Label Networks Launches European Youth Culture Study Research Program 2003

December 3, 2002, Los Angeles, CA-Label Networks, Inc., the youth culture marketing intelligence and research company known for obtaining authentic consumer research from hard-to-reach markets, is launching a research program to develop a European Youth Culture Study. The goal of the program is to clearly define the European youth demographic of 13-25-year-olds' preferences, habits, purchasing patterns, and influences in music, fashion, action sports, technology, and general lifestyle interests and opinions. The syndicated Study is intended to help businesses sync with the elusive and highly desirable youth market, such as what influences young people most, in each country, and where purchasing patterns are headed and why. The cumulative Study will also provide quantitative and qualitative research results about key threads of influence from a pan-European youth perspective. Until January 5, 2003, Label Networks is offering companies a limited number of proprietary questions for pre-purchase on their on-going study. Pre-purchase includes proprietary results, 3 topline research report installments beginning February 2003 and published bi-monthly, plus the cumulative Study delivered October 2003. According to Stephane Weinhold, brand manager for Billabong Europe, "It's the first time we'll have a comprehensive pan-European study dedicated to the demographics of our specific industry. We are very interested in this research." The European Youth Culture Study and research program was inspired based on demand from global brands looking for core metrics that related to the unique consumer perspectives of young people on lifestyle patterns, activities, and ideas. "The European youth marketplace is very fragmented, based on differing languages, cultures, and influences," says Label Networks founding partner, Tom Wallace. "However, the youth marketplace is spending money and with the Euro, the continent is becoming a cohesive market with a stronger economic influence and a ripple effect felt in Asia, Australia, and South America. It's important to know where that dynamic is headed." Label Networks' European Youth Culture Study research program uses endemic field research teams to conduct the data-acquisition. Countries included in the study are Spain, England, Germany, France, and Italy with data-acquisition taken from key locations that attract young people most, including music concerts, fashion and artistic exhibitions, clubs, skateparks, and action sports events. Label's unique mix of technology, science, and cred-factor, give them the advantage of being unobtrusive, fast, and highly effective in areas most researchers can't begin to penetrate. "We're the marketing intelligence and research company brands call when they need to understand or measure brand perception in a market that seems completely foreign or unrelatable," says Label Networks partner and youth culture expert, Kathleen Gasperini. "We can talk to everyone. Like a barcode on the brain, we tap into what's really going on because we listen and have the means to gather information digitally, then immediately translate that information into research that's useful." To pre-purchase proprietary research questions on Label Networks' remote surveys or request free information about the European Youth Culture Study and research program, including limited Introductory Rates, please call (310) 745-3005 or email info@labelnetworks.com. Also available from Label Networks is their North American Youth Culture Study 2002-03 taken from face-to-face interviews in 49 cities from 13-25-year-olds across the continent. This Study contains quantitative and qualitative results, editorial summaries, plus detailed ethnography covering youth Americana's demographic profile, lifestyle trends, influences, buying habits, media usage, attitudes, and preferences. Categories of research include: music, fashion, action sports, electronics, video gaming, automotive, technology, beverages, fast food, and general lifestyle. Call (310) 745-3005 or email: info@labelnetworks.com. About Label Networks:

Label Networks, Inc. is the leading youth culture market research and consulting firm covering the most trendsetting subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, authentic research about the fast-changing landscape. Label created new methods to gain constantly fresh data about the youth marketplace accurately and quickly with a combination of remote, hand-held data-acquisition and analysis systems, and a credible team of Youth Culture experts including, marketers, researchers, and journalists. Together, Label measures then reports pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments. Clients: Vans Warped Tour, The American Legacy Foundation: The Truth campaign, Vans Triple Crown Series, Salomon, Nike, DC Shoes, Creative Artists Agency, Immortal Entertainment, Sprite Liquid Mix Tour, Blockbuster, Xbox, Ford, Globe/Gallaz, various consumer and trade media and trade shows. Consumer market research studies available: North American Youth Culture Study 2002 and 2001, The State of Women in Action Sports 2001-02, DJ Culture of North America 2002. For more information about Label Networks, contact:
Kathleen Gasperini
(310) 745-3005; info@labelnetworks.com