Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.
Denim as a Barometer of Trends–How Things Have Changed and Which Youth Demographics Have the Greatest Opportunity
Re-Scene Scensters: Thrifted Street Styles Particularly Retro-Americana Are Redefining Old Eras into New, Changing the Landscape of Retail with the Continued Rise of Thrift
Tapping the old to create something new is at an all-time high for 2010 resulting in the rise of vintage/thrift stores across the board. A round-up of busy Paris vintage stores, backstreet hotspots in Harajuku, East London’s Brick Lane, plus data changes in retail preferences.
The European (and Japanese) Retail Invasion into the USA Continues with Topshop and Topman Opening in NYC -Where Topshop Ranks Among European Youth Culture Forecasts Why This Is Significant
Our European Youth Culture Study pointed out the growing demand, this time a British formula for success.