“Digital Youth Lifestyle Report” Reveals Cell Phones, Laptops, iPods Top 3 Electronic Devices Youth Market “Can’t Live Without”
August 14, 02006—The“Digital Youth Lifestyle Report,” released todayby global youth culture marketing intelligence and media company Label Networks, reveals that 27.7% of 13-30-year-olds cannot live without a Cell Phone; 27% without a Computer; and 23.2% without an iPod. Television comes in 6th at 1.7% tied with Sidekick, and just above Stereo at 1.2%.
The Digital Youth Lifestyle Report reveals provocative new preferences, influences, and communication patterns of 13-30-year-olds across North America as they pertain to many aspects of youth culture that live in a technology-based world, including consumer insight and results about internet usage, downloading and uploading patterns, MySpace preferences, new media effectiveness, communication, technology, music, and entertainment platform preferences.
“The results will cause many brands to re-examine how they plan to reach this savvy marketplace,” states Tom Wallace, President of Label Networks. “Young people are the inherent trend leaders when it comes to new technology and usage patterns, and are the ones pushing forward the speed of change in communication and information technology. The Report reveals that it will be imperative to re-think strategies--even among progressive companies--if they are to reach youth culture effectively and be relevant to a new generation that has grown up in a completely connected world.”
Key topics in the Digital Youth Lifestyle Report ’06 include among others:
- Effectiveness of Word-of-Mouth, Personal Profiles, Email, IM-ing, Texting, Links
- New media effectiveness towards reaching youth culture
- Threat of user-generated content on the entertainment industry
- Future formats young people would you prefer to watch entertainment on
- Downloading habits from the web
- Downloading habits to cell phones
- Personal content upload habits, preferences, + why
- Key communication patterns other than talking in person
- MySpace habits + preferences
- Personal online privacy issues
- Information overload issues
- Importance of blogs
- Bit-Torrent usage
- Internet telephone and webcam usage patterns
For thought-leaders looking to maximize strategies as they pertain to reaching the youth marketplace, the Digital Youth Lifestyle Report ‘06 provides the most original and authentic street-level information about the digital and technological lifestyle and culture that engulfs youth culture today. For subscription information, contact Label Networks; info@labelnetworks.com; (323) 630-4000; www.labelnetworks.com. The Digital Youth Lifestyle Report is free for North American Youth Culture Study subscribers.
About Label Networks:
Label Networks, Inc. is a leading global youth culture marketing intelligence + media company authentically measuring the most trendsetting and mainstream subcultures in the world. Label was launched in 2000 to bridge the gap between companies trying to access the youth marketplace and the lack of useful, fast research about the fast-changing landscape. Label created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly with a combination of remote data-acquisition and analysis systems, and a credible network of global Youth Culture Experts. Together, Label measures, reports, and consults with brands, agencies, and industry leaders about pinpoint consumer preferences gathered from face-to-face interviews from the heart of opinionated youth environments. Global Youth Culture Studies include North America, Europe, Japan, + China, plus Profiles on Snowboarding, Skateboarding, Urban Female, Hispanic/Latino Market Report; Euro Mobile Technology Report, Digital Lifestyle Report; Sponsorship Report; + Humanitarian Study; Clients: Apple Computer, Verizon Wireless, Burton, Vans, Braun, Siemens, LG, Footlocker, Tylenol, Pepsi, Oakley, Spy Optics, Fuel TV, Fox Sports Network, Salomon, Levi Strauss, American Eagle, O’Neill Europe, Reebok, Playstation, Wizards of the Coast, Hasbro, Ford, Dodge, Columbia Sportswear, Warped Tour, Creative Artists Agency, Faith Popcorn, ESPN International, Kraft Easy-Mac. Contact: Label Networks, Inc., 13101 Washington Blvd., Suite 100, Los Angeles, CA 90066; (323) 630-4000; info@labelnetworks.com; www.labelnetworks.com.
