10 Deep is a true legendary brand in streetwear, having been around for 12 years and pushing the scene before it was even coined as the subculture called “streetwear.” “We’ve been riding the wave of highs and lows since its existence,” says Emeka Obi, the Marketing and PR Director for 10 Deep in an exclusive interview with Label Networks TV at MAGIC Fashion Trade Show. “We come from a variety of different things and where things started, ranging from punk, skateboarding, hip-hop and where things fuse together into socially relevant forms. Our work is a part of these things -sometimes political, sometimes nonsensical -cues taken from global influences.”
Tag: Streetwear
10 Deep’s Emeka Obi Talks with Label Networks TV about the Birth of the Legendary NYC Streetwear Label, the History of Streetwear, Where Things are Headed Next
MAGIC’s S.L.A.T.E. Fashion Trade Show Provides Fresh Platform for Progressive Street Lifestyle Brands
Mama Clothing is One of the Few Streetwear Labels for Women on the Market Today -Check-out What They Have to Say About their New Collection, Collabs with New Era, TooFly, Adidas, the State of the Women’s Streetwear Industry
Mama Clothing, founded and designed by Gabriella Davi-Khorasanee, is one of the few women’s streetwear brands on the market today -even though ironically, there is a growing demand for this type of apparel. What makes Mama unique are many things, including how Gabriella goes about choosing her inspiration and researching her designs before releasing them.
Street Fashion Report Quantifies Youth Culture Perceptions on Which Country is Producing the Freshest Fashion Trends%uFFFD Indicating Where the Market is Looking for Inspiration Brands
In Label Networks%uFFFD Street Fashion Business Report, insightful results come from where the marketplace is looking mostly in terms of fresh fashion trends.
In this story, we look at the results to the question, “Which country do you think is producing the freshest fashion trends?” This question provides an indication of where young people believe the freshest fashion is coming from, as well as providing insight about where various demographics are looking for fashion inspiration and top brands.
3sixteen Tops the Charts as a Brand That Transcends”Streetwear” Through Quality, Timeless Designs, Attention to Construction
When we first met up with the 3sixteen guys, Johan out of LA, Andrew out of New York, and designer Jeff Hamada at their booth deep in MAGIC’s South Hall area last season, it was a little strange that they were there. For one thing, the 3sixteen collection looked as though it could transcend into, as Bread & Butter Barcelona would put it, “Urban Superior” rather than amidst the usual street fashion fare. Beautifully cut outerwear jackets in textured wool, flannel tapered tops, clean denim, and T-shirt graphics representing inspiration from a variety of sources, including religious references, were attention-grabbing and seemed a step-up and out of where streetwear currently stands today.
Top Store Preferences for Fashion Indicate Changing Spending Patterns among Youth Culture
The differences with fashion in youth culture markets vs. older markets (those 26 ) is that trends often come from the bottom-up, rather than from the 26 top-down. What we mean is that young people tend to pick up their ideas for fashion from each other, from utilitarian means, out of necessity, from the streets, grassroots word-of-mouth awareness, or their surroundings in general, rather than from the latest trends dictated by fashion houses, advertising, or marketing efforts on TV as a prime example.