Snowboarding, Skateboarding, Skiing Profile Report Released Today Reveals New Trends Shaping Youth Culture based on the Influential Market of America's Most Independent Sports

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December 4, 2008--Fresh research results released today from the largest consumer study ever conducted about Snowboarding, Skiing, and Skateboarding from those who participate and those who most want to learn across North America reveals detailed insight, top brand trend information, favorite pro athletes, events, online retail, and new market opportunities in and around the lifestyle of these action sports including information about the influence of the industry on youth markets in general.

The Skateboarding, Snowboarding, Skiing Profile Report Winter 2008-09 produced by Label Networks, the world leader in global youth culture media intelligence, is a unique in-depth consumer research study produced about the state of these industries based on fresh data fielded from a representative sample of thousands of 13-25-year-olds across North America. The results go beyond the measure of general statistics of top preferred brands, participation levels, events, and spending patterns, but also compares lifestyle traits and motivations, online retail influences, plus an in-depth analysis of those who do these sports and don't yet participate and why.

Skateboarding and snowboarding especially are cultures that have always had its share of opinion-leaders, artists, and independent thinkers which is one reason that fashion stylists, designers, marketers, and advertisers have often been inspired by these sporting cultures. As action sports' popularity continues to grow among young people into parts of Europe, Japan, Russia, and China, knowing what's going on from the heart of the sports' origins�the North American viewpoint--is of vital importance towards capturing where trends are starting and why, including attitude, style, opinions, events, heroes, sponsorship, and expression among youth culture. This report quantifies and defines many of these elements.

Overall, the Skateboarding, Snowboarding, Skiing Profile Report 2008-09 provides the freshest insight about the marketplace of each sport, including where things currently stand, where they're headed especially during economic hard times, and where new market opportunities lie. The results also provide a unique analysis across sporting genres to provide additional insight and ideas for getting more people involved in each sport or at least associate with the lifestyle. The results will challenge those who know action sports and usually only look at silo-ed data from within the industry, and those who work in peripheral industries, to take a fresh look at today's new generation and the potential ripple effects of the action sports marketplace around these sports.

Results include:

Marketplace Changes + Participation: New market trends illustrate where the greatest potential lies, such as changes in perception of why young people do or don't participate in skateboarding, snowboarding, and skiing and how this influences buying skate, snow, ski-inspired softgoods, hardgoods, accessories, and footwear.

Change in Perceptions: This Report details the future top skaters, as well as snowboarders and skiers, the impact of the Olympics, and other events. Changes in brand perceptions and comparisons with those who are most interested in learning to do each sport provide insight into the market potential based on the shifting lifestyle, pros, and events of each sport.

New Skater, Snowboarder, Skier Insight: What will it take to grow each sport, but keep it 'core, and continue the dynamic nature of these industries during economic challenges? Who's driving trends now and what's the profile of future pros? Such questions are answered.

Among other topics include:

Sports participation-who does each sport and if not, why
What would it take to get youth involved if they don't participate already
Spending patterns on snow, skate, ski-related brands
Top favorite brands within each sport
Main factors of influence to purchase more within each sport
Events young culture most prefer in each sport and why
Top pros from each genre and who resonates the most
Online retail shopping patterns for skate, snow, ski-related products
Ideas, historical analysis, and forecasts for increasing growth in each sporting genre

Overall, for industry leaders looking to maximize their strategies as they pertain to the youth culture marketplace based on the ripple effects from the influential industries of skateboarding, snowboarding, and skiing, this Report provides a vital resource for gaining trend insight and knowledge from fresh quantitative and qualitative intelligence. Cost $499USD. (This Report is free to Label Networks Premium Subscribers.) To subscribe directly, go to www.labelnetworks.com or email info@labelnetworks.com; or call (323) 630-4000.

About Label Networks:

Label Networks, Inc. is a leading global youth culture intelligence media company authentically measuring the most trendsetting subcultures in the world. Launched in 2000 to bridge the gap between the youth culture marketplace and the lack of useful, fast research about the fast-changing landscape, Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly using a combination of remote data-acquisition and analysis systems, and a credible network of Global Street Culture Experts who seek insight from emerging subcultures. Together, Label measures and reports about youth culture, providing inspiration, data, and analysis for those needing to step-up their future business strategies. Label Networks Premium Subscription Package includes North America Spring and Fall Studies, Europe, Japan, + China, plus Profile Reports; Clients: Apple Computer, Adidas Originals, Toyota Europe, Pacific Sunwear, Burton, Fourstar Distribution, Dickies, Sunkist, RedBull, K-Swiss, Reebok, Timberland, Fox Racing, Fuel TV/Fox Sports, Footlocker Europe, Oakley, DC, The North Face, Creative Artists Agency, Virginia Commonwealth University, plus many specialty brands + boutiques, up-and-coming brands, and non-profits. Contact: Label Networks, Inc., 400 S. Main St., #701, Los Angeles, CA90013; (323) 630-4000; mailto:youthculture@labelnetworks.com; www.labelnetworks.com.