The Beach Boys actually used to call themselves The Pendletones based on wearing this heritage brand after surf sessions.
Pendleton -Discovery Made That Puts This Heritage Brand in the Category of an O.G. of Surf Culture
PacSun Beach Ballyhoo Success Featuring Top Action Sports-Inspired Brands Such as Volcom, WESC, Fox, Vans, Plus Music from Circa Survive, and a Tony Hawk Demo May Mark a Significant Turn for the Retailer
Summer love-fest of action sports took place at the Santa Monica pier June 19-20 attracting hordes of people. If only trade shows could be this fun.
Nike Signs Multi-Year Sponsorship of U.S. Open of Surfing, Promoting the Trilogy of Nike, Hurley, Converse Brands through Surf
Last year at the U.S. Open of Surfing in Huntington Beach was a Nike-fest of Surf. IMG Action Sports recent announcement means Nike’s embedding even longer into surf culture.
Agenda Trade Show -Forum for Action Sports and Streetwear Brands Goes Big as the Kick-off to Fashion Trade Show Season Starts
Agenda proves that it was time for a new crossover show between action sports, streetwear, footwear, and denim. Here’s to taking it to the next level.
Agenda Fashion Trade Show at New Location Rocks Hard, Captures More Action Sports Brands Catching the Street-Vibe, and Proves Change is Good
Earlier date, improved venue, great DJs, food, art, and excellent line-up of streetwear brands, no wonder action sports wants in.
Surfing Remains North Shore Economic Stimulus Package As the Vans Triple Crown, including Banzai Pipeline Masters, Kicks-off Attracing World’s Top Pros, Media, Fans
In its 26th year, this event series remains one of the strongest in action sports history for both athletes and sponsors.
Swiv Tackle Circus”Gallertique” Brings Together Fresh Concepts in Retail, Art, Community, Sound Creating a Modern-Day Moulin Rouge for Skaters, Surfers, Artists, Fans of the Lifestyle
Smack in the middle of an economic landscape that has torn retailers apart and sunk galleries into oblivion, up pops Swiv Tackle Circus in Oceanside, CA, a gritty little beach community on the northern edge of San Diego and an outpost for skaters, surfers, and artists. As original as its name, Swiv Tackle Circus has redefined what it means to be a retail store, gallery, and community gathering space. Known as a “gallertique” as in part boutique and part gallery, the 3,500 square-foot space owned by Shaney Jo Darden and Jeff Black, and managed with partners Desiree Dawn Kuhn and Kirsten Kuhn, gives new meaning and hope to the concept of having a business and artistic gathering space that pushes forward creativity and new ideas, rather than constricts life based on outside forces of bad economics. The concept is the epitome of DIY in that it’s so CYOO (create your own oasis).
Surfing’s Evolution as a Sport and Lifestyle Has Changed Again: Label Networks Examines Who Loves Surfing; Who Doesn’t (and Why); Plus Viewership Patterns, Size of Market, Top Surf Brands, New Opportunities
While the best big surf events tend to happen in the Northern Hemisphere’s winter months, such as the Vans Triple Crown of Surfing series including the Reef Hawaiian Pro, O’Neill World Cup, Roxy Pro, Billabong Pipeline Masters, Billabong Women’s Pro and Quicksilver’s big-wave Eddie Aikau (all in Hawaii), and Maverick’s Big Wave Surf Competition in Half Moon Bay, surfing tends to be on the “consumer” radar more so in the summer obviously, when people head to the beach, regardless of often flat surf conditions.
Volcom Acquires Electric Visual Evolution for $25.25 Million -Label Networks Takes a Look at What This Means Where the Brand Ranks Among Youth Culture Opportunities for Growth Based on Demographics
On January 16th, Volcom announced their all-cash offer to acquire Electric Visual Evolution -one of the hottest sunglass brands in action sports, known for their lightening bolt logo. Under the terms, Volcom will pay Electric shareholders $25.25 million. Volcom says that Electric will remain a stand-alone brand as a subsidiary of Volcom.