Youth Culture Sponsorship, Advertising, & Marketing Effectiveness Profile Report Reveals New Opportunities, Major Changes, + Fresh Ideas for Reaching Savvy Consumers
Fresh results from Label Networks’ Sponsorship, Advertising, & Marketing Effectiveness Youth Culture Profile Report 2008, indicate that there are many new opportunities in sponsorship, advertising, and marketing strategies for obtaining the greatest reach, perception, and awareness among youth culture today. The Report, released July 16, 2008, provides fresh consumer insight and analysis that indicates how, where, and why this new generation of consumers is influenced most by specific sponsorship programs, plus the state of advertising and marketing effectiveness, including what’s hot and what’s over, in addition to effective grassroots and viral marketing ingenuity via specific industries and unexpected communication formats.
“Fascinating results have been produced from our Sponsorship, Advertising, & Marketing Report,” says Tom Wallace, President of Label Networks. “Results illustrate the adaptation and success of what the best and most effective campaigns need to include, while exposing the near-tragic and almost comical disconnect of others when trying to reach today’s generation of new consumers.”
“I’m sure the truth of the results will astonish many people out there, given that they challenge many traditional formats and perceptions of what works for reaching the world’s most savvy demographic of new consumers,” says Kathleen Gasperini, Editor and lead analyst on the project. “But there will be many others who seek insight from a different angle who will find the results inspiring and extremely useful in more ways than they may have initially expected.”
Main topics in the Sponsorship, Advertising, & Marketing Effectiveness Youth Culture Profile Report 2008 include:
- Sponsorship and advertising that reach youth culture markets most effectively
- Influences effecting purchasing + lifestyle decisions among 13-25-year-olds
- Influence of sponsorship on spending patterns + product purchases
- Influence of music on spending patterns + product purchases
- Preferred types of advertising vs. advertising young people are just so over
- Methods to best capture youth culture target demographics via sponsorship campaigns + ads
- Effectiveness of viral marketing + grassroots sponsorship: which works best for specific target markets
- Relationship between music + sponsorship; sports + sponsorship; celebrity + sponsorship
- Best free-give-aways or “swag” that have the most memorable effects on-site + post-event
- Top self-descriptions of the marketplace for key word usage by brands and lifestyle association leads
- Plus additional sections on:
- Making Youth Culture Sponsorship Work—updated from Label Networks’ feature for the internationally acclaimed sponsorship service, the IEG Newsletter
- Selling Products through Lifestyle Association
- How to Develop an Effective Research Program
Sponsorship, Advertising, & Marketing Effectiveness Youth Culture Profile Report 2008 includes 56 pages of actionable results, including Macro Trend Editorial Summaries for a quick snapshot of key findings, plus clear, colorful quantitative charts and graphs for each topic by topline, by gender, and age groups including: 13-14, 15-17, 18-20, and 21-25.
