing and shaping what will take place in large parts of Eastern Europe,” says Tom Wallace, President of Label Networks. “For this reason, our European Youth Culture Study is highly anticipated among our global subscribers, particularly brands and designers needing a cross-cultural viewpoint of fresh European insight about youth culture each season.”
Global subscribers to the European Youth Culture Consumer Research Study 2005 receive research results by each country, plus a pan-European report with cross-cultural comparisons. Information is provided in an easy-to-read study format with quantitative charts and graphs and qualitative editorial summaries covering a broad range of topics, including fashion, (with special reports on denim, T-shirts, and footwear), spending patterns, technology, electronics, mobile phones, internet activities, video gaming, music, sports, entertainment patterns, marketing and advertising, food and beverages, lifestyle information, future concerns, psychodemographics, attitudes, influences, religion, politics, and more.
The European Youth Culture Study 2005 also includes:
- Macro Trends detailing high-level trends that are changing the landscape of the marketplace
- Micro Trends with an emphasis on key primary data results that are most important to know about separated by gender, age, and region
- Historical Data Comparisons going back in some cases to our 2003 European Youth Culture Study to quantify the waves of change
- Marketing and advertising ideas based on the overall research results
- International Cross-Cultural Comparisons: In some cases, including comparative results from our North America, Japan, and China Youth Culture Consumer Research Studies
- Related Stories from our global field research network to provide greater details about specific subjects, such as reviews from Bread and Butter in Barcelona and Berlin, ISPO in Munich, top festivals in Europe, the Iceland Airwaves, and underground magazines, trends, and fashion news
As part of a subscription to Label’s European Youth Culture Study 2005, subscribers receive a mini “Cred Report” detailing what’s hot and what’s not in European Fashion, Accessories, Electronics, Activities, Current Issues, Sports, and Music, plus on-going updates and analysis of data, special reports, street-photography, and the renowned monthly “Label Lab Newsletter” about global news and trends.
For international players looking to maximize their business strategies with powerful insider knowledge about the youth marketplace, a subscription to the European Youth Culture Study 02005 provides vital information about the demographic profile, economic and cultural threads of influence, and the overall impact this market has on other global youth markets. Early subscriber discounts are now available until July 15, 02005. Contact info@labelnetworks.com or call (310) 745-3005 for more information.
For those also needing core consumer data and authentic street-level research and marketing intelligence about North America, Japan, and China, please contact us about our 2005-2006 Global Subscription Package; or for information about proprietary questions, custom research and consulting, or presentations, call (001) 310-745-3005; or email info@labelnetworks.com; www.labelnetworks.com.
About Label Networks:
Label Networks, Inc. is the only global youth culture marketing intelligence and research company authentically measuring the most trendsetting and mainstream subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, fast research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible network of global Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and media about pinpoint consumer preferences gathered from face-to-face interviews and online from the heart of opinionated youth environments. Global Youth Culture Studies include North America, Europe, Japan, and China, plus the North American Snowboarding and Skateboarding Consumer Research Studies; Clients: Apple, Oakley, Burton, Vans, Braun, Siemens, LG, Footlocker, Tylenol, Pepsi, Motorola, Fuel TV, Fox Sports Network, Salomon, Levi’s Europe, Quiksilver Europe, Billabong Europe, DC Shoes, Xbox, Playstation, Wizards of the Coast, Hasbro, Ford, Dodge, Columbia Sportswear, Warped Tour, Creative Artists Agency, Faith Popcorn, ElleGirl, ESPN International, Kraft Easy-Mac. Contact: Label Networks, Inc., 13101 Washington Blvd., Suite 100, Los Angeles, CA90066; (310) 745-3005; mailto:youthculture@labelnetworks.com; www.labelnetworks.com.
