REVEALING STUDY SHOWS 1 OUT OF 3 YOUTHS PREFER TO DRINK WATER

For Immediate Release:
Contact: Kathleen Gasperini
(310) 745-3005, info@labelnetworks.com October 1, 02001, Seattle, WA--In a revealing study released this month by market research firm, Label Networks, Inc., results show that young people ages 14-25 in North America have a stronger beverage preference for drinking water than previously thought. The study statistically shows that 1 out of 3 people in this age group prefer drinking water, compared with other beverages such as soda, iced tea, juice, and energy drinks. In addition, Label Networks’ research shows that females clearly prefer drinking water to any other beverage. Water preference also increases with age. Over 21 (both male and female) water becomes the preferred choice of beverage. Geography was also proven to be a statistically significant factor in preferences for alternatives to water such as soda, iced tea, juice, and energy drinks. Based on their intensive research study analyzing youth lifestyle preferences, beverage preference was just one of several revealing facts Label Networks had recently uncovered. Their report, “Youth Culture” is based on survey results gathered using their proprietary hand-held data-acquisition technology from more than 1,600 participants, ages 14-25, who attended the Vans Warped Tour, which is the largest annual summer musical festival across North America. Survey results were gathered digitally from attendees then processed into quantitative market research reports in near real-time as the tour traveled across the continent over a 6-week timeframe. As a result, the Youth Culture Report represents the fastest turn-around and most current market research ever completed on North American youth preferences. “We were surprised that over a broad geographic region, such a high percentage of respondents said water was their choice of beverage,” says founding partner, Tom Wallace, who headed up the field research. “In face-to-face interviews, kids’ basic response was that water simply does the trick.” Label Networks’ guerrilla market research methodology, technology, and quantifiable results have generated significant interest in the past few months with the launch of their reports, “Youth Culture” and “Women in Action Sports.” Using their remote data-acquisition tools, Label Networks has cracked the speed barrier for analyzing consumer behavior, attitudes, purchasing patterns, and public opinion in hard-to-reach markets. To learn more about Label Networks’ customized market research services or market research trend reports, go to www.labelnetworks.com, or call (310) 745-3005; or email info@labelnetworks.com.