Still the show to be at for brands entering the European marketplace in streetwear, sport, urban, and denim, B&B’s return to Berlin proved to be a good idea.
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Ecomm Store The Buyble by Rule of Next Launches with”New York State of Mind” Theme Changing the Concept of What’s Possible in an Online Store Street Fashion Experience
Online retail is clearly the wave of the future, but it takes creating an underground movement with a solid database to start a truly credible ecommerce following, not to mention a select grouping of key brands, excellent backend system that can handle commerce, and of course, a connection to the street fashion scene itself. So when Robert Rosenthal, owner of the contemporary street fashion chain called Next out of Cleveland, decided to expand his well-established brick %u2018n mortar stores’ shopping experiences online, he sought for a unique solution that matched his progressive retail aesthetics, which is where Jay Yoo comes in.