Each year, Label Networks includes “Cred Reports” with our data analysis which provides additional qualitative research to give insight into leading-edge trends that are popular or gaining popularity in each country or specific city. The Cred Reports are written by Label Networks in-field researchers and reporters as well as top young people who can see the state of trends within their country or city from a broad and insider perspective. These Cred Reports provide a unique addition to the quantitative data results and Macro Trend Editorial Summaries in our overall country studies. In this week’s story, we take a look at the Social Activities section of the London Cred Report for 2008.
MAGIC Fashion Trade Show Launches S.L.A.T.E. Show Inside South Hall for Juried Progressive Street, Skate, Surf Lifestyle Brands
Sub-shows within big trade shows are becoming attractive ways to deal with the niche directions of fashion, particularly when it comes to streetwear, urbanwear, denim, and progressive street/contemporary.
Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds
Among top trends coming out from the NATPE Conference that took place in Las Vegas last week is that marketers are realizing that content is a key feature that’s driving the marketplace. As agencies continue to struggle with reaching end users via ads on mobile phones, it’s the producers of content that are making the connection. Some say this is a result of the iPhone and iPod generation, however as we’ve tracked at Label Networks globally across 13-30- year-olds in North America, Japan, China, and Europe -and in some cases, for the past 8 years -there are more reasons for the changes in key features demanded.
T-shirt Brand Innovator Exclusive Interview Delivers Insight on Sales Cycles, Reps, Distribution, Manufacturing, Music, Inline, and Skateboarding Influences on the Marketplace, How Lady Footlocker Could Have Made a Fortune
This week’s Interview is with AJ Jackson, a T-shirt Action Sportswear Pioneer -Los Angles, CA New York City. Specialties include: Streetwear, Action Sports-inspired Apparel, T-shirts, Denim, Sales Reps, Trade Shows, Connection with Music Apparel Crossover Particularly Punk, Hip-Hop, Reggae, Dub, Indie
Alice Bands, Metallic Headbands, Feathers, Flowers Provide New Accents on Key Summer Hair Accessories for Both Genders
We first mentioned Alice bands in our European Cred Reports from last summer as the prevalence of these skinny bands, which young people in the UK call “Alice” bands” (as in Alice in Wonderland), started gaining momentum as seen on the heads of festival goers.