X Games boosts its moto events, but axes one of the few events left for women competitors, and their best event at that. From Tony Hawk to Lyn-Z Adams, girl shredders to supporters around the world -people are pissed.
X Games Axes Women’s Vert Skateboarding for Summer Game-Ripple Effects of Disappoint Grows
Olympics Are Probably Moaning as ESPN X Games Announces New Expansion Now With 6 Events Globally
While the question continues to rage on, “what is action sports these days?” the X Games continues its global domination.
Action Sports Retailer Trade Show Folds, and Talk of a New ASR Already in the Works–How the Industry Has Reacted and What This Means, Really
Action sports organizations are lining up with statements, positioning, and talk of a new trade show. Label Networks weighs in.
Action Sports Size of Market–Surf, Skate, Snowboarding, BMX, Wakeboarding, FreeSkiing, Motocross–Plus Preferred Sports Programming Show Shifts in Youth Preferences, Participation, Opportunities, and Decline
To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.
The Rise of Women’s Motocross and What It Means to Athletes, X Games, Sponsors, and Fans
Taking an in-depth look at increased popularity of women’s motocross, plus athlete superstars like gold-medalist Ashley Fiolek, and LN data, it’s clear that this is one sport with excellent marketing and sponsorship opportunities.
X Games 16 Creates New Heroes in Action Sports in Skateboarding, BMX, MotoCross and Rally, While Showcasing an Entirely New Level of Talent
A recap of the highlights from the men’s competitions at X Games 16 reveals a younger generation of competitors raising the bar in action sports.
Nike 6.0 Women’s Collection -Action Sports Girls On the Rise
Sure Nike’s taking over action sports, staking claims everywhere, but the brightest move may be their Women’s 6.0 collection.