Tag: brands

Selling Products through Lifestyle Association: The Key To Reaching Global Youth Culture

For brands today moving into the youth culture marketplace, its more important than ever to capture elements of lifestyle association as this savvy new generation looks for authenticity and cred above all. This story delivers how this is done.

Measuring Manga and Anime Popularity among Youth Culture Indicates Where the Entertainment Industry May be Headed Next -Label Networks Delivers Fresh Data on the Genres

The popularity of last week’s stories, including “Anime Expo Attracts Largest Crowd of Anime/Manga Fans and Industry in America with Conferences, Cosplay, Masquerade Ball, Midnight Tea, Movies, Dance, Gaming, Karaoke, and Exhibition Hall” and “Anime Expo Fashionistas Showcase Latest Trends in Styles Impacting Mainstream Fashion Including Gothemo, Maid Caf?, Goth-Lolita, Cosplay, Visual Kei, J-Rock, Accessories, Collectibles, and Backpacks” indicated that many readers are interested in the changing landscape of the entertainment industry when it comes to today’s youth culture marketplace of 13-25-year-olds. As mainstream media and entertainment continue to lose marketshare based on the increase in preferences for niche entertainment types, consumer-generated content, and a plethora of other market influences, anime and manga from Japan, continue to have an impact on a new generation -from entertainment, reading patterns, cultural influences, events, music, art, and fashion.

Youth Culture Fashion Redefines Itself with Adaptations to Street, Urban, Urban Superior, and Contemporary, Providing New Dangers to Brands Getting Profiled

Revealing discoveries from fresh research quantifies which former top brands are now tumbling and why, who’s the new kid on the block, and how economic shifts are influencing spending patterns, preferences, even fashion classifications.

Research Results Quantify Marketing and Advertising Type Preferences by Youth Culture and What Works Best for Specific Target Markets

From a consumer perspective, knowing that brands have to advertise and market isn’t a problem. What is a problem is the fact that many brands don’t know which types resonate most with youth demographics. This story reveals the answers.