Retailer's Guide to Global Youth Culture Street Fashion Trends

Retailer’s Guide to Global Youth Culture Street Fashion Trends

Released Today by Label Networks

October 1, 02006—Based on demand from retailers wanting access to Label Networks’ marketing intelligence about global youth culture markets, the company has put together anexclusive report for qualified retailers based on consumer opinions of 13-25-year-olds about preferences, influences, and shopping patterns when it comes to Fashion, Brands, Stores, Denim, T-shirts, Shorts, Footwear, and youth perceptions about countries producing the Freshest Fashion Trends. The first of its kind, this report provides retailers insider, in-depth information about young people and their influences and opinions when it comes to fashion, plus trends in terms of where things are headed, and why.

Based on fresh, authentic, and representative sampling of thousands of young people across North America, Europe (UK, France, Italy, Spain, Germany, + Pan-European), Japan, and China (Shanghai, Beijing, + Guangzhou), the Retailer’s Guide to Global Youth Culture Street Fashion Trends include actionable results, plus cross-cultural threads of influence that allows subscribers the ability to see the sources and influences of trends and ideas, and where they may be headed next.

Highlights from the Retailer’s Guide to Global Youth Culture Street Fashion Trends include:

Footwear shopping online continues to be a leading category of fashion apparel purchased online by 13-24-year-olds
Spending on Denim jeans, T-shirts, + Footwear, particularly sneakers have increased on average since Spring ’06
Skateboarding is the top sport females 13-24-years-old want to learn the most—percentages age higher than males for 3^rd year in a row
Specific Snowboarding Brands are poised for becoming the hot new “lifestyle apparel brands” based on associations among youth culture—even among those who don’t ride
Top T-shirt brands continue to include a percentage of action spots-inspired labels, but now the category includes high percentages of crossover brands such as American Apparel, American Eagle, and Hollister in North America, and H&M, Topshop, and Zara in Europe
Biggest turn-offs for in-store shopping among males are the “Sales Person” whereas for females it’s “Nothing Fits Right”
Stores and TV have dropped the most as the leading source for “finding out about new fashion trends and styles”
Males are more likely to find out about new fashion trends and styles from Friends, whereas females have a higher percentages that find out from Magazines and Stores
Thrift/Vintage have increased the most in terms of where young people buy their clothes mostly

The Retailer’s Guide to Global Youth Culture Street Fashion Trends ‘06 subscription package also includes:

The Global Youth Culture Street Trend Fashion Report—Colorful, image-packed report based on street fashion trends, retail, music influences, and more across North America, Western Europe, Japan, and China
Weekly Updates from our global field research network to provide greater details about fresh news, reviews of street fashion trends, music, sports, festivals, underground magazines, events, retail hotspots, + emerging subcultures
Macro Trend Summaries detailing high-level trends written in an easy-to-understand format about the changing landscape of the marketplace within each topic

For retail-leaders looking to maximize their strategies as they pertain to the youth marketplace, the Retailer’s Guide to Global Youth Culture Street Fashion Trends provides authentic street-level information from a consumer-perspective that’s vital for staying ahead of the curve in the fast-changing marketplace of youth culture. For information about subscribing, go to: http://www.labelnetworks.com/Retailer_Report_2006.cfm or email info@labelnetworks.com; www.labelnetworks.com.