For brands today moving into the youth culture marketplace, its more important than ever to capture elements of lifestyle association as this savvy new generation looks for authenticity and cred above all. This story delivers how this is done.
Author: Kathleen Gasperini
Research Results Quantify Marketing and Advertising Type Preferences by Youth Culture and What Works Best for Specific Target Markets
From a consumer perspective, knowing that brands have to advertise and market isn’t a problem. What is a problem is the fact that many brands don’t know which types resonate most with youth demographics. This story reveals the answers.