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Former Vice President Al Gore trained me to become a certified Climate Reality Leader earlier this month in Denver, CO, and it was one of those life-changing experiences that spawned new energy, ideas, and set the course of my future actions. For the sake of this story, which will be one in a series, and my background in the snow sports, it’s even clearer to me now that what’s taking shape with the future of snow and the impact on outdoor recreation due to global climate change, calls for far more effective and faster action. As Mr. Gore put it,[MORE]
Sunday, July 31, 2016, was a wrap for the capacity-crowd Vans US Open of Surfing with Tatiana Weston-Webb (HAW) and Filipe Toledo (BRA) claiming victory at the Huntington Beach Pier, CA. This was Weston-Webb’s first elite Championship Tour victory by taking out Malia Manuel (HAW) in a tough Final at Huntington Beach. The win sees earned her 10,000 points and advanced her two places to 4th on the Jeep Leaderboard. “To be honest, I had a tough week last week because I lost out in the first round of the Supergirl Pro QS event,” said Weston-Webb. “I just wanted to get my[MORE]
Just as the fashion trade show world continues to change in new directions based on industry and consumer demand, so too has Snow Industries of American (SIA) recently announced new changes for its organization and trade show for the snow sports industry. Meanwhile, core snowboarders Joe Suta (Nightmare Snowboards) and Steven Kimura (Owner Operator/United Shapes) have created another snowboarding-only trade show during the similar timeframe with some overlap to the annual SIA trade show January 27-29, 2017, in Denver, CO. First, in the SIA newsletter released Friday, July 8, 2016, the new President Nick Sargent addressed several concerns about the changes taking place[MORE]
One of the segments of the behemoth VF Corporation, the Contemporary Brands segment which includes such brands as 7 for All Mankind, has decided to make some significant shifts. Today, July 5, 2016, they announced the sale of denim brand 7 for All Mankind, Splendid, an Ella Moss to Delta Galil Industries for $120 million. According to VF’s chairman and CEO Eric Wiseman, VF Corp has wanted to reorganize the composition of their business portfolio. “We wanted to ensure that we are well positioned to maximize VF’s growth and return to our shareholders. This announcement illustrates that our work as active[MORE]
At the annual World Snowboard Federaton (WSF) and Ticket to Ride (TTR) General Assembly held in Kleinarl, Austria, delegates from 22 Nations joined the two-day long meetings, representing National Snowboard Associations, Riders, Event Organizers and Boardsports Media. The idea was to usher in the next phase of snowboarding by continuing to look at the landscape of professional snowboarding and how it can be improved. The results of the meeting from workgroups and days of joint sessions between WSF and TTR moves snowboarding forward in an unrivalled way. During their meetings, WSF and TTR agreed to collectively pave the way to create a[MORE]
Label Networks is known for delivering consumer insights and market research solutions for brands and marketers trying to reach inside core youth and leading-edge markets through a variety of programs. With 18 years of experience, Label Networks’ team of Global Youth Culture Experts are internationally acclaimed as industry leaders when it comes to global youth culture sustainability, marketing, visionary branding strategies, grassroots sponsorship, social media, and mobile culture. Our difference is our data. With 17 years of consumer data from 13-30-year-olds, we start all brand strategy work from a quantifiable foundation directlty from the source and work from there. No other company has this as a way to back up their plans and ideas moving forward. With our primary data at the core, we also create Custom Research Programs for Events, brands, and sponsors, which help connect brands with the youth marketplace. Label Networks Subscription Service attracts cutting-edge clients and subscribers from Fortune 500 to the most intuitive youth market brands based on the authenticity of the company’s inspiration which comes from the bottom-up, the streets, and working with people who seek insight about global youth culture outside of traditional resources. We have a history of highly sought-after presentations. Label Networks’ s Global Youth Culture Experts have presented in Europe, Japan, North America, Canada, Mexico, and China–as industry summit keynote speakers, in televised global conferences and trade shows, and at a range of brand sustainability strategy meetings.Our presentations offer up a large dose of street-cred with images depicting the marketplace including attitude, expression, and lifestyle.