In the United States, the after-market car market continues to grow as an important subculture within various demographics, with individualism expressed through one’s ride becoming an important way to make a personal statement. Coming from Japan, the Drifter scene has also had a great influence on car culture in America with competitions scattered now throughout the country. But the latest evolution, as documented by writer and photographer Tatsuki Masaru in his new book “Dekotora,” which means a truck decorated with illuminations, is the growing fascination of truck drivers across Japan who pimp their big rigs with massive neon lights on the outside and luxury interiors on the inside.