While knowing which brands are most preferred is of great importance, understanding why, and where the shifts have changed the most by demographics can be even more telling. LN forecasts for Summer Study 2010.
What is your overall Favorite Brand of Clothing? -Youth Culture in North America Results Indicate Strong Shifts in Preferences. Here’s why.
How Crowdsourcing is Changing Design, Fashion, Footwear and Retail in Youth Culture Markets
Online fashion has changed the game of the industry, lead by a new generation of consumers that wants design input, voting, and purchasing power. Here are the brands that are benefiting and why.
DIY T-shirt Designs: Forecast for Summer 2010’s Most Creative Silhouettes That Eclipse the Original Graphics, Plus New Brands to Watch
What’s next in T-shirt designs from a stylistic and materials points of view indicate the growing importance of DIY silhouettes vs. graphics. Fresh street report.
Re-Scene Scensters: Thrifted Street Styles Particularly Retro-Americana Are Redefining Old Eras into New, Changing the Landscape of Retail with the Continued Rise of Thrift
Tapping the old to create something new is at an all-time high for 2010 resulting in the rise of vintage/thrift stores across the board. A round-up of busy Paris vintage stores, backstreet hotspots in Harajuku, East London’s Brick Lane, plus data changes in retail preferences.