Puma’s relationship with BMW since 2004 has been one an interesting example of a unique collaboration of a sneaker/apparel brand with automotive. Both have gained exposure in cross-pollinating their consumer bases by being involved with each other’s brand strategies and marketing. And now, Puma and BMW Motorsport has announced a massively extended partnership.
In this [...]
As social networks try to stay one step ahead of the largest market that uses the medium, it’s important to see which features are most important to specific demographics and why.
On the day that David Beckham’s briefs collection debuts in London’s flagship H&M and just a week after financial reports of H&M’s 15.3% drop in profits in Q4, H&M announced their winner in their new H&M Design Awards 2012 as Stine Riis, a 28-year-old grad student from London College of fashion.
Like H&M’s [...]
The 11th Winter X Games came to a close on January 29, 2012 in Aspen, Colorado to huge fanfare as the top pro snowboarders in the world competed in the SuperPipe to a dramatic finish.
Earlier during the Games, Olympic gold medalist Kelly Clark stomped the competition winning her 2nd gold in SuperPipe with an [...]
As the snow sports industry continues to struggle with how to make itself a more eco-friendly business and outdoor technical apparel companies struggle along the same course, some skiers and snowboarders are figuring out ways to make the most of their urban environment, save on the cost of lift tickets, and utilize the local bus [...]
Fast-fashion retailer H&M is a brand to watch for changing tides of fashion and retail for many reasons when it comes to youth culture. First, when they hit hard times, as they have reported in the Q4 finances with a 15.3% drop in profits despite a much-hyped collab with Versace, it means the fashion industry [...]
In honor of Chinese New Year, the Year of the Dragon representing power and luck for 2012, we take a look at some creative footwear coming out of China and latest trends in collaborations.
First, celebrating 30 years of Nike being in China and 30 years of the Nike Air Force 1, Beijing designer [...]
With the theme High Fidelity, Bread and Butter Berlin which ran from January 18-20, 2012 at the Berlin Tempelhof Airport exceeded expectations in many ways including the high volume of attendees despite economic hard times across Europe.
One of the leading fashion trade shows in the world, Bread & Butter is a key show [...]
One of the best parts of ISPO’s winter fashion trade show in Munich, Germany, is the presentation of their ISPO BRAND NEW awards which go to some of the most innovative, technical, and in some cases, humanitarian and fashionable start-up products in the world. ISPO Brand New Awards is the world’s largest start-up competition [...]
Sundance Film Festival is underway and one of highly anticipated documentaries at the scene is “Something From Nothing: The Art of Rap: co-directed by Ice-T and Andy Baybutt. Taking a look at rap’s evolution including insider interviews with some of the best over the past 30 years including NAS, Dr. Dre, Run DMC, Chuck D, [...]
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