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Japan Youth Culture Study Released Today Causes Ripple Effects in Global Youth Markets as New Trends are Revealed
November 15, 02005—According to fresh results released today from Label Networks’ 3rd annual Japan Youth Culture Consumer Research Study 02005, young people 15-25-years-old are re-shaping Japanese market trends motivated mostly by new technology and communication patterns, unique preferences and influences for where they spend their money, adopt fashion, take up new sports, and influences from music, entertainment, global media, marketing, and more. The Study, produced by Label Networks, the leading global marketing intelligence and research company covering global youth culture, provides fresh consumer research results that indicates how a new generation has come into their own, where they’re pushing market trends, and the potential ripple effects this will have across North America, Europe, and China.
“While young people in general deal with identity issues, it’s even more apparent in Japan where an entire generation is breaking out of a naiveté and developing a culture that’s unique in a futuristic way,” says Label Networks President, Tom Wallace. “Japan’s mercurial adaptation of new trends comes from a long history of their fascination with new things, even dating back to the Kabuki stage actors in the 18th century. Combined with a great number of people living within limited space, new ideas morph quickly into one another.”
The results among Japanese youth are that new trends are pushed to incredible extremes—which have provided inspiration for global designers, technologists, stylists, and even hair designers for several years. But while the culture of Japan is steeped in poetic rituals and tradition, the youth market is also living in a neon, fashion-heightened, technology rich society, which results in a living oxymoron.
“When comparing the youth market of Japan with our North American and European Youth Culture Studies, it becomes even more clear just how compulsive this society is and their reaction to the historical emphasis on conformity,” continues Wallace. “Our latest Japanresearch tells a new story about today’s generation and the future—which is both incredibly exciting and very telling about where certain opportunities exist and why.”
Label Networks’ immersive, street-level research methodology was crucial for gaining core, authentic information from the Japanese youth market. Using highly trained endemic Japan field research managers who were attuned to the target market and cultural vibe, data was gathered unobtrusively by using our remote, digital data-gathering methods in face-to-face interviews including top locations such as Tokyo, Yokohama, Osaka, Nagoya, Sapporo, Kobe, Kyoto, Fukuoka, Kawasaki, Hiroshima, Kitakyushu, and Sendai.
Subscriptions to the Japan Youth Culture Consumer Research Study 02005 include research results provided in an easy-to-read, online study format with quantitative charts and graphs and qualitative editorial summaries covering a broad range of topics, including fashion, (with special reports on denim, T-shirts, and footwear), spending patterns, technology, electronics, mobile phones, internet activities, video gaming, music, sports, entertainment patterns, marketing and advertising, food and beverages, lifestyle information, future concerns, psychodemographics, attitudes, influences, religion, politics, and more.
The JapanYouth Culture Consumer Research Study 2005 also includes:
- Macro Trends detailing high-level trends that are changing the landscape of the marketplace
- Micro Trends with an emphasis on key primary data results that are most important to know about separated by gender, age, and region
- Marketing and Advertising Ideas based on the overall research results
- “Cred Report”: What’s hot and what’s not detailing Fashion, Accessories, Electronics, Activities, Current Issues, Sports, and Music
- Related Stories from our global field research network to provide greater details about specific subjects, such as reviews from street fashion trends, action sports, festivals, underground magazines, and youth culture news
- Label Lab™ Newsletter (a $1,000 value) delivered monthly covering global trends and news
For brands, agencies, and industry leaders who need core metrics and insider knowledge about this influential youth culture marketplace, a subscription to the JapanYouth Culture Consumer Research Study 02005provides vital information about the demographic profile, cultural threads of influence, and the overall impact this market has on other global youth markets. Contact info@labelnetworks.com or call (310) 745-3005 for more information.
About Label Networks:
Label Networks, Inc. is the leading global youth culture marketing intelligence + research company authentically measuring the most trendsetting and mainstream subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, fast research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible network of global Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and industry leaders about pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments. Global Youth Culture Studies include North America, Europe, Japan, and China, plus the North American Snowboarding + Skateboarding Consumer Research Studies; Clients: Apple, Verizon Wireless, Burton, Vans, Braun, Siemens, LG, Footlocker, Tylenol, Pepsi, Motorola, Fuel TV, Fox Sports Network, Salomon, Levi’s, American Eagle, O’Neill Europe, Billabong Europe, DC Shoes, Xbox, Playstation, Wizards of the Coast, Hasbro, Ford, Dodge, Columbia Sportswear, Warped Tour, Creative Artists Agency, Faith Popcorn, ElleGirl, ESPN International, Kraft Easy-Mac. Contact: Label Networks, Inc., 13101 Washington Blvd., Suite 100, Los Angeles, CA90066; (310) 745-3005; mailto:youthculture@labelnetworks.com; www.labelnetworks.com.
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