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Label Networks' Global Teen and Youth Culture Research Studies Unveil Cross-Cultural Trends Driving Youth Markets in North America, Europe, Japan, and China
Contacts: Kathleen Gasperini
Kathleen@labelnetworks.com; +310-745-3005
For Immediate Release:
Los Angeles, CA, July 27, 02004—Revealing research results now being released in a series of unparalleled Global Teen and Youth Culture Studies based on thousands of face-to-face interviews with 13-30-year-olds across several countries and regional cultures, provide the 1st authentic sources of detailed consumer insights into the dynamics that drive global youth trends. These Global Youth Culture Studies produced by Label Networks, Inc., the only marketing intelligence and research company to cover global youth culture, provide the most in-depth quantitative and qualitative information ever produced about young people across cultures.
As global research becomes the new standard for basic knowledge for even the most localized trendsetting brands, retailers, and agencies, the results to such Global Teen and Youth Culture Research Studies guide, predict, and answer important questions about the changing landscape, influences, and lifestyle patterns of the marketplace across the United States, Canada, France, Germany, Spain, Italy, the United Kingdom, Japan, and China.
“We live in a dynamic world so looking at the marketplace not only by country, but across cultures, is essential for every sized brand today,” says Tom Wallace, President of Label Networks. “You can walk past a big idea if you have your own cultural blinders on, so it’s important to keep abreast of what’s going on from a global level to know where a new influence or trend is taking shape. This is especially important in youth markets which are part of a more interdependent world. If you can’t maintain a strong connection with youth, then you will lose them. The 15 year old becomes 20 some day and if you miss something important or think it’s a fad instead of a new standard, you’re in real trouble.
“[Our Studies] are unique tools that allow companies to gauge where they fit in and to see not only at a core, street level what these kids are doing and what they’re saying and how they’re reacting and why, but also their influences on a global level. Point-of-purchase data won’t tell you this and neither will the latest fashion trends from Paris catwalks.”
Label’s Global Teen and Youth Culture Studies measure the details of the changing demographics, influences, markets and opportunities, plus the motivations, lifestyle traits, and preferences that shape youth trends, such as where they spend their money, how they use technology, communicate to others, their media and entertainment patterns, preferences and influences in music, sports, cars, food and beverages, electronics, video gaming, fashion trends, and top brands, among many other topics.
For businesses tracking the shape of the emerging new youth culture market in China , including Beijing , Shanghai , and Hong Kong , a limited number of proprietary questions are still available on the field research survey launching in these markets in October, 02004, with results available within the China Youth Culture Study 02005 to be released January, 02005.
Online subscriptions to individual Studies or a discounted Global Teen and Youth Culture Studies Subscription are now available for brands, agencies, and people who need core metrics and insider knowledge about the influential youth culture marketplace. For questions and subscription costs, or for information about proprietary questions or custom research, consulting, and presentations, please contact Kathleen Gasperini or email info@labelnetworks.com; or call +310-745-3005.
About Label Networks:
Label Networks, Inc. is the only global youth culture marketing intelligence and research company covering the most trendsetting and mainstream subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, authentic research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible team of global Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and media about pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments. Global Youth Culture Studies include North America, Europe, Japan, and China; Clients: Kraft Foods, Vans, Harley-Davidson, LG, American Legacy-The Truth, Footlocker, Tylenol, Siemens, Fox Sports Network, Braun, Salomon, Oakley, Levi’s, Quiksilver Europe, Billabong, DC Shoes, Xbox, Ford, Burton, Columbia Sportswear, Warped Tour, Creative Artists Agency, Immortal Entertainment. Contact: Label Networks, Inc.; 6230 Wilshire Blvd. #72 ; Los Angeles , CA 90048 ; (310) 745-3005; mailto:youthculture@labelnetworks.com; www.labelnetworks.com.
