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Youth Culture Sponsorship + Advertising Effectiveness Report Reveals New Opportunities, Major Influences, + Fresh Ideas for Reaching Savvy Consumers
June 14, 02007—According to fresh results released today from Label Networks’ Sponsorship + Advertising Effectiveness in Youth Culture—North America Report ’07, it’s clear that there’s massive new opportunities in sponsorship and advertising programs for obtaining the greatest reach, perception, and awareness among youth culture today. The Report, produced by Label Networks, a leading global youth culture marketing intelligence and media company, provides fresh consumer insight and analysis that indicates how, where, and why this new generation of consumers is influenced most by specific sponsorship programs, plus the state of advertising effectiveness, including what’s hot and what’s over, in addition to quantifying effective grassroots and viral marketing ingenuity via specific industries and unexpected communication formats.
“Fascinating results have been produced from our Sponsorship + Advertising Youth Culture Report,” says Tom Wallace, President of Label Networks. “Results illustrate the mercurial adaptation and success of those who have not only tapped the vein among America’s youth culture markets, but pushed trends forward through unique and creative sponsorship and advertising campaigns, while exposing the near-tragic and almost comical disconnect of others when trying to reach today’s generation of new consumers.”
The intention of Label Networks’ Sponsorship + Advertising Effectiveness in Youth Culture Report resulted from the company’s frustration with the lack of creativity within sponsorship and ad programs to reach youth culture in general. Given the company’s history covering events and advertising from the most underground to mainstream, combined with frequent new requests for more information about this topic, Label Networks created a fresh set of consumer questions posed to a representative sampling of more than 5,000 13-25-year-olds to quantify what’s going on in sponsorship and advertising effectiveness and to determine where new opportunities exist.
“I’m sure the truth of the results will astonish many people out there, given that they challenge many traditional formats and perceptions of what works for reaching the world’s most savvy demographic of new consumers,” says Kathleen Gasperini, Senior Vice President, and lead analyst on the project. “But there will be many others who seek insight from a different angle who will find the results inspiring and extremely useful in more ways than they may have initially expected.”
Topics in the Sponsorship + Advertising Effectiveness in Youth Culture Report include:
- Sponsorship programs that reach youth culture most effectively
- Influences effecting purchasing + lifestyle decisions among 13-25-year-olds
- Influence of sponsorship on spending patterns + product purchases
- Influence of music on spending patterns + product purchases
- Top Ads seen lately + why they connect to the marketplace
- Preferred types of advertising vs. advertising young people are just so over
- Methods to best capture youth culture target demographics via sponsorship campaigns + ads
- Effectiveness of viral marketing, word-of-mouth promotion, + grassroots sponsorship: which works best for specific target markets
- Relationship between music + sponsorship; sports + sponsorship; celebrity + sponsorship
- Best free-give-aways or “swag” that have the most memorable effects on-site + post-event
Sponsorship + Advertising Effectiveness in Youth Culture Report includes actionable results provided in an online format for ease of navigation with a printable option, resulting in more than 100 pages, and includes actionable Macro Trend Editorial Summaries for each topic for a quick read on key trends, plus charts and graphs by topline, by gender, and age groups including: 13-14, 15-17, 18-20, and 21-25.
For sponsorship and advertising directors and campaign managers looking to maximize their strategies as they pertain to reaching and being relevant within the youth marketplace, the Sponsorship + Advertising Effectiveness in Youth Culture Report provides the most authentic, timely, and street-level information currently available. Cost is $495. This Report is free for Label Networks’ subscribers of the North American Youth Culture Study 02007. For more information, or to subscribe directly, go to www.labelnetworks.com.
About Label Networks:
Label Networks, Inc. is a leading global youth culture marketing intelligence + media company authentically measuring the most trendsetting and mainstream subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, fast research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible network of Global Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and industry leaders about pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments. Global Youth Culture Studies include North America, Europe, Japan, + China, plus Profile Reports including Hispanic/Latino Market Report; Digital Lifestyle Report; Humanitarian Report (Green Marketing); Small Brand + Retailer Report; Clients: Apple Computer, Burton, Adidas, Braun, Motorola, Nokia, Footlocker, Oakley, Spy Optic, Levi Strauss, American Eagle, O’Neill Europe, Playstation, Hasbro, Ford, Dodge, Reebok, K-Swiss, DC Shoes, Fox Racing, Creative Artists Agency, Kraft Easy-Mac, AT&T. Contact: Label Networks, Inc., 13101 Washington Blvd., Suite 100, Los Angeles, CA 90066; (323) 630-4000; mailto:youthculture@labelnetworks.com; www.labelnetworks.com.
