Special Invitation to The Business of European Youth Culture: Trends and Opportunities Presentation

Special Invitation to "The Business of European Youth Culture: Trends and Opportunities" Presentation

Contacts: Kathleen Gasperini
Stefanie Gerhardt
Gerhardt@ispo.com; +49-89-94920610 For Immediate Release:
August 15, 2003--Label Networks, Inc., the leading youth culture marketing intelligence and research company covering the most trendsetting subcultures in the world, in co-operation with ispo, the world's largest comprehensive trade show for sporting goods and sports fashion, would like to invite you to a special presentation, called "The Business of European Youth Culture: Trends and Opportunities," based on topline results from the first European Youth Culture Study ever completed. The presentation is being held October 7, 2003, in Munich, Germany, at the conference room press center east, 2nd floor, Neue Messe M�nchen at 11:00 a.m.

"The Business of European Youth Culture: Trends and Opportunities" presentation is intended for global brands, agencies, and media who need fresh research and knowledge for planning effective and targeted international business strategies that relate to consumer perspectives from the desirable youth market, including what influences young people most, in each country, where trends and patterns are headed, and why.

The European Youth Culture Study was conducted during the months of April-August, 2003, by Label Networks' marketing intelligence and research analysts using their remote methodology and endemic field research teams in each country. More than 2,500 face-to-face interviews were conducted in a multiple of languages from key locations that attract young people most. This Study is the first comprehensive knowledgebase defining the pan-European youth demographic of 13-25-year-olds' preferences, habits, opinions, purchasing patterns, and influences in music, fashion, sports, technology, communication patterns, and general lifestyle goals, interests, and concerns about the future. The Study also determines the psychodemographic profiles of the youth marketplace based on individual characteristics and traits, offering global brands additional insight about cause-and-effect relationships in buying patterns. Countries profiled include the UK, Germany, Spain, France, and Italy.

Following "The Business of European Youth Culture" presentation will be short break followed by a second presentation intended for brands interested in the influential and popular boardsports industry in Europe, called "The State of the European Boardsports Industry." First showcased at ispo summer trade show, this presentation is based on critical knowledge from key research findings from the first pan-European Boardsports Retailer Study conducted among retailers in surfing, skateboarding, and snowboarding.

Please RSVP to this invite-only event as seating space is limited. The agenda is as follows: Beginning at 11:00 a.m., the 60-minute presentation, "The Business of European Youth Culture: Trends and Opportunities," followed by a Q&A session conducted with Label Networks' European Youth Culture project managers. At 1:00 p.m. the second presentation, "The State of the European Boardsports Industry." Catering will be provided. Please contact: Elisabeth Kandler at ispo; kandler@messe-muenchen.de; +49-89-949-20611; or Kathleen Gasperini at Label Networks: Kathleen@labelnetworks.com for registration information or questions.

About Label Networks:
Label Networks, Inc. is the leading youth culture marketing intelligence and research company covering the most trendsetting subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, authentic research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the youth marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible team of Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and media about pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments. Clients: Vans, Salomon, Nike, DC Shoes, Blockbuster, Xbox, Ford, Globe/Gallaz, OP, Creative Artists Agency, Immortal Entertainment, Warped Tour, Sprite Liquid Mix Tour, Vans Triple Crown Series, various consumer and trade media, and trade shows. Consumer market research studies available: North American Youth Culture Study 2002 and 2001; The State of Women in Action Sports 2001-02; Action Sports Profiles: Snowboarding, Surfing, Skateboarding, Wakeboarding, Motocross, BMX; Music: The Power and Influence on the Youth Marketplace; The International Youth Culture Study. Contact: Label Networks, Inc.; 6230-A Wilshire Blvd. #72; Los Angeles, CA 90048; (310) 745-3005; info@labelnetworks.com; www.labelnetworks.com. About ispo:
ispo is the world's largest comprehensive trade show for sporting goods and sports fashion covering the most important segments of the market. ispo is the most important meeting place for manufacturers, retailers, distributors, designers, the media and athletes, building the center of the international sports community. Twice a year it is the source for trends and innovations coming out of the sport and influencing all kinds of businesses. Global brands and trendy small labels are presented in authentic environments-the sports communities. ###