Label Networks Releases a Revealing 2nd North American Youth Culture Study

For Immediate Release:
September 9, 2002, Los Angeles, CA - Label Networks, Inc., the youth culture marketing intelligence and research company known their authentic, core research from hard-to-reach markets, has just released their 2nd annual North American Youth Culture Study on 13-30-year-olds. The youth study, which is available to companies, media, agencies, and event promoters, contains revealing new information and significant pattern changes in the youth marketplace based on economic and cultural changes over the past year. Data was derived from thousands of face-to-face interviews from across North America via the 49-city Vans Warped Tour, an American institution of touring music and action sports festivals that attract 500,000 young people annually. The tour provided the ideal Petri dish of youth Americana providing a diverse, rich study, which includes both quantitative and qualitative analysis of 13-30-year-olds' preferences, habits, purchasing patterns, and influences in music, action sports, video gaming, electronics, beverages, automotive, cell phone usage, food, fashion, and lifestyle. "For the 2nd year, Label Networks has tapped into what thousands of young people are thinking," says Kevin Lyman, founder and producer of the Vans Warped Tour, about the Label Networks' study. "This core information is for smart business people who want to know what's really going on and are actively getting involved in the youth market." The North American Youth Culture Study helps businesses get in tune with the elusive and desirable youth market with information such as what influences kids most and where purchasing patterns are headed and why. "For example, when you start talking to thousands of young people face-to-face and go into places throughout the Midwest or Fargo," says founding partner Tom Wallace who headed up the on-site research, "you begin to see the threads of influence-that they have a lot of money and they spend it on specific categories. You understand why they spend the way they do; you see the patterns and trends." Unlike "faceless" surveys over the internet or phone, Label Networks' market researchers gather quantifiable information digitally, using remote hand-held technology in face-to-face interviews, so that they always know who they're talking to, what respondents look like, how they react, and what's being communicated. While quantifiable data is collected digitally, qualitative information is also gathered, including what kids say above and beyond the survey questions asked. Overall, Label Networks studies include quantitative charts, tables, and graphs, plus qualitative editorial summaries, cultural patterns, ethnography, and psychodemographic portraits, including pictures. A subscription to the North American Youth Culture Study 2002 includes 2, 4-color hard-copies, plus a free electronic file of the 2001 Study, a formal consultation about important key findings, and a subscription to the Label Networks Youth Culture online newsletter. Interested buyers may also purchase separate, smaller reports from The North American Youth Culture Study 2002 based on topic, including music, fashion, sports, electronics, automotive, cell phone, video gaming, food and beverages. To inquire about prices, call (310) 745-3005 or email info@labelnetworks.com or youthculture@labelnetworks.com. *For a limited time, Label Networks will also be offering an opportunity for companies to pre-purchase their own proprietary research questions on one or more Label Networks' remote surveys slated for launch across North America in 2003. To pre-purchase questions and reserve space, please call (310) 745-3005; info@labelnetworks.com.

About Label Networks:
Label Networks, Inc. is the leading youth culture market research and consulting firm covering the most trendsetting subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, authentic research about the fast-changing landscape. Label created new methods to gain constantly fresh data about the youth marketplace accurately and quickly with a combination of remote, hand-held data-acquisition and analysis systems, and a credible team of researchers, marketers, and journalists. Together, Label measures, then reports pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments. Clients include: The American Legacy Foundation: The Truth campaign, Avery, Vans, Vans Warped Tour, Nike, CAA, Boarding for Breast Cancer Foundation, Gillette/Satin Care, MAGIC fashion trade show, Worth Global Style Network, and various consumer publications. Consumer market research studies available: North American Youth Culture Study 2002, and 2001, The State of Women in Action Sports 2001-02, DJ Culture of North America 2002. For more information about Label Networks, contact:
Kathleen Gasperini
(310) 745-3005; info@labelnetworks.com