In North America, cell phones are taking over more of the roles that only a computer once offered -especially with the introduction of the iPhone and other similar portable devices that offer texting, calls, photo capabilities, music and entertainment downloading, video recording, and music listening capabilities.
Cell Phones X Youth Culture = The Most Important Electronic Device, So What Phone Features Are Most Important Why? Label Networks’ Data Reveals the Answers Indicating Where Things Are Headed Next
Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds
Among top trends coming out from the NATPE Conference that took place in Las Vegas last week is that marketers are realizing that content is a key feature that’s driving the marketplace. As agencies continue to struggle with reaching end users via ads on mobile phones, it’s the producers of content that are making the connection. Some say this is a result of the iPhone and iPod generation, however as we’ve tracked at Label Networks globally across 13-30- year-olds in North America, Japan, China, and Europe -and in some cases, for the past 8 years -there are more reasons for the changes in key features demanded.