Youth culture by their very nature of entering into a new world of personal identity and awareness often comes with a huge dose of hopefulness despite the state of the global economy, environment, or even war. The main reason for this sense of hope and happiness comes from having really no other comparisons developed yet [...]
While some brands are just rounding the corner of establishing new media strategies towards capturing today’s youth culture markets, it’s important to look even further ahead of this by incorporating a variety of strategies of where young people are at the most, as well as where they’re shifting to next and why.
This Fall, expect a wide spectrum of genres particularly in the United States, when it comes to streetwear and urban contemporary outerwear, especially jackets.
In higher-end streetwear (what Bread and Butter types call “urbanwear” which in our American eyes would be mistaken for say, Fubu, and why no one here dares call cutting-edge brands like [...]
Youth Culture Studies
Now Available! Consumer Insights From a New Demographic Illustrates Generation Gaps in Key Industries, plus Significant Changes in Market Trends in Spending Patterns, Shopping Preferences, New Media, Fashion, Footwear, Technology, Music, Communication, Entertainment, Sports, Beverages, Magazines, Future Concerns, and more.
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